Nad+ Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nad+ sales on Amazon US totaled 260,200 units in July 2026 (▼ 17.1% vs. the prior month), generating an estimated $9,802,822 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.4% of unit volume and 56.6% of revenue, while a typical listing is priced at $45.14. The keyword itself pulled 44,678 Amazon queries over the same period (▲ 13.2% MoM).
Zooming out to the 12-month window ending July 2026, the nad+ Top 50 moved 2,519,950 units and $110,254,902 in cumulative sales — an average of 209,996 units and $9,187,909 per month. Monthly throughput topped out at 313,400 units in June 2026 and dipped to 144,800 in May 2026, leaving the latest reading 49.5% higher than August 2025.
Nad+ Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
260.2K
▼ 17.1% MoM
Monthly Revenue 2026/07
$9.8M
▼ 15.2% MoM
Top 10 Market Share 2026/07
68.4%
Nad+ Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nad+ listing on Amazon US in July 2026 is ASIN B0GCC2JV65 (Brand: medicube), which sold 40,000 units at $21.80 apiece — equal to 15.4% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 178,000 units and $5,547,820 in July 2026 — 68.4% of unit volume and 56.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nad+' on Amazon
July 2026
Is 68.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GCC2JV65
medicube NAD EGF Firming Serum for Face & Neck | Anti-Aging Serum with EGF Peptide, NAD & Collagen - Wrinkle Appearance, Elasticity & Pore Care, Korean Skincare, 1.01 fl.oz
40K
▲ 33.3%vs. prior month
$828.8K
latest month
12-month trend
B0FGQ3J31K
EQQUALBERRY NAD+ Peptide Boosting Serum | 14 Peptide Serum for Face, Neck & Body | Vegan Collagen & Pink Serum for Anti-Aging, Firming & Lifting | Korean Skincare (1.01 oz / 30ml)
30K
▼ 50.0%vs. prior month
$677.1K
latest month
12-month trend
B0FBSC1CDZ
Cata-Kor Liposomal NAD Resveratrol Supplement – NMN Supplement Alternative – Third-Party Tested – Advanced NAD Supplement for Women & Men – 30-Day Supply
20K
▲ 0.0%vs. prior month
$799.8K
latest month
12-month trend
B0FQBL8S3K
EQQUALBERRY NAD+ Peptide Boosting Cream – NAD+ 5% & 13 Peptides Anti-Aging Korean Skincare Face & Body Cream | Firming & Lifting Pink Neck Cream for Sagging Skin (1.69 fl.oz / 50ml)
20K
▼ 50.0%vs. prior month
$436K
latest month
12-month trend
B0FWGXBT3C
Cata-Kor NMN Supplement – 4-in-1 NAD Supplement with Quercetin | TMG | Resveratrol – NMNH Alternative – Supports Cellular Energy & NAD+ Level – 60 Capsules – Third-Party Tested (1 Pack)
20K
▲ 0.0%vs. prior month
$727.8K
latest month
12-month trend
B07TK5K5TQ
TRU NIAGEN NAD+ Supplement, Nicotinamide Riboside 300mg, 30 Daily Servings | Patented Niagen NR boosts NAD+ to support cellular energy and healthy aging. 300mg, one capsule daily, 30-day supply.
10K
▲ 0.0%vs. prior month
$490K
latest month
12-month trend
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Best Nad+ Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EQQUALBERRY is the best-performing nad+ brand in July 2026, moving 50,000 units across 2 ASINs for 28.1% of Top 10 volume. medicube follows with 40,000 units (22.5%), ahead of Cata-Kor on 40,000 units (22.5%).
With 8 brands splitting the Top 10 and 73.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.49 to $37.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EQQUALBERRY
2 ASINs in Top 10
28.1%
Units
50K
Revenue
$1.1M
Avg. price
$21.49
B0FGQ3J31K
$22.99·★4.3·4.8K revsEQQUALBERRY NAD+ Peptide Boosting Serum | 14 Peptide Serum for Face, Neck & Body | Vegan Collagen & Pink Serum for Anti-Aging, Firming & Lifting | Korean Skincare (1.01 oz / 30ml)
Units sold30KB0FQBL8S3K
$19.99·★4.3·3.7K revsEQQUALBERRY NAD+ Peptide Boosting Cream – NAD+ 5% & 13 Peptides Anti-Aging Korean Skincare Face & Body Cream | Firming & Lifting Pink Neck Cream for Sagging Skin (1.69 fl.oz / 50ml)
Units sold20K
medicube
1 ASIN in Top 10
22.5%
Units
40K
Revenue
$828.8K
Avg. price
$21.80
B0GCC2JV65
$21.80·★4.6·1.5K revsmedicube NAD EGF Firming Serum for Face & Neck | Anti-Aging Serum with EGF Peptide, NAD & Collagen - Wrinkle Appearance, Elasticity & Pore Care, Korean Skincare, 1.01 fl.oz
Units sold40K
Cata-Kor
2 ASINs in Top 10
22.5%
Units
40K
Revenue
$1.5M
Avg. price
$37.99
B0FBSC1CDZ
$35.99·★4.5·5.3K revsCata-Kor Liposomal NAD Resveratrol Supplement – NMN Supplement Alternative – Third-Party Tested – Advanced NAD Supplement for Women & Men – 30-Day Supply
Units sold20KB0FWGXBT3C
$39.99·★4.5·1.4K revsCata-Kor NMN Supplement – 4-in-1 NAD Supplement with Quercetin | TMG | Resveratrol – NMNH Alternative – Supports Cellular Energy & NAD+ Level – 60 Capsules – Third-Party Tested (1 Pack)
Units sold20K
Trending Nad+ Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FNQVPDTW booked 8K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0G3YB92MM leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B0FM9S8NQZ close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FNQVPDTW
NAD+ Supplement, Liposomal NAD Nicotinamide Riboside Resveratrol 1500 mg - Anti-Aging & Brain Health, Improve Energy - Specifically for Women and Men, 120 Count
Price
$9.99
Rating
4.6
Reviews
810
Latest month sales
B0G3YB92MM
NAD+ Supplement with Nicotinamide Riboside, Trans Resveratrol & Quercetin – NAD Plus Complex for Energy, Brain & Mitochondrial Support – Antioxidant and Longevity Formula for Women & Men – 60 capsules
Price
$29.87
Rating
4.7
Reviews
145
Latest month sales
B0FM9S8NQZ
Micro Ingredients NAC Supplement 600mg Per Serving with NAD+ & Coconut Oil, 300 Softgels | 2-in-1 N Acetyl L Cysteine Plus Nicotinamide Forms | NAD Supplements for Women & Men | Non-GMO, Gluten Free
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.3
Reviews
306
Latest month sales
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