My Lists On Amazon Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Align is the best-performing my lists on amazon brand in July 2026, moving 9,000 units across 1 ASIN for 24.3% of Top 10 volume. Dealusy follows with 7,000 units (18.9%), ahead of Bluemaple on 6,000 units (16.2%).

Volume is spread across 10 brands, with the top three holding 59.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.18 to $29.98, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07P7MC95G booked 1K units at $24.99. On the growth side, B0FPGHR2M9 leads positive momentum with ▲ 700.0% MoM growth on 800 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.