Muslin Swaddle Blankets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Muslin Swaddle Blankets sales on Amazon US totaled 89,600 units in July 2026 (▼ 3.8% vs. the prior month), generating an estimated $1,724,769 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.6% of unit volume and 57.5% of revenue, while a typical listing is priced at $21.38. The keyword itself pulled 45,604 Amazon queries over the same period (▲ 0.4% MoM).
Zooming out to the 12-month window ending July 2026, the muslin swaddle blankets Top 50 moved 862,650 units and $17,148,187 in cumulative sales — an average of 71,888 units and $1,429,016 per month. Monthly throughput topped out at 93,100 units in June 2026 and dipped to 44,600 in May 2026, leaving the latest reading 32.5% higher than August 2025.
Muslin Swaddle Blankets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
89.6K
▼ 3.8% MoM
Monthly Revenue 2026/07
$1.7M
▼ 6.8% MoM
Top 10 Market Share 2026/07
63.6%
Muslin Swaddle Blankets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold muslin swaddle blankets listing on Amazon US in July 2026 is ASIN B0CLPGQWNB (Brand: Comfy Cubs), which sold 10,000 units at $19.99 apiece — equal to 11.2% of every unit tracked in this report.
The Top 10 ASINs account for 57,000 units and $991,100 in July 2026 — 63.6% of unit volume and 57.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Muslin Swaddle Blankets' on Amazon
July 2026
Is 63.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CLPGQWNB
Comfy Cubs Muslin Burp Cloths 20x10" 10 Pack, Baby Burp Cloths - Multi | Large, 6-Layer, Ultra Absorbent 100% Cotton Burp Cloths for Baby Drool and Messes - Soft, Safe & Gentle for Boys & Girls
10K
▲ 0.0%vs. prior month
$196.1K
latest month
12-month trend
B0FCBVWZ8Y
HIPHOP PANDA Large 100% Cotton Muslin Baby Burp Cloths - Reinforced Edges | 20 x 10 In Pre-Washed Ultra Absorbent and Soft Baby Essentials Drool Rags for Newborn Boy Girl - 10 Pack, Earth Tones
10K
▲ 0.0%vs. prior month
$114.4K
latest month
12-month trend
B0BTZTSMM7
Konssy Muslin Nursing Cover Up for Breastfeeding with Rigid Hoop | 100% Cotton Nursing Apron, Lightweight & Breathable, Carseat Canopy, Breast Feeding Covers for Women (Summer Wheat)
10K
▲ 0.0%vs. prior month
$117.4K
latest month
12-month trend
B0BTHQCNMK
Yoofoss Hooded Baby Bath Towels 2 Pack 100% Muslin Organic Cotton with Hood | for Newborn, Babies, Infant, Toddler and Kids, 32x32 Inch, Soft and Absorbent, Baby Essential, Beige & Coffee
7K
▼ 22.2%vs. prior month
$137.7K
latest month
12-month trend
B0CL9SJ88Z
Muslin Swaddle Blankets for Newborn, 3 Pack Breathable Soft Receiving Blanket, Large 38 x 40 inches Swaddle Wrap Burping Clothes, Essentials Infant Shower Items, Toddler Gift (Bright Colors)
7K
▲ 0.0%vs. prior month
$126.9K
latest month
12-month trend
B0FYQ5HFBB
Momcozy Swaddles for Newborns, Quiet Fastener Swaddle for Infant 0-3 Months | New-Parent-Friendly Sleep Sack, Reduce Startle Reflex, Newborn Boys Girls Registry Essentials, 2-Pack, Bloom
3K
▼ 25.0%vs. prior month
$114.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Muslin Swaddle Blankets Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Comfy Cubs is the best-performing muslin swaddle blankets brand in July 2026, moving 12,000 units across 2 ASINs for 21.1% of Top 10 volume. HIPHOP PANDA follows with 10,000 units (17.5%), ahead of Konssy on 10,000 units (17.5%).
Volume is spread across 9 brands, with the top three holding 56.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.49 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Comfy Cubs
2 ASINs in Top 10
21.1%
Units
12K
Revenue
$249.4K
Avg. price
$24.99
B0CLPGQWNB
$19.99·★4.8·40.9K revsComfy Cubs Muslin Burp Cloths 20x10" 10 Pack, Baby Burp Cloths - Multi | Large, 6-Layer, Ultra Absorbent 100% Cotton Burp Cloths for Baby Drool and Messes - Soft, Safe & Gentle for Boys & Girls
Units sold10KB0B8QJTNDY
$29.99·★4.6·11.4K revsComfy Cubs Easy Swaddle Blanket 3 Pk S Blanket Swaddle Blush Mauve Mulberry | 100% Cotton Newborn Wrap for 0-3 Months Infants, Adjustable, Breathable and Durable Sleep Sack for Babies
Units sold2K
HIPHOP PANDA
1 ASIN in Top 10
17.5%
Units
10K
Revenue
$114.4K
Avg. price
$9.49
B0FCBVWZ8Y
$9.49·★4.6·2.3K revsHIPHOP PANDA Large 100% Cotton Muslin Baby Burp Cloths - Reinforced Edges | 20 x 10 In Pre-Washed Ultra Absorbent and Soft Baby Essentials Drool Rags for Newborn Boy Girl - 10 Pack, Earth Tones
Units sold10K
Konssy
1 ASIN in Top 10
17.5%
Units
10K
Revenue
$117.4K
Avg. price
$11.99
B0BTZTSMM7
$11.99·★4.6·3.9K revsKonssy Muslin Nursing Cover Up for Breastfeeding with Rigid Hoop | 100% Cotton Nursing Apron, Lightweight & Breathable, Carseat Canopy, Breast Feeding Covers for Women (Summer Wheat)
Units sold10K
Trending Muslin Swaddle Blankets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FSZT2TSZ leads positive momentum with ▲ 60.0% MoM growth on 800 units, with B08MDYFTS1 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FSZT2TSZ
Muslin Receiving Blankets 5 Pack, Soft Swaddle Wraps for Newborn Babies | Breathable Skin-Friendly Muslin Cotton, Neutral Swaddle Blanket for Boys & Girls, Newborn Baby Essential, Sweet Colors
Price
$16.99
Rating
4.0
Reviews
1.3K
Latest month sales
B08MDYFTS1
KeaBabies 3-Pack Organic Baby Swaddles for Newborns, Infant (Nordic, 0-3M) | Baby Girls, Boys, Soft Organic Cotton, Newborn Swaddle Sleep Sack, Nursery Swaddling Blankets
Price
$19.97
Rating
4.5
Reviews
9.4K
Latest month sales
B0DS2VB3JH
Muslin Swaddle Blankets for Newborn, 2 Pack Breathable Soft Receiving Blanket, Large 41 x 41 inches Swaddle Wrap Burping Clothes, Essentials Infant Shower Items. (Beige & Coffee)
Unlock to view ASIN details and product titles
Price
$11.13
Rating
4.6
Reviews
748
Latest month sales
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