Muse Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Muse sales on Amazon US totaled 21,700 units in July 2026 (▼ 8.6% vs. the prior month), generating an estimated $798,459 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.3% of unit volume and 72.6% of revenue, while a typical listing is priced at $57.45. The keyword itself pulled 13,890 Amazon queries over the same period (▼ 40.2% MoM).
Zooming out to the 12-month window ending July 2026, the muse Top 50 moved 216,650 units and $7,644,842 in cumulative sales — an average of 18,054 units and $637,070 per month. Monthly throughput topped out at 23,750 units in June 2026 and dipped to 9,750 in May 2026, leaving the latest reading 42.3% higher than August 2025.
Muse Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
21.7K
▼ 8.6% MoM
Monthly Revenue 2026/07
$798.5K
▼ 2.5% MoM
Top 10 Market Share 2026/07
84.3%
Muse Market Share & Sales Concentration on Amazon US — July 2026
The most-sold muse listing on Amazon US in July 2026 is ASIN B07QSCRBH6 (Brand: Muse Apothecary), which sold 4,000 units at $19.98 apiece — equal to 18.4% of every unit tracked in this report.
The Top 10 ASINs account for 18,300 units and $579,614 in July 2026 — 84.3% of unit volume and 72.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Muse' on Amazon
July 2026
Is 84.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07QSCRBH6
Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap, Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz, Aloe + Eucalyptus + Lavender, 2 Pack
4K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B09NQRHYC9
Muse Apothecary Linen Ritual - Aromatic, Soothing, and Relaxing Linen Spray for Bedding, Laundry and Fabric Spray Freshener - Infused with Aromatherapy Essential Oils - Lavender Serenity
4K
▲ 0.0%vs. prior month
$39.9K
latest month
12-month trend
B0C3WMX8B9
Muse Apothecary Home Ritual Active Odor Eliminator Spray - Furniture Deodorizer Spray & Bathroom Odor Eliminator for Home - Essential Oil Air Freshener - 4oz, Fresh Linen
3K
▲ 0.0%vs. prior month
$26.9K
latest month
12-month trend
B0855CRYXP
Muse Apothecary Pillow Ritual - Aromatic, Calming and Relaxing Pillow Mist, Linen and Fabric Spray - Infused with Natural Aromatherapy Essential Oils - 4 oz, Fleur du Lavender
2K
▲ 0.0%vs. prior month
$16K
latest month
12-month trend
B09TTTDNQV
Muse Apothecary Linen Ritual - Aromatic, Soothing, and Relaxing Linen Mist, Laundry and Fabric Spray - Infused with Aromatherapy Essential Oils - 8 oz, Amber Cashmere
1K
▼ 50.0%vs. prior month
$10K
latest month
12-month trend
B07VH19RYK
Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap, Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz, Aloe + Eucalyptus + Lavender
1K
▲ 0.0%vs. prior month
$13K
latest month
12-month trend
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Best Muse Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Muse Apothecary is the best-performing muse brand in July 2026, moving 17,300 units across 9 ASINs for 94.5% of Top 10 volume. Xtra Edge follows with 1,000 units (5.5%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.76 to $329.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Muse Apothecary
9 ASINs in Top 10
94.5%
Units
17.3K
Revenue
$222.7K
Avg. price
$12.76
B07QSCRBH6
$19.98·★4.1·4.7K revsMuse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap, Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz, Aloe + Eucalyptus + Lavender, 2 Pack
Units sold4KB09NQRHYC9
$9.98·★4.2·9.7K revsMuse Apothecary Linen Ritual - Aromatic, Soothing, and Relaxing Linen Spray for Bedding, Laundry and Fabric Spray Freshener - Infused with Aromatherapy Essential Oils - Lavender Serenity
Units sold4KB0C3WMX8B9
$8.98·★4.2·1.7K revsMuse Apothecary Home Ritual Active Odor Eliminator Spray - Furniture Deodorizer Spray & Bathroom Odor Eliminator for Home - Essential Oil Air Freshener - 4oz, Fresh Linen
Units sold3KB0855CRYXP
$7.98·★4.2·9.8K revsMuse Apothecary Pillow Ritual - Aromatic, Calming and Relaxing Pillow Mist, Linen and Fabric Spray - Infused with Natural Aromatherapy Essential Oils - 4 oz, Fleur du Lavender
Units sold2KB09TTTDNQV
$9.98·★4.2·9.7K revsMuse Apothecary Linen Ritual - Aromatic, Soothing, and Relaxing Linen Mist, Laundry and Fabric Spray - Infused with Aromatherapy Essential Oils - 8 oz, Amber Cashmere
Units sold1KB07VH19RYK
$12.98·★4.1·4.7K revsMuse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap, Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz, Aloe + Eucalyptus + Lavender
Units sold1KB08TPF51JD
$27.98·★4.1·4.7K revsMuse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap, Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz, Aloe + Eucalyptus + Lavender, 3 Pack
Units sold900B0855Q94BJ
$7.98·★4.3·1.4K revsMuse Apothecary Room Ritual - Aromatic and Relaxing Room Mist, 4 oz, Infused with Natural Essential Oils - Aloe + Eucalyptus + Lavender
Units sold700B0F2JMQF1R
$8.98·★4.2·9.7K revsMuse Apothecary Linen Ritual - Aromatic, Soothing, and Relaxing Linen Spray for Bedding, Laundry and Fabric Spray Freshener - Infused with Aromatherapy Essential Oils - Lavender Serenity
Units sold700
Xtra Edge
1 ASIN in Top 10
5.5%
Units
1K
Revenue
$356.9K
Avg. price
$329.00
B0FL9DN3GY
$329.00·★4.3·421 revsXtra Muse, Vlogging Camera with 1'' CMOS & 4K/120fps Videos, Pocket Camera with 3-Axis Gimbal Stabilizer, Fast Focusing, Face/Object Tracking, Digital Video Camera for Photography, Digital Camera
Units sold1K
Trending Muse Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F2JMQF1R booked 700 units at $8.98, with ▲ 16.7% MoM change. On the growth side, B0FZY93M6M leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0CXR621ZW close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F2JMQF1R
Muse Apothecary Linen Ritual - Aromatic, Soothing, and Relaxing Linen Spray for Bedding, Laundry and Fabric Spray Freshener - Infused with Aromatherapy Essential Oils - Lavender Serenity
Price
$8.98
Rating
4.2
Reviews
9.7K
Latest month sales
B0FZY93M6M
Muse Apothecary Pillow Ritual - Aromatic, Calming and Relaxing Pillow Mist, Linen and Fabric Spray - Infused with Natural Aromatherapy Essential Oils - 4 oz, Cara Orange + Fig + BlackBerry Vanilla
Price
$7.98
Rating
4.2
Reviews
9.7K
Latest month sales
B0CXR621ZW
Muse Apothecary Home Ritual Active Odor Eliminator Spray - Furniture Deodorizer Spray & Bathroom Odor Eliminator for Home - Essential Oil Air Freshener - 4oz, Fresh Linen
Unlock to view ASIN details and product titles
Price
$14.98
Rating
4.2
Reviews
1.8K
Latest month sales
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