Muscle Massager Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Muscle Massager sales on Amazon US totaled 179,750 units in July 2026 (▼ 30.2% vs. the prior month), generating an estimated $6,821,771 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.3% of unit volume and 37.5% of revenue, while a typical listing is priced at $43.66. The keyword itself pulled 16,600 Amazon queries over the same period (▲ 0.7% MoM).
Zooming out to the 12-month window ending July 2026, the muscle massager Top 50 moved 2,820,500 units and $109,006,968 in cumulative sales — an average of 235,042 units and $9,083,914 per month. Monthly throughput topped out at 534,700 units in December 2025 and dipped to 139,000 in May 2026, leaving the latest reading 11.3% lower than August 2025.
Muscle Massager Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
179.8K
▼ 30.2% MoM
Monthly Revenue 2026/07
$6.8M
▼ 35.4% MoM
Top 10 Market Share 2026/07
47.3%
Muscle Massager Market Share & Sales Concentration on Amazon US — July 2026
The most-sold muscle massager listing on Amazon US in July 2026 is ASIN B00NCRE4GO (Brand: TENS 7000), which sold 20,000 units at $38.88 apiece — equal to 11.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 85,000 units and $2,559,450 in July 2026 — 47.3% of unit volume and 37.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Muscle Massager' on Amazon
July 2026
Is 47.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00NCRE4GO
TENS 7000 Digital TENS Unit with Accessories - Muscle Stimulator Machine for Back Pain Relief, Sciatica, Neck, Nerve, Shoulder, Hip, Elbow, Muscle Pain Relief
20K
▲ 0.0%vs. prior month
$778.4K
latest month
12-month trend
B0C23X74J6
BESKAR Foot Massager Roller for Plantar Fasciitis Relief | Portable Foot Roller to Deep Tissue Muscle Massage, Foot Arch and Heel Pain, Foot Trigger Point Therapy, Reflexology Tool
10K
▲ 0.0%vs. prior month
$93.1K
latest month
12-month trend
B0CN95HS4J
AVCOO 3-in-1 TENS Unit Muscle Stimulator with 30 Modes for Pain Relief | 40 Intensities TENS Machine for Drug-Free & Gradual Back Pain Relief Therapy, EMS Unit Massager with 12 TENS Electrode Pads
10K
▲ 25.0%vs. prior month
$282.5K
latest month
12-month trend
B07WJSY2G8
Mirakel Heat Neck Massager for Pain Relief Deep Tissue - Gift for Women Men | Ergonomic 3D kneading nodes, corded design, auto shutoff, Christmas ideal gifts for relaxing use at home, office, or travel
8K
▼ 60.0%vs. prior month
$218.7K
latest month
12-month trend
B07G142F9Z
Mo Cuishle Fathers Day Dad Gifts, Shiatsu Back Shoulder and Neck Massager with Heat, Electric Deep Tissue 4D Kneading Massage, Best Gifts for Women Men Mom Wife Husband her him, Mothers Day, Christmas
7K
▲ 16.7%vs. prior month
$290.1K
latest month
12-month trend
B0D12W9QX6
AUVON 3-in-1 TENS Unit Muscle Stimulator, 40 Levels for Gradual Pain Relief | EMS Massage Machine, Drug-Free for Shoulder, Sciatica, Back Pain Relief, 24 Modes Electronic Pulse Massager, 12 TENS Pads
6K
▼ 40.0%vs. prior month
$212.8K
latest month
12-month trend
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Best Muscle Massager Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TENS 7000 is the best-performing muscle massager brand in July 2026, moving 20,000 units across 1 ASIN for 23.5% of Top 10 volume. AUVON follows with 12,000 units (14.1%), ahead of BESKAR on 10,000 units (11.8%).
Volume is spread across 9 brands, with the top three holding 49.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.49 to $38.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TENS 7000
1 ASIN in Top 10
23.5%
Units
20K
Revenue
$778.4K
Avg. price
$38.88
B00NCRE4GO
$38.88·★4.6·112K revsTENS 7000 Digital TENS Unit with Accessories - Muscle Stimulator Machine for Back Pain Relief, Sciatica, Neck, Nerve, Shoulder, Hip, Elbow, Muscle Pain Relief
Units sold20K
AUVON
2 ASINs in Top 10
14.1%
Units
12K
Revenue
$415.8K
Avg. price
$29.99
B0D12W9QX6
$35.99·★4.5·3.1K revsAUVON 3-in-1 TENS Unit Muscle Stimulator, 40 Levels for Gradual Pain Relief | EMS Massage Machine, Drug-Free for Shoulder, Sciatica, Back Pain Relief, 24 Modes Electronic Pulse Massager, 12 TENS Pads
Units sold6KB06ZZ19MS3
$23.99·★4.6·35.1K revsAUVON 24 Modes TENS Unit Muscle Stimulator for Pain Relief, Premium Pads | Rechargeable TENS Machine, Drug-Free Pain Relief for Shoulder, Lower Back, Muscle, Physical Therapy, 8pcs Electrode Pads
Units sold6K
BESKAR
1 ASIN in Top 10
11.8%
Units
10K
Revenue
$93.1K
Avg. price
$8.49
B0C23X74J6
$8.49·★4.6·6.6K revsBESKAR Foot Massager Roller for Plantar Fasciitis Relief | Portable Foot Roller to Deep Tissue Muscle Massage, Foot Arch and Heel Pain, Foot Trigger Point Therapy, Reflexology Tool
Units sold10K
Trending Muscle Massager Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07G142F9Z booked 7K units at $45.99, with ▲ 16.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07G142F9Z
Mo Cuishle Fathers Day Dad Gifts, Shiatsu Back Shoulder and Neck Massager with Heat, Electric Deep Tissue 4D Kneading Massage, Best Gifts for Women Men Mom Wife Husband her him, Mothers Day, Christmas
Price
$45.99
Rating
4.4
Reviews
31.1K
Latest month sales
B07KP61G69
bed geek Handheld Cordless Personal Wand Massager – Waterproof, USB Rechargeable, 20 Vibration Patterns, 8 Speeds, Memory Feature, Skin-Soft Silicone for Ultimate Relaxation Tool
Price
$36.99
Rating
4.1
Reviews
8.9K
Latest month sales
B0836Y45HD
Muscle Roller Massage Roller Stick- Deep Tissue Fascia Blaster for Myofascial Pain Relief, Lymphatic Drainage & Body Sculpting, Handheld Physical Therapy & Recovery Tool (Purple Black-18 inch)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.5
Reviews
3K
Latest month sales
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