Murphys Oil Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Murphys Oil Soap sales on Amazon US totaled 236,400 units in July 2026 (▼ 16.0% vs. the prior month), generating an estimated $4,079,429 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.4% of unit volume and 56.2% of revenue, while a typical listing is priced at $19.89. The keyword itself pulled 42,015 Amazon queries over the same period (▲ 9.0% MoM).
Zooming out to the 12-month window ending July 2026, the murphys oil soap Top 50 moved 2,438,150 units and $41,162,434 in cumulative sales — an average of 203,179 units and $3,430,203 per month. Monthly throughput topped out at 281,500 units in June 2026 and dipped to 127,500 in May 2026, leaving the latest reading 38.2% higher than August 2025.
Murphys Oil Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
236.4K
▼ 16.0% MoM
Monthly Revenue 2026/07
$4.1M
▼ 15.1% MoM
Top 10 Market Share 2026/07
66.4%
Murphys Oil Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold murphys oil soap listing on Amazon US in July 2026 is ASIN B07YD3KQ5S (Brand: Dawn), which sold 50,000 units at $17.50 apiece — equal to 21.2% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 157,000 units and $2,294,610 in July 2026 — 66.4% of unit volume and 56.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Murphys Oil Soap' on Amazon
July 2026
Is 66.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07YD3KQ5S
Dawn Powerwash Spray, Dish Soap, Dishwashing Liquid, Fresh, 1 Starter Kit + 3 Refills, 4x16 Fl Oz
50K
▼ 50.0%vs. prior month
$875K
latest month
12-month trend
B00DU5SRIY
Stardrops The Pink Stuff Miracle Cleaning Paste, 17.6 Oz | Powerful Indoor & Outdoor Cleaning Tough on Stains, Grease & Grime
30K
▼ 25.0%vs. prior month
$179.1K
latest month
12-month trend
B0G35QW98H
Dawn Platinum Refill Jug Dish Soap, Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack, 51.5 oz (Pack of 2)
20K
▲ 100.0%vs. prior month
$374.2K
latest month
12-month trend
B000HJZS10
Dr. Bronner's Peppermint Pure-Castile Liquid Soap, Body Wash, 8 oz | 18-in-1 Uses: Body Wash & Hand Soap, Shampoo, Face, Laundry, Floors, Car, Pets & More, Fair Trade & Organic Oils, Travel Size
10K
▲ 0.0%vs. prior month
$98.3K
latest month
12-month trend
B01M6CDPSG
Murphy Oil Soap Wood Cleaner, Citronella Oil Scent, 32 fl oz Bottle 3 Pack | Concentrated formula, finished wood floors, hardwood cleaner, wood cabinet cleaner, no-rinse floor cleaner
10K
▲ 0.0%vs. prior month
$124.3K
latest month
12-month trend
B00QQI1WSY
Pledge Antibacterial Multisurface Cleaner Spray, Fresh Citrus, 9.7 oz, 1 pk | Removes Dust, Fingerprints & Smudges, Cleans, Shines and Deodorizes, Leaves a Brilliant Shine with No Visible Residue
9K
▲ 0.0%vs. prior month
$46.6K
latest month
12-month trend
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Best Murphys Oil Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dawn is the best-performing murphys oil soap brand in July 2026, moving 70,000 units across 2 ASINs for 44.6% of Top 10 volume. Stardrops follows with 30,000 units (19.1%), ahead of Dr. Bronner's on 17,000 units (10.8%).
With 8 brands splitting the Top 10 and 74.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.97 to $21.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dawn
2 ASINs in Top 10
44.6%
Units
70K
Revenue
$1.2M
Avg. price
$18.12
B07YD3KQ5S
$17.50·★4.8·142.5K revsDawn Powerwash Spray, Dish Soap, Dishwashing Liquid, Fresh, 1 Starter Kit + 3 Refills, 4x16 Fl Oz
Units sold50KB0G35QW98H
$18.74·★4.8·61.3K revsDawn Platinum Refill Jug Dish Soap, Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack, 51.5 oz (Pack of 2)
Units sold20K
Stardrops
1 ASIN in Top 10
19.1%
Units
30K
Revenue
$179.1K
Avg. price
$5.97
B00DU5SRIY
$5.97·★4.4·241.5K revsStardrops The Pink Stuff Miracle Cleaning Paste, 17.6 Oz | Powerful Indoor & Outdoor Cleaning Tough on Stains, Grease & Grime
Units sold30K
Dr. Bronner's
2 ASINs in Top 10
10.8%
Units
17K
Revenue
$335.9K
Avg. price
$21.99
B000HJZS10
$9.99·★4.8·71.3K revsDr. Bronner's Peppermint Pure-Castile Liquid Soap, Body Wash, 8 oz | 18-in-1 Uses: Body Wash & Hand Soap, Shampoo, Face, Laundry, Floors, Car, Pets & More, Fair Trade & Organic Oils, Travel Size
Units sold10KB001ET77YI
$33.99·★4.8·71.3K revsDr. Bronner's Peppermint Pure-Castile Liquid Soap, Body Wash, 32 oz, 2-Pack | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women - Shampoo, Face, Laundry, Floors, Cars, Pets - Natural & Organic Oils
Units sold7K
Trending Murphys Oil Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B001ET77YI booked 7K units at $33.99, with ▲ 40.0% MoM change. On the growth side, B0010XTQRY leads positive momentum with ▲ 166.7% MoM growth on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001ET77YI
Dr. Bronner's Peppermint Pure-Castile Liquid Soap, Body Wash, 32 oz, 2-Pack | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women - Shampoo, Face, Laundry, Floors, Cars, Pets - Natural & Organic Oils
Price
$33.99
Rating
4.8
Reviews
71.3K
Latest month sales
B0GFMMW31V
5 Pcs Persimmon Soap for Old People Smell, Persimmon Soap Bar for Body Odor Control, Natural Organic Deodorant Body Wash Soap for Women & Men
Price
$7.99
Rating
4.2
Reviews
417
Latest month sales
B0010XTQRY
Murphy Oil Soap Wood Cleaner
Unlock to view ASIN details and product titles
Price
$8.27
Rating
4.7
Reviews
4.2K
Latest month sales
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