Muesli Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Muesli sales on Amazon US totaled 181,000 units in July 2026 (▲ 7.6% vs. the prior month), generating an estimated $1,294,783 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.8% of unit volume and 48.0% of revenue, while a typical listing is priced at $14.61. The keyword itself pulled 21,144 Amazon queries over the same period (▲ 9.1% MoM).
Zooming out to the 12-month window ending July 2026, the muesli Top 50 moved 1,918,750 units and $14,678,378 in cumulative sales — an average of 159,896 units and $1,223,198 per month. Monthly throughput topped out at 186,650 units in January 2026 and dipped to 118,800 in May 2026, leaving the latest reading 19.6% higher than August 2025.
Muesli Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
181K
▲ 7.6% MoM
Monthly Revenue 2026/07
$1.3M
▼ 3.2% MoM
Top 10 Market Share 2026/07
60.8%
Muesli Market Share & Sales Concentration on Amazon US — July 2026
The most-sold muesli listing on Amazon US in July 2026 is ASIN B01515ECLQ (Brand: purely elizabeth.), which sold 20,000 units at $6.42 apiece — equal to 11.0% of every unit tracked in this report.
The Top 10 ASINs account for 110,000 units and $621,100 in July 2026 — 60.8% of unit volume and 48.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Muesli' on Amazon
July 2026
Is 60.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01515ECLQ
Purely Elizabeth, Organic Original, Ancient Grain Granola, Gluten-Free, Non-GMO (12oz Bag)
20K
▲ 0.0%vs. prior month
$63.8K
latest month
12-month trend
B08X68PTVG
Cheerios, Heart Healthy Gluten Free Breakfast Cereal, Family Size, 18 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
20K
▲ 100.0%vs. prior month
$84.8K
latest month
12-month trend
B0BVT37H4W
Nature Valley Oats & Honey Protein Granola, Family Size, 17 oz | 50% More Than 11 oz Pouch, 13g Protein & 33g Whole Grain per Serving, Good Source of Fiber
10K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B0078DS86U
Love Crunch Dark Chocolate & Red Berries Granola, 11.5 oz (Pack of 1) | Fair Trade Italian Dark Chocolate, 14g Whole Grains, Premium Organic Granola, Non-GMO, Vegan, Family Owned Company
10K
▲ 0.0%vs. prior month
$50.2K
latest month
12-month trend
B00IGHKDT2
Grape-Nuts Original Cold Breakfast Cereal, 20.5 oz Box | Crunchy Pieces With Whole Grain Wheat & Barley, Excellent Source Of Fiber, Iron & Folate, NON-GMO Project Verified
10K
▲ 0.0%vs. prior month
$51.3K
latest month
12-month trend
B07NSV2NSS
365 by Whole Foods Market Maple & Almond Butter Granola, 12 Ounce
10K
▲ 0.0%vs. prior month
$37.9K
latest month
12-month trend
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Best Muesli Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
purely elizabeth. is the best-performing muesli brand in July 2026, moving 30,000 units across 2 ASINs for 27.3% of Top 10 volume. Cheerios follows with 20,000 units (18.2%), ahead of Nature's Path on 16,000 units (14.5%).
With 8 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.47 to $5.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
purely elizabeth.
2 ASINs in Top 10
27.3%
Units
30K
Revenue
$117.9K
Avg. price
$5.95
B01515ECLQ
$6.42·★4.6·6.2K revsPurely Elizabeth, Organic Original, Ancient Grain Granola, Gluten-Free, Non-GMO (12oz Bag)
Units sold20KB07RB7KM5S
$5.48·★4.6·3.5K revsPurely Elizabeth, Granola Vanilla Almond Butter MCT Grain Free, 8 Ounce
Units sold10K
Cheerios
1 ASIN in Top 10
18.2%
Units
20K
Revenue
$84.8K
Avg. price
$4.47
B08X68PTVG
$4.47·★4.8·27K revsCheerios, Heart Healthy Gluten Free Breakfast Cereal, Family Size, 18 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
Units sold20K
Nature's Path
2 ASINs in Top 10
14.5%
Units
16K
Revenue
$79.4K
Avg. price
$4.75
B0078DS86U
$4.97·★4.6·4.6K revsLove Crunch Dark Chocolate & Red Berries Granola, 11.5 oz (Pack of 1) | Fair Trade Italian Dark Chocolate, 14g Whole Grains, Premium Organic Granola, Non-GMO, Vegan, Family Owned Company
Units sold10KB00APD3TBE
$4.53·★4.5·6.6K revsNature's Path Organic Honey Almond Granola, 11 oz (Pack of 1) | Gluten-Free Almond Crunch: 15g whole grain granola with roasted almonds, clover honey and chia seeds
Units sold6K
Trending Muesli Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DT1M4QW6 booked 6K units at $5.12, with ▲ 20.0% MoM change. On the growth side, B08X68PTVG leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B07LB7HDZP close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DT1M4QW6
Kashi GO Chocolate Crunch Protein Cereal 16oz | 10g Protein, 10g Fiber
Price
$5.12
Rating
4.4
Reviews
547
Latest month sales
B08X68PTVG
Cheerios, Heart Healthy Gluten Free Breakfast Cereal, Family Size, 18 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
Price
$4.47
Rating
4.8
Reviews
27K
Latest month sales
B07LB7HDZP
Michele's Toasted Muesli, 36 oz Family Size Bag | No Refined Sugar, No Added Oil, Organic Whole-Grain Oats, Gluten-Free, Vegan, Non-GMO, Serve Hot, Cold or Overnight Oats
Unlock to view ASIN details and product titles
Price
$30.99
Rating
4.6
Reviews
298
Latest month sales
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