Mtb Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mtb sales on Amazon US totaled 108,800 units in July 2026 (▼ 14.3% vs. the prior month), generating an estimated $2,424,827 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.5% of unit volume and 48.6% of revenue, while a typical listing is priced at $28.16. The keyword itself pulled 9,123 Amazon queries over the same period (▼ 27.3% MoM).
Zooming out to the 12-month window ending July 2026, the mtb Top 50 moved 923,700 units and $20,277,825 in cumulative sales — an average of 76,975 units and $1,689,819 per month. Monthly throughput topped out at 127,000 units in June 2026 and dipped to 45,950 in January 2026, leaving the latest reading 9.6% higher than August 2025.
Mtb Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
108.8K
▼ 14.3% MoM
Monthly Revenue 2026/07
$2.4M
▼ 10.8% MoM
Top 10 Market Share 2026/07
62.5%
Mtb Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mtb listing on Amazon US in July 2026 is ASIN B085DMV7XD (Brand: Lamicall), which sold 20,000 units at $18.99 apiece — equal to 18.4% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 68,000 units and $1,179,580 in July 2026 — 62.5% of unit volume and 48.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mtb' on Amazon
July 2026
Is 62.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B085DMV7XD
Lamicall Bike Phone Holder Motorcycle Mount - One-Hand Operation, Lockable | 360° Rotation Handlebar Clamp for 4.7-6.8" iPhone 17 Pro Max Air, Rubber Protect, Road Mountain Bike E-Bike Scooter Holder
20K
▼ 33.3%vs. prior month
$319K
latest month
12-month trend
B07FC9NRRR
Ascher Ultra Bright USB Rechargeable Bike Light Set, Powerful Bicycle Front Headlight and Back Taillight, 4 Light Modes, Easy to Install for Men Women Kids Road Mountain Cycling
8K
▼ 20.0%vs. prior month
$128.3K
latest month
12-month trend
B0B1J2Q5WD
ROCKBROS Bike Water Bottle Holder Ultralight Bottle Cages with Screws Tool | Universal Bike Cup Holder Rack for Road MTB Bike
7K
▼ 12.5%vs. prior month
$64.4K
latest month
12-month trend
B0DXBPV1HY
Adjustable Handlebar Bike Mirrors, Left & Right Bicycle Mirror Set | Universal Bike Mirrors,HD Shatterproof Mirror, 360° Rotatable, Compatible with MTB, E-bikes, Bicycle,Scooter(1 Pair)
6K
▲ 20.0%vs. prior month
$118K
latest month
12-month trend
B0028RWS5S
Muc-Off Dry Chain Lube, 4 fl oz - Bike Lube, Bike Chain Oil, Chain Wax for Dry Weather Conditions - Biodegradable Bike Lubricant and Bicycle Chain Oil
5K
▲ 25.0%vs. prior month
$71.9K
latest month
12-month trend
B07XXR9CMF
GPMTER Bike Handlebar Grips, Single Lock on Bicycle Handle Bar, for BMX, Mountain, MTB, Beach Cruiser, Scooter, Folding Bike, Soft Non-Slip-Rubber Hand Grip Comfortable Ergonomic
5K
▼ 16.7%vs. prior month
$34.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mtb Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Lamicall is the best-performing mtb brand in July 2026, moving 20,000 units across 1 ASIN for 29.4% of Top 10 volume. ROCKBROS follows with 12,000 units (17.6%), ahead of Muc-Off on 9,000 units (13.2%).
With 8 brands splitting the Top 10 and 60.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.49 to $18.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Lamicall
1 ASIN in Top 10
29.4%
Units
20K
Revenue
$319K
Avg. price
$18.99
B085DMV7XD
$18.99·★4.6·68.4K revsLamicall Bike Phone Holder Motorcycle Mount - One-Hand Operation, Lockable | 360° Rotation Handlebar Clamp for 4.7-6.8" iPhone 17 Pro Max Air, Rubber Protect, Road Mountain Bike E-Bike Scooter Holder
Units sold20K
ROCKBROS
2 ASINs in Top 10
17.6%
Units
12K
Revenue
$179.6K
Avg. price
$15.49
B0B1J2Q5WD
$8.99·★4.3·6K revsROCKBROS Bike Water Bottle Holder Ultralight Bottle Cages with Screws Tool | Universal Bike Cup Holder Rack for Road MTB Bike
Units sold7KB079QKP848
$21.99·★4.4·20.4K revsROCKBROS Bike/Bicycle Phone Front Frame Bag, Waterproof, Tube Cycling Pouch | E-Bike Accessories for Men Women Compatible Phone Under 7” Straps Fit All Frames
Units sold5K
Muc-Off
2 ASINs in Top 10
13.2%
Units
9K
Revenue
$139.9K
Avg. price
$15.82
B0028RWS5S
$14.66·★4.7·17.6K revsMuc-Off Dry Chain Lube, 4 fl oz - Bike Lube, Bike Chain Oil, Chain Wax for Dry Weather Conditions - Biodegradable Bike Lubricant and Bicycle Chain Oil
Units sold5KB000NNSXLM
$16.99·★4.6·17K revsMuc Off Nano Tech Bike Cleaner, Pink | Advanced Nano Technology, Alkaline-Based Formula, Safe on Carbon Fiber, Bike Cleaner for MTB, Road & Gravel
Units sold4K
Trending Mtb Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D2MJGXQS leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0GL59YNYS close behind at ▲ 133.3% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D2MJGXQS
X-TIGER Cycling Underwear Mens Bike Shorts 5D Padded Mountain Biking Riding Shorts with Anti-Slip Leg,Bicycle Liner Shorts
Price
$24.99
Rating
4.4
Reviews
786
Latest month sales
B0GL59YNYS
ROCKBROS Comfort Bike Seat, Wave Ergonomic Bicycle Saddle High-Density Foam | Crotch-Friendly Waterproof PU Airflow Channel, Marked Rails Universal Replacement for MTB Road City Racing Cycling
Price
$19.99
Rating
4.3
Reviews
79
Latest month sales
B07T213YFM
Exclusky Bike Helmet Mountain Bike Helmet for Adults Lightweight MTB Cycling Helmet for Men Women Adjustable Bicycle Helmet with Visor
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.6
Reviews
3.8K
Latest month sales
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