Mouth Guard Football Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mouth Guard Football sales on Amazon US totaled 93,400 units in July 2026 (▲ 29.7% vs. the prior month), generating an estimated $1,386,586 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.2% of unit volume and 64.8% of revenue, while a typical listing is priced at $15.15. The keyword itself pulled 96,391 Amazon queries over the same period (▲ 178.4% MoM).
Zooming out to the 12-month window ending July 2026, the mouth guard football Top 50 moved 869,150 units and $12,325,251 in cumulative sales — an average of 72,429 units and $1,027,104 per month. Monthly throughput topped out at 129,400 units in August 2025 and dipped to 32,900 in May 2026, leaving the latest reading 27.8% lower than August 2025.
Mouth Guard Football Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
93.4K
▲ 29.7% MoM
Monthly Revenue 2026/07
$1.4M
▲ 31.2% MoM
Top 10 Market Share 2026/07
64.2%
Mouth Guard Football Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mouth guard football listing on Amazon US in July 2026 is ASIN B008YEMVSI (Brand: DenTek), which sold 40,000 units at $15.78 apiece — equal to 42.8% of every unit tracked in this report and 13.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 60,000 units and $898,740 in July 2026 — 64.2% of unit volume and 64.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mouth Guard Football' on Amazon
July 2026
Is 64.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B008YEMVSI
DenTek Professional-Fit Dental Guard, Mouth Guard for Grinding Teeth at Night, 1 Count
40K
▲ 0.0%vs. prior month
$631.2K
latest month
12-month trend
B09WQZK7CM
LPONJAR Moldable Sports Mouth Guard for Toddler Kids Youth, 5 Pack | Mouthguard with Case for Boys & Girls, Ideal for Football Lacrosse Hockey Basketball Boxing Taekwondo MMA Karate, Non-Braces
3K
▲ 50.0%vs. prior month
$28.6K
latest month
12-month trend
B09WQZCKCX
LPONJAR Moldable Sports Mouth Guard for Toddler Kids Youth, 5 Pack | Mouthguard with Case for Boys & Girls, Ideal for Football Lacrosse Hockey Basketball Boxing Taekwondo MMA Karate, Non-Braces
3K
▲ 50.0%vs. prior month
$28.6K
latest month
12-month trend
B07SGH39KN
Under Armour Armour Air Lip Guard Black One Size
2K
▲ 100.0%vs. prior month
$31.8K
latest month
12-month trend
B0018179G8
Shock Doctor Mouth Guard, Custom Fit Football Mouth Guard, Moldable Mouth Guard Boxing, Lacrosse, Hockey, MMA, Football & More, Mouthpiece, Mouthguard Sports, Youth - Strapped
2K
▲ 150.0%vs. prior month
$17K
latest month
12-month trend
B00181B8LK
Shock Doctor Mouth Guard, Custom Fit Football Mouth Guard, Moldable Mouth Guard Boxing, Lacrosse, Hockey, MMA, Football & More, Mouthpiece, Mouthguard Sports, Adult - Strapless
2K
▲ 0.0%vs. prior month
$17K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mouth Guard Football Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DenTek is the best-performing mouth guard football brand in July 2026, moving 40,000 units across 1 ASIN for 66.7% of Top 10 volume. LPONJAR follows with 6,000 units (10.0%), ahead of Shock Doctor on 6,000 units (10.0%).
With 6 brands splitting the Top 10 and 86.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $15.78, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DenTek
1 ASIN in Top 10
66.7%
Units
40K
Revenue
$631.2K
Avg. price
$15.78
B008YEMVSI
$15.78·★3.8·24.1K revsDenTek Professional-Fit Dental Guard, Mouth Guard for Grinding Teeth at Night, 1 Count
Units sold40K
LPONJAR
2 ASINs in Top 10
10.0%
Units
6K
Revenue
$57.2K
Avg. price
$9.99
B09WQZK7CM
$9.99·★4.3·1.6K revsLPONJAR Moldable Sports Mouth Guard for Toddler Kids Youth, 5 Pack | Mouthguard with Case for Boys & Girls, Ideal for Football Lacrosse Hockey Basketball Boxing Taekwondo MMA Karate, Non-Braces
Units sold3KB09WQZCKCX
$9.99·★4.4·1.3K revsLPONJAR Moldable Sports Mouth Guard for Toddler Kids Youth, 5 Pack | Mouthguard with Case for Boys & Girls, Ideal for Football Lacrosse Hockey Basketball Boxing Taekwondo MMA Karate, Non-Braces
Units sold3K
Shock Doctor
3 ASINs in Top 10
10.0%
Units
6K
Revenue
$70.6K
Avg. price
$14.32
B0018179G8
$8.49·★4.2·2.2K revsShock Doctor Mouth Guard, Custom Fit Football Mouth Guard, Moldable Mouth Guard Boxing, Lacrosse, Hockey, MMA, Football & More, Mouthpiece, Mouthguard Sports, Youth - Strapped
Units sold2KB00181B8LK
$8.49·★4.2·10.3K revsShock Doctor Mouth Guard, Custom Fit Football Mouth Guard, Moldable Mouth Guard Boxing, Lacrosse, Hockey, MMA, Football & More, Mouthpiece, Mouthguard Sports, Adult - Strapless
Units sold2KB0BMW8QDHQ
$25.99·★4.3·1K revsShock Doctor Kool Aid Lip Guard Mouth Guard - Max Air Flow, Full Mouth Protection Compatible with Braces, Lip Guard, Instant Fit Mouthguard for Football, Hockey, Lacrosse
Units sold2K
Trending Mouth Guard Football Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0018179G8 booked 2K units at $8.49, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0018179G8
Shock Doctor Mouth Guard, Custom Fit Football Mouth Guard, Moldable Mouth Guard Boxing, Lacrosse, Hockey, MMA, Football & More, Mouthpiece, Mouthguard Sports, Youth - Strapped
Price
$8.49
Rating
4.2
Reviews
2.2K
Latest month sales
B00L32BI8C
Battle Oxygen Lip Protector Mouth Guard with Connected Strap, Football and Sports Gear, Maximum Oxygen Supply, Mouthpiece Fits With or Without Braces - One Size, White
Price
$16.99
Rating
4.7
Reviews
3.5K
Latest month sales
B011KQBB7S
Battle Oxygen Lip Protector Mouth Guard with Connected Strap, Football and Sports Gear, Maximum Oxygen Supply, Mouthpiece Fits With or Without Braces - One Size, Black
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.7
Reviews
3.5K
Latest month sales
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