Morphe Eyebrow Pencil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Morphe Eyebrow Pencil sales on Amazon US totaled 219,700 units in July 2026 (▼ 16.1% vs. the prior month), generating an estimated $2,111,773 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.2% of unit volume and 36.4% of revenue, while a typical listing is priced at $10.83. The keyword itself pulled 14,768 Amazon queries over the same period (▼ 0.9% MoM).
Zooming out to the 12-month window ending July 2026, the morphe eyebrow pencil Top 50 moved 2,571,700 units and $25,099,917 in cumulative sales — an average of 214,308 units and $2,091,660 per month. Monthly throughput topped out at 262,000 units in June 2026 and dipped to 139,200 in May 2026, leaving the latest reading 4.3% higher than August 2025.
Morphe Eyebrow Pencil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
219.7K
▼ 16.1% MoM
Monthly Revenue 2026/07
$2.1M
▼ 22.8% MoM
Top 10 Market Share 2026/07
44.2%
Morphe Eyebrow Pencil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold morphe eyebrow pencil listing on Amazon US in July 2026 is ASIN B00WAJAKOU (Brand: e.l.f.), which sold 20,000 units at $4.00 apiece — equal to 9.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 97,000 units and $769,700 in July 2026 — 44.2% of unit volume and 36.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Morphe Eyebrow Pencil' on Amazon
July 2026
Is 44.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00WAJAKOU
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B00WZQTCS8
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
10K
▲ 0.0%vs. prior month
$112.8K
latest month
12-month trend
B00WZRJSPY
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Taupe
10K
▲ 0.0%vs. prior month
$114.2K
latest month
12-month trend
B0815DW6LZ
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0B52KG7YP
e.l.f. Instant Lift Brow Pencil, Dual-Ended Precision Brow Pencils For Shaping & Defining Eyebrows, Vegan & Cruelty-Free, Neutral Brown, 2-Pack
10K
▼ 50.0%vs. prior month
$50K
latest month
12-month trend
B00WZRQNAC
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Ash Brown
8K
▼ 11.1%vs. prior month
$91.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Morphe Eyebrow Pencil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing morphe eyebrow pencil brand in July 2026, moving 40,000 units across 3 ASINs for 41.2% of Top 10 volume. NYX PROFESSIONAL MAKEUP follows with 35,000 units (36.1%), ahead of MAYBELLINE on 8,000 units (8.2%).
With 5 brands splitting the Top 10 and 85.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.33 to $11.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
3 ASINs in Top 10
41.2%
Units
40K
Revenue
$160K
Avg. price
$5.33
B00WAJAKOU
$4.00·★4.5·71.6K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
Units sold20KB0815DW6LZ
$6.00·★4.4·15.2K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
Units sold10KB0B52KG7YP
$6.00·★4.6·4.7K revse.l.f. Instant Lift Brow Pencil, Dual-Ended Precision Brow Pencils For Shaping & Defining Eyebrows, Vegan & Cruelty-Free, Neutral Brown, 2-Pack
Units sold10K
NYX PROFESSIONAL MAKEUP
4 ASINs in Top 10
36.1%
Units
35K
Revenue
$395.8K
Avg. price
$11.24
B00WZQTCS8
$10.50·★4.5·72.5K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
Units sold10KB00WZRJSPY
$11.49·★4.5·72.5K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Taupe
Units sold10KB00WZRQNAC
$11.49·★4.5·72.5K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Ash Brown
Units sold8KB017OF39W4
$11.49·★4.5·72.5K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Brunette
Units sold7K
MAYBELLINE
1 ASIN in Top 10
8.2%
Units
8K
Revenue
$79K
Avg. price
$8.86
B074VGYK4X
$8.86·★4.5·115.9K revsMAYBELLINE Total Temptation Eyebrow Definer Pencil, Medium Brown, 1 Count
Units sold8K
Trending Morphe Eyebrow Pencil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07QHG4452 booked 7K units at $3.28, with ▼ 12.5% MoM change. On the growth side, B01643FI0I leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07QHG4452
wet n wild Ultimate Brow Micro Eyebrow Retractable Pencil, Dark Brown, Ultra Fine 1.5mm Tip, Draws Tiny Brow Hairs
Price
$3.28
Rating
4.4
Reviews
5.4K
Latest month sales
B08TMDTSM2
LAURA GELLER Sculpt-n-Stay 2-in-1 Eyebrow Pencil & Gel, Taupe
Price
$22.00
Rating
4.2
Reviews
4.9K
Latest month sales
B01643FI0I
L'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical & Retractable Brow Pencil, Draws Tiny Brow Hairs & Fills in Sparse Areas & Gaps, Dark Brunette, 0.003 oz.
Unlock to view ASIN details and product titles
Price
$8.97
Rating
4.5
Reviews
55.7K
Latest month sales
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