Morphe Brushes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Morphe Brushes sales on Amazon US totaled 254,600 units in July 2026 (▼ 18.8% vs. the prior month), generating an estimated $2,918,414 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.0% of unit volume and 44.3% of revenue, while a typical listing is priced at $16.07. The keyword itself pulled 44,651 Amazon queries over the same period (▲ 14.4% MoM).
Zooming out to the 12-month window ending July 2026, the morphe brushes Top 50 moved 3,243,900 units and $39,939,481 in cumulative sales — an average of 270,325 units and $3,328,290 per month. Monthly throughput topped out at 425,050 units in November 2025 and dipped to 143,400 in May 2026, leaving the latest reading 33.2% higher than August 2025.
Morphe Brushes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
254.6K
▼ 18.8% MoM
Monthly Revenue 2026/07
$2.9M
▼ 24.0% MoM
Top 10 Market Share 2026/07
55.0%
Morphe Brushes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold morphe brushes listing on Amazon US in July 2026 is ASIN B08GSTPT8Y (Brand: AOA STUDIO), which sold 40,000 units at $9.95 apiece — equal to 15.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $1,293,400 in July 2026 — 55.0% of unit volume and 44.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Morphe Brushes' on Amazon
July 2026
Is 55.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08GSTPT8Y
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
40K
▼ 50.0%vs. prior month
$380K
latest month
12-month trend
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B01JINOV5E
Real Techniques Miracle Complexion Sponge, 4 Pack, Makeup Blending Sponges | Makeup sponges for foundation, 3-point design, foundation applicator, latex-free beauty sponge
10K
▼ 50.0%vs. prior month
$137.9K
latest month
12-month trend
B09BZ4NV2R
Real Perfection Makeup Brush Set 16 Pcs with 1 Eyebrow Razor Premium Synthetic Foundation Powder Concealers Eyeshadow Blush Makeup Brushes Make up Brushes Kit (Pink)
10K
▲ 0.0%vs. prior month
$75.3K
latest month
12-month trend
B09K7N3V4R
Pimoys Powder Puffs, 6 Pack Triangle Makeup Puff, Black | Soft Velour, Triangle and Round Design, Washable, Finger Strap, for Loose Powder
10K
▲ 0.0%vs. prior month
$58.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Morphe Brushes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AOA STUDIO is the best-performing morphe brushes brand in July 2026, moving 40,000 units across 1 ASIN for 28.6% of Top 10 volume. BS-MALL follows with 20,000 units (14.3%), ahead of BEAKEY on 10,000 units (7.1%).
Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.98 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AOA STUDIO
1 ASIN in Top 10
28.6%
Units
40K
Revenue
$380K
Avg. price
$9.95
B08GSTPT8Y
$9.95·★4.8·22.9K revsAOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
Units sold40K
BS-MALL
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20K
BEAKEY
1 ASIN in Top 10
7.1%
Units
10K
Revenue
$77.9K
Avg. price
$7.98
B01F36JBDM
$7.98·★4.5·83.7K revsBEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
Units sold10K
Trending Morphe Brushes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F6NS4LX2 booked 10K units at $9.99, with ▲ 100.0% MoM change. On the growth side, B0DKJS5ZMK leads positive momentum with ▲ 125.0% MoM growth on 900 units, with B0FHKBB3SP close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F6NS4LX2
Kitsch Flexi Flow Detangler Brush, Hair Brushes For Women - Soft Violet | Brush Detangler for Women, Men & Kids, Curly Hair Brush w/ Bendable Frame, Bounce Curl Defining Brush for Wet or Dry Strands
Price
$9.99
Rating
4.5
Reviews
3.9K
Latest month sales
B0DKJS5ZMK
MAANGE 20 PCS Foundation Makeup Brush Set, Double-ended Kabuki Contour Brush for Liquid Powder Concealer Blending Blush Face Makeup Tools with Gift Box (Coffee)
Price
$17.48
Rating
4.6
Reviews
360
Latest month sales
B0FHKBB3SP
Makeup Brushes Set, Mlemle Professional 25 Pcs Makeup Kit, Include Powder Foundation Concealers Blush Eye shadows 21 Pcs Makeup Brushes and 2 Powder Puff, 2 Makeup Sponge(B02-CreamBlack)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
437
Latest month sales
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