Moonstone Necklace Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Moonstone Necklace sales on Amazon US totaled 2,150 units in July 2026 (▼ 28.3% vs. the prior month), generating an estimated $51,901 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 90.7% of unit volume and 85.3% of revenue, while a typical listing is priced at $38.16. The keyword itself pulled 10,645 Amazon queries over the same period (▼ 13.8% MoM).
Zooming out to the 12-month window ending July 2026, the moonstone necklace Top 50 moved 32,200 units and $850,754 in cumulative sales — an average of 2,683 units and $70,896 per month. Monthly throughput topped out at 7,850 units in December 2025 and dipped to 1,700 in April 2026, leaving the latest reading 2.4% higher than August 2025.
Moonstone Necklace Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
2.1K
▼ 28.3% MoM
Monthly Revenue 2026/07
$51.9K
▼ 26.7% MoM
Top 10 Market Share 2026/07
90.7%
Moonstone Necklace Market Share & Sales Concentration on Amazon US — July 2026
The most-sold moonstone necklace listing on Amazon US in July 2026 is ASIN B08W2H1PNM (Brand: HOPE LOVE SHINE), which sold 800 units at $38.94 apiece — equal to 37.2% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 1,950 units and $44,279 in July 2026 — 90.7% of unit volume and 85.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Moonstone Necklace' on Amazon
July 2026
Is 90.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08W2H1PNM
HOPE LOVE SHINE New Beginnings Rainbow Moonstone Sterling Silver Necklace for Women
800
▼ 20.0%vs. prior month
$28.9K
latest month
12-month trend
B07PJR85M8
Rainbow Moonstone Healing Crystal Necklace - Lunar Pendant Balance, Inner Light, Love & Creativity
200
▼ 33.3%vs. prior month
$2.6K
latest month
12-month trend
B0DXPTSBXJ
LPBeads Handmade Natural Gemstone Stretch Elastic Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
200
▲ 0.0%vs. prior month
$1.8K
latest month
12-month trend
B0CF566DV8
Birthstone Necklace for Women, Silver Chain Oval Gemstone Pendant
200
▼ 33.3%vs. prior month
$2.8K
latest month
12-month trend
B09FKQ936M
Personalized Glowing Birth Moon Phase Necklace with Gift Box
100
▲ 0.0%vs. prior month
$2.1K
latest month
12-month trend
B09C1GB4LV
MAIBAOTA Healing Crystal Necklace, Tree Life Wire Wrapped Crescent Moon Necklace, Natural Stone Pendant Necklaces, Mothers Day Gifts for Mom, Gemstone Jewelry Gifts for Women
100
▼ 50.0%vs. prior month
$899
latest month
12-month trend
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Best Moonstone Necklace Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HOPE LOVE SHINE is the best-performing moonstone necklace brand in July 2026, moving 800 units across 1 ASIN for 41.0% of Top 10 volume. Sugandha Wellness follows with 200 units (10.3%), ahead of LPBeads on 200 units (10.3%).
With 10 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $38.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HOPE LOVE SHINE
1 ASIN in Top 10
41.0%
Units
800
Revenue
$28.9K
Avg. price
$38.94
B08W2H1PNM
$38.94·★4.6·2.4K revsHOPE LOVE SHINE New Beginnings Rainbow Moonstone Sterling Silver Necklace for Women
Units sold800
Sugandha Wellness
1 ASIN in Top 10
10.3%
Units
200
Revenue
$2.6K
Avg. price
$12.99
B07PJR85M8
$12.99·★4.4·3.3K revsRainbow Moonstone Healing Crystal Necklace - Lunar Pendant Balance, Inner Light, Love & Creativity
Units sold200
LPBeads
1 ASIN in Top 10
10.3%
Units
200
Revenue
$1.8K
Avg. price
$8.99
B0DXPTSBXJ
$8.99·★4.4·71 revsLPBeads Handmade Natural Gemstone Stretch Elastic Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
Units sold200
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