Monkfruit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Monkfruit sales on Amazon US totaled 125,400 units in July 2026 (▼ 13.2% vs. the prior month), generating an estimated $2,162,762 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.6% of unit volume and 47.7% of revenue, while a typical listing is priced at $18.06. The keyword itself pulled 16,939 Amazon queries over the same period (▲ 4.1% MoM).
Zooming out to the 12-month window ending July 2026, the monkfruit Top 50 moved 1,536,500 units and $25,705,123 in cumulative sales — an average of 128,042 units and $2,142,094 per month. Monthly throughput topped out at 147,000 units in November 2025 and dipped to 83,300 in May 2026, leaving the latest reading 1.3% higher than August 2025.
Monkfruit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
125.4K
▼ 13.2% MoM
Monthly Revenue 2026/07
$2.2M
▼ 4.6% MoM
Top 10 Market Share 2026/07
48.6%
Monkfruit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold monkfruit listing on Amazon US in July 2026 is ASIN B08CC1FMJQ (Brand: IN THE RAW), which sold 10,000 units at $7.85 apiece — equal to 8.0% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 61,000 units and $1,030,630 in July 2026 — 48.6% of unit volume and 47.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Monkfruit' on Amazon
July 2026
Is 48.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08CC1FMJQ
Monk Fruit In The Raw, Sweetener Bag, 1 LB | Keto Certified Monk Fruit Sweetener, Perfect Substitute for Raw Cane Sugar, Good for Baking, Zero Net Carbs, Zero Calories
10K
▲ 0.0%vs. prior month
$82.4K
latest month
12-month trend
B07B4D9TF3
NOW Foods, Certified Organic Monk Fruit Liquid, Zero-Calorie Liquid Sweetener, Non-GMO, Low Glycemic Impact, 2-Ounce
9K
▲ 28.6%vs. prior month
$107.9K
latest month
12-month trend
B072P5SQMN
Lakanto Liquid Monk Fruit Extract Drops, Original, 1.76 Fl Oz | Erythritol Free Sugar Substitute Sweetener, For Coffee, Tea, Smoothies, Oatmeal, Yogurt, Cocktails, Zero Sugar, Vegan, Keto
8K
▲ 0.0%vs. prior month
$83.4K
latest month
12-month trend
B00CNRH3LC
Stevia In The Raw 50 Count Box (Pack of 1) , 1.75 ounce each | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, Vegan, Gluten Free, Kosher
7K
▲ 0.0%vs. prior month
$32.1K
latest month
12-month trend
B0CF6L6PRT
Monk Fruit Drops - Natural Sweetener 15X Sweeter Than Sugar (167 servings) | Monk Fruit Sweetener No erythritol - Monk Fruit Extract - (1.7 oz)
5K
▼ 16.7%vs. prior month
$64.8K
latest month
12-month trend
B0DR3ST3Q5
Monk Fruit In The Raw, Sweetener Bag, 3 LB | Keto Certified Monk Fruit Sweetener, Perfect Substitute for Raw Cane Sugar, Good for Baking, Zero Net Carbs, Zero Calories
5K
▲ 150.0%vs. prior month
$101.3K
latest month
12-month trend
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Best Monkfruit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
IN THE RAW is the best-performing monkfruit brand in July 2026, moving 22,000 units across 3 ASINs for 36.1% of Top 10 volume. Lakanto follows with 16,000 units (26.2%), ahead of NOW on 9,000 units (14.8%).
With 6 brands splitting the Top 10 and 77.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.45 to $26.78, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
IN THE RAW
3 ASINs in Top 10
36.1%
Units
22K
Revenue
$215.8K
Avg. price
$10.45
B08CC1FMJQ
$7.85·★4.5·16.8K revsMonk Fruit In The Raw, Sweetener Bag, 1 LB | Keto Certified Monk Fruit Sweetener, Perfect Substitute for Raw Cane Sugar, Good for Baking, Zero Net Carbs, Zero Calories
Units sold10KB00CNRH3LC
$4.04·★4.6·34.5K revsStevia In The Raw 50 Count Box (Pack of 1) , 1.75 ounce each | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, Vegan, Gluten Free, Kosher
Units sold7KB0DR3ST3Q5
$19.46·★4.5·16.8K revsMonk Fruit In The Raw, Sweetener Bag, 3 LB | Keto Certified Monk Fruit Sweetener, Perfect Substitute for Raw Cane Sugar, Good for Baking, Zero Net Carbs, Zero Calories
Units sold5K
Lakanto
3 ASINs in Top 10
26.2%
Units
16K
Revenue
$360.8K
Avg. price
$26.78
B072P5SQMN
$10.42·★4.4·6.5K revsLakanto Liquid Monk Fruit Extract Drops, Original, 1.76 Fl Oz | Erythritol Free Sugar Substitute Sweetener, For Coffee, Tea, Smoothies, Oatmeal, Yogurt, Cocktails, Zero Sugar, Vegan, Keto
Units sold8KB0CLBVY6VY
$29.94·★4.6·4.1K revsLakanto Classic Monk Fruit Sweetener with Allulose, Classic White, 3 LB | White Sugar Substitute, Monk Fruit Extract for Baking, Coffee, Tea, Erythritol Free, Everyday Use, Keto Sugar Replacement
Units sold4KB098H7XWQ6
$39.99·★4.6·84K revsLakanto Monk Fruit Sweetener with Erythritol, Classic White, 5 LB | White Sugar Substitute from Monk Fruit Extract, Sugar Replacement for Baking, Coffee & Tea, Gluten Free, Non GMO
Units sold4K
NOW
1 ASIN in Top 10
14.8%
Units
9K
Revenue
$107.9K
Avg. price
$11.99
B07B4D9TF3
$11.99·★4.4·7.6K revsNOW Foods, Certified Organic Monk Fruit Liquid, Zero-Calorie Liquid Sweetener, Non-GMO, Low Glycemic Impact, 2-Ounce
Units sold9K
Trending Monkfruit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DR3ST3Q5 booked 5K units at $19.46, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DR3ST3Q5
Monk Fruit In The Raw, Sweetener Bag, 3 LB | Keto Certified Monk Fruit Sweetener, Perfect Substitute for Raw Cane Sugar, Good for Baking, Zero Net Carbs, Zero Calories
Price
$19.46
Rating
4.5
Reviews
16.8K
Latest month sales
B07WLSPVFV
NOW Foods, Certified Organic Monk Fruit Liquid, Zero-Calorie Liquid Sweetener, Non-GMO, Low Glycemic Impact, 8-Ounce
Price
$31.99
Rating
4.4
Reviews
7.6K
Latest month sales
B098H7XWQ6
Lakanto Monk Fruit Sweetener with Erythritol, Classic White, 5 LB | White Sugar Substitute from Monk Fruit Extract, Sugar Replacement for Baking, Coffee & Tea, Gluten Free, Non GMO
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.6
Reviews
84K
Latest month sales
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