Mom Birthday Gifts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mom Birthday Gifts sales on Amazon US totaled 356,000 units in July 2026 (▼ 3.0% vs. the prior month), generating an estimated $6,806,970 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.7% of unit volume and 51.5% of revenue, while a typical listing is priced at $24.15. The keyword itself pulled 54,255 Amazon queries over the same period (▲ 10.5% MoM).
Zooming out to the 12-month window ending July 2026, the mom birthday gifts Top 50 moved 4,546,300 units and $101,610,063 in cumulative sales — an average of 378,858 units and $8,467,505 per month. Monthly throughput topped out at 985,700 units in December 2025 and dipped to 230,600 in September 2025, leaving the latest reading 32.2% higher than August 2025.
Mom Birthday Gifts Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
356K
▼ 3.0% MoM
Monthly Revenue 2026/07
$6.8M
▼ 16.1% MoM
Top 10 Market Share 2026/07
60.7%
Mom Birthday Gifts Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mom birthday gifts listing on Amazon US in July 2026 is ASIN B0DZFGTCLR (Brand: Innqoo), which sold 50,000 units at $19.99 apiece — equal to 14.0% of every unit tracked in this report.
The Top 10 ASINs account for 216,000 units and $3,505,720 in July 2026 — 60.7% of unit volume and 51.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mom Birthday Gifts' on Amazon
July 2026
Is 60.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DZFGTCLR
Candle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
50K
▲ 66.7%vs. prior month
$641.5K
latest month
12-month trend
B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend
B0CTJGJL2T
GODONLIF Candle Warmer Lamp with Timer, Birthday Gifts for Women Home Decor | 24h Cycle Timer Dimmable Wax Melt Warmer with 2 Bulbs, Fall Decor for Home Living Room Halloween Decorations Gifts for Mom
50K
▲ 25.0%vs. prior month
$799.5K
latest month
12-month trend
B09F2J4SX1
HUONUL 2X/3X/10X Magnifying Vanity Mirror with Light, Trifold Makeup Mirror | Touch Dimming, Dual Power, Clear View for Makeup, Skincare. Dorm Room Essentials. Birthday Gifts for Women, Mom, Wife, Girls
10K
▲ 0.0%vs. prior month
$257.3K
latest month
12-month trend
B0BPLB81LX
Bedsure GentleSoft White Throw Blanket for Couch - Birthday Gifts for Women Mom Her Girls, Cozy Fleece Blanket for Sofa Bed, Living Room Home Bedroom Decor Dorm Essentials, Off White, 50x60 Inches
10K
▲ 0.0%vs. prior month
$134.9K
latest month
12-month trend
B0CNZ39XKJ
SWEETFULL Portable Neck Fan: 5200mAh Bladeless Personal Fan | 4 Speeds, 20H Max Runtime, No Hair Twist Quiet Wearable Fan for Travel | Birthday Gifts for Men Women Mom Dad
10K
▲ 0.0%vs. prior month
$268.9K
latest month
12-month trend
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Best Mom Birthday Gifts Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Innqoo is the best-performing mom birthday gifts brand in July 2026, moving 50,000 units across 1 ASIN for 23.1% of Top 10 volume. JISULIFE follows with 50,000 units (23.1%), ahead of GODONLIF on 50,000 units (23.1%).
With 10 brands splitting the Top 10 and 69.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.41 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Innqoo
1 ASIN in Top 10
23.1%
Units
50K
Revenue
$641.5K
Avg. price
$19.99
B0DZFGTCLR
$19.99·★4.5·4.3K revsCandle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
Units sold50K
JISULIFE
1 ASIN in Top 10
23.1%
Units
50K
Revenue
$634.5K
Avg. price
$12.41
B07QK9C9KT
$12.41·★4.6·78.4K revsJISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
Units sold50K
GODONLIF
1 ASIN in Top 10
23.1%
Units
50K
Revenue
$799.5K
Avg. price
$19.99
B0CTJGJL2T
$19.99·★4.6·10.1K revsGODONLIF Candle Warmer Lamp with Timer, Birthday Gifts for Women Home Decor | 24h Cycle Timer Dimmable Wax Melt Warmer with 2 Bulbs, Fall Decor for Home Living Room Halloween Decorations Gifts for Mom
Units sold50K
Trending Mom Birthday Gifts Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CLGNYKFR booked 10K units at $21.99, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CLGNYKFR
EverFoams Womens Fuzzy Open-toe Slippers Memory Foam Indoor House Shoes
Price
$21.99
Rating
4.4
Reviews
13.6K
Latest month sales
B0BBWGCJ46
Funny Happy Birthday Candle, Unique Happy Birthday Gifts for Women and Men, Fun Gift Ideas for 30th, 40th, 50th and 60th Birthdays, Back and Body Hurts Candle, Long-Lasting Scent, Gift-Ready
Price
$14.99
Rating
4.7
Reviews
2.2K
Latest month sales
B01E4LWBLQ
Luna Bean Luna Bean Hand Casting Kit - Couples, Wedding, Hand Mold | Highly detailed, easy to use, fun activity for making memories; gifts for women, special occasions, milestones, and family
Unlock to view ASIN details and product titles
Price
$29.95
Rating
4.6
Reviews
46.3K
Latest month sales
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