Minions And Monsters Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Minions And Monsters Toys sales on Amazon US totaled 44,400 units in July 2026 (▼ 12.2% vs. the prior month), generating an estimated $1,060,485 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.8% of unit volume and 68.7% of revenue, while a typical listing is priced at $20.05. The keyword itself pulled 5,192 Amazon queries over the same period (▼ 66.5% MoM).
Zooming out to the 12-month window ending July 2026, the minions and monsters toys Top 50 moved 385,250 units and $9,687,802 in cumulative sales — an average of 32,104 units and $807,317 per month. Monthly throughput topped out at 65,600 units in December 2025 and dipped to 14,200 in January 2026, leaving the latest reading 147.4% higher than August 2025.
Minions And Monsters Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
44.4K
▼ 12.2% MoM
Monthly Revenue 2026/07
$1.1M
▼ 23.7% MoM
Top 10 Market Share 2026/07
60.8%
Minions And Monsters Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold minions and monsters toys listing on Amazon US in July 2026 is ASIN B07PQFT83F (Brand: Disney), which sold 10,000 units at $39.95 apiece — equal to 22.5% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 27,000 units and $728,780 in July 2026 — 60.8% of unit volume and 68.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Minions And Monsters Toys' on Amazon
July 2026
Is 60.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07PQFT83F
Disney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
10K
▼ 50.0%vs. prior month
$399.5K
latest month
12-month trend
B0FMYV412R
LEGO Minifigures Series 29 6 Pack - Mystery Box Multipack - Birthday Party Favors for Boys & Girls, Ages 6+ - Goodie Bag Stuffers for Kids - 66814
4K
▼ 42.9%vs. prior month
$115.4K
latest month
12-month trend
B0G2T25FMG
LEGO Bluey Grannies with Bingo and Bluey 11216 | Birthday Gifts for Girls & Boys, Ages 4+, Building Toy for Kids, 80 pieces, W/ 2 Bluey Figures & Playset
3K
▲ 0.0%vs. prior month
$45K
latest month
12-month trend
B0BQD5PPX7
hand2mind Numberblocks Friends One to Five, Math Toys, 5 Pieces, Ages 3+ | Action Figure Set, Toy Figures & Playsets, Small Figurines for Kids, Counting Blocks, Numbers for Toddlers
2K
▲ 0.0%vs. prior month
$33K
latest month
12-month trend
B0FDFGY7MZ
Potato Head Toy Story 5 Buzz Spudyear Set with 1 Potato Body and 11 Accessories, Toddler and Preschool Toys for Girls and Boys Ages 2+
2K
▼ 33.3%vs. prior month
$23.3K
latest month
12-month trend
B0FM4LR897
Minions Illumination's Minions & Monsters Fart Blaster Pro | 8 Stink Settings, Toy blaster shoots stinky fart rings up to 6 ft (1.8 m) away, includes 2 different scented fart formulas
2K
▲ 566.7%vs. prior month
$51K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Minions And Monsters Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Disney is the best-performing minions and monsters toys brand in July 2026, moving 10,000 units across 1 ASIN for 37.0% of Top 10 volume. LEGO follows with 7,000 units (25.9%), ahead of Minions on 3,000 units (11.1%).
With 7 brands splitting the Top 10 and 74.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.74 to $39.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Disney
1 ASIN in Top 10
37.0%
Units
10K
Revenue
$399.5K
Avg. price
$39.95
B07PQFT83F
$39.95·★4.7·49.4K revsDisney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
Units sold10K
LEGO
2 ASINs in Top 10
25.9%
Units
7K
Revenue
$160.3K
Avg. price
$21.55
B0FMYV412R
$28.12·★4.4·323 revsLEGO Minifigures Series 29 6 Pack - Mystery Box Multipack - Birthday Party Favors for Boys & Girls, Ages 6+ - Goodie Bag Stuffers for Kids - 66814
Units sold4KB0G2T25FMG
$14.97·★4.8·91 revsLEGO Bluey Grannies with Bingo and Bluey 11216 | Birthday Gifts for Girls & Boys, Ages 4+, Building Toy for Kids, 80 pieces, W/ 2 Bluey Figures & Playset
Units sold3K
Minions
2 ASINs in Top 10
11.1%
Units
3K
Revenue
$61K
Avg. price
$17.74
B0FM4LR897
$25.49·★3.6·68 revsMinions Illumination's Minions & Monsters Fart Blaster Pro | 8 Stink Settings, Toy blaster shoots stinky fart rings up to 6 ft (1.8 m) away, includes 2 different scented fart formulas
Units sold2KB0FM4NN8ZG
$9.99·★4.5·68 revsIllumination's Minions & Monsters Mini Fart Blaster Prank Toys | 8 silly fart machine sounds packed with prank fun for family and friends, kids won't want to stop until they hear all of them
Units sold1K
Trending Minions And Monsters Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FM4LR897 booked 2K units at $25.49, with ▲ 566.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FM4LR897
Minions Illumination's Minions & Monsters Fart Blaster Pro | 8 Stink Settings, Toy blaster shoots stinky fart rings up to 6 ft (1.8 m) away, includes 2 different scented fart formulas
Price
$25.49
Rating
3.6
Reviews
68
Latest month sales
B0D683BYQX
Poke Monster Bath Bomb for Kids with Surprise Toys Inside, 1 Pack | Large Bubble Bath Bombs for Boys & Girls - Skin-Safe, Made in USA, Birthday Gift for Kids by Two Sisters
Price
$8.99
Rating
4.4
Reviews
6.9K
Latest month sales
B0FM4NN8ZG
Illumination's Minions & Monsters Mini Fart Blaster Prank Toys | 8 silly fart machine sounds packed with prank fun for family and friends, kids won't want to stop until they hear all of them
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.5
Reviews
68
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this minions and monsters toys report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card