Minion Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Minion Toys sales on Amazon US totaled 43,500 units in July 2026 (▲ 30.2% vs. the prior month), generating an estimated $915,477 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.5% of unit volume and 65.1% of revenue, while a typical listing is priced at $18.33. The keyword itself pulled 18,457 Amazon queries over the same period (▼ 14.0% MoM).
Zooming out to the 12-month window ending July 2026, the minion toys Top 50 moved 452,600 units and $8,846,033 in cumulative sales — an average of 37,717 units and $737,169 per month. Monthly throughput topped out at 85,700 units in October 2025 and dipped to 13,050 in May 2026, leaving the latest reading 79.0% higher than August 2025.
Minion Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
43.5K
▲ 30.2% MoM
Monthly Revenue 2026/07
$915.5K
▲ 18.8% MoM
Top 10 Market Share 2026/07
57.5%
Minion Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold minion toys listing on Amazon US in July 2026 is ASIN B0BGN1YDJH (Brand: Kikidex), which sold 8,000 units at $23.59 apiece — equal to 18.4% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $595,690 in July 2026 — 57.5% of unit volume and 65.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Minion Toys' on Amazon
July 2026
Is 57.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BGN1YDJH
Kikidex Magnetic Drawing Board, Toddler Girl Toys for 1-3 Year Old, Doodle Board Pad Learning and Educational Toys for 1 2 3 Year Old Baby Kids Birthday Gift (Light Blue)
8K
▲ 14.3%vs. prior month
$198.9K
latest month
12-month trend
B09PDPYC2T
Hunfur Interactive Dancing Talking Cactus Toy, Repeat What You Say | Singing Recording with LED Lights, Sensory Development & Motor Skill Building, Birthday Gift for Boy Girl
6K
▲ 100.0%vs. prior month
$112.9K
latest month
12-month trend
B07895VGKP
Play-Doh Buzz 'n Cut Fuzzy Pumper Barber Shop Set, Electric Buzzer, 5 Colors of 2-Ounce Cans, Preschool Toys, Girls & Boys, Ages 3+ (Amazon Exclusive)
2K
▼ 33.3%vs. prior month
$34.7K
latest month
12-month trend
B0FM4LR897
Minions Illumination's Minions & Monsters Fart Blaster Pro | 8 Stink Settings, Toy blaster shoots stinky fart rings up to 6 ft (1.8 m) away, includes 2 different scented fart formulas
2K
▲ 566.7%vs. prior month
$51K
latest month
12-month trend
B0FQCSXJXZ
LEGO Disney and Pixar Toy Story Alien with Pizza Planet Rocket Ride - Building Toy for Girls & Boys, Ages 9+ - Disney Gift Idea - Kids Bedroom Decor - 43307
2K
▼ 33.3%vs. prior month
$120K
latest month
12-month trend
B0D66SW6L8
Adult Halloween Costume Accessories Set,Yellow Beanie,Goggles,Suspenders
1K
▲ 66.7%vs. prior month
$14.5K
latest month
12-month trend
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Best Minion Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kikidex is the best-performing minion toys brand in July 2026, moving 8,000 units across 1 ASIN for 32.0% of Top 10 volume. Hunfur follows with 6,000 units (24.0%), ahead of Minions on 4,000 units (16.0%).
With 8 brands splitting the Top 10 and 72.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.20 to $23.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kikidex
1 ASIN in Top 10
32.0%
Units
8K
Revenue
$198.9K
Avg. price
$23.59
B0BGN1YDJH
$23.59·★4.5·11.5K revsKikidex Magnetic Drawing Board, Toddler Girl Toys for 1-3 Year Old, Doodle Board Pad Learning and Educational Toys for 1 2 3 Year Old Baby Kids Birthday Gift (Light Blue)
Units sold8K
Hunfur
1 ASIN in Top 10
24.0%
Units
6K
Revenue
$112.9K
Avg. price
$19.99
B09PDPYC2T
$19.99·★4.4·3.3K revsHunfur Interactive Dancing Talking Cactus Toy, Repeat What You Say | Singing Recording with LED Lights, Sensory Development & Motor Skill Building, Birthday Gift for Boy Girl
Units sold6K
Minions
3 ASINs in Top 10
16.0%
Units
4K
Revenue
$73K
Avg. price
$16.20
B0FM4LR897
$25.49·★3.6·67 revsMinions Illumination's Minions & Monsters Fart Blaster Pro | 8 Stink Settings, Toy blaster shoots stinky fart rings up to 6 ft (1.8 m) away, includes 2 different scented fart formulas
Units sold2KB0FM4NN8ZG
$9.99·★4.5·68 revsIllumination's Minions & Monsters Mini Fart Blaster Prank Toys | 8 silly fart machine sounds packed with prank fun for family and friends, kids won't want to stop until they hear all of them
Units sold1KB0FNP9DBMM
$13.11·★4.9·39 revsIllumination Minions & Monsters Ed Squooshy Plush Toy | Soft Squishy Stuffed Animal, 7-Inch, Sensory Fidget Toy with Bean Fill, Kids Gift, Ages 3+
Units sold1K
Trending Minion Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FM4LR897 booked 2K units at $25.49, with ▲ 566.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FM4LR897
Minions Illumination's Minions & Monsters Fart Blaster Pro | 8 Stink Settings, Toy blaster shoots stinky fart rings up to 6 ft (1.8 m) away, includes 2 different scented fart formulas
Price
$25.49
Rating
3.6
Reviews
67
Latest month sales
B0D66SW6L8
Adult Halloween Costume Accessories Set,Yellow Beanie,Goggles,Suspenders
Price
$14.59
Rating
4.6
Reviews
623
Latest month sales
B0FM4NN8ZG
Illumination's Minions & Monsters Mini Fart Blaster Prank Toys | 8 silly fart machine sounds packed with prank fun for family and friends, kids won't want to stop until they hear all of them
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.5
Reviews
68
Latest month sales
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