Minion Shirt Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Minion Shirt sales on Amazon US totaled 12,900 units in July 2026 (▲ 2.8% vs. the prior month), generating an estimated $192,882 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.5% of unit volume and 62.8% of revenue, while a typical listing is priced at $17.36. The keyword itself pulled 23,444 Amazon queries over the same period (▼ 63.4% MoM).
Zooming out to the 12-month window ending July 2026, the minion shirt Top 50 moved 118,550 units and $1,632,203 in cumulative sales — an average of 9,879 units and $136,017 per month. Monthly throughput topped out at 39,550 units in October 2025 and dipped to 2,550 in January 2026, leaving the latest reading 160.6% higher than August 2025.
Minion Shirt Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
12.9K
▲ 2.8% MoM
Monthly Revenue 2026/07
$192.9K
▲ 11.8% MoM
Top 10 Market Share 2026/07
70.5%
Minion Shirt Market Share & Sales Concentration on Amazon US — July 2026
The most-sold minion shirt listing on Amazon US in July 2026 is ASIN B0BVFTRX6F (Brand: Trendy Queen), which sold 4,000 units at $9.99 apiece — equal to 31.0% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 9,100 units and $121,218 in July 2026 — 70.5% of unit volume and 62.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Minion Shirt' on Amazon
July 2026
Is 70.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BVFTRX6F
Trendy Queen Womens Short Sleeve T Shirt Basic Summer Top
4K
▼ 20.0%vs. prior month
$37.5K
latest month
12-month trend
B07LGXDLJH
Despicable Me Minions Dave Side Smile Graphic T-Shirt T-Shirt
1K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0D7HHNBP6
CONGRU 4 Pcs Halloween Costume for Adults,Yellow Hat/Goggle/Glove/Suspender
900
▼ 10.0%vs. prior month
$10.6K
latest month
12-month trend
B0GG9X1SFS
HEYFIZZ 4 Pcs Adult Halloween Costume Accessories, Group Costume Men Women
800
▲ 100.0%vs. prior month
$9.6K
latest month
12-month trend
B0FBV3PMBR
YEOREO Ease Women Fitted Workout Tops
600
▲ 0.0%vs. prior month
$11.5K
latest month
12-month trend
B00CXMG3HM
Sun-Staches Minions Goggles, Official Despicable Me Costume Glasses | Official Minions Kevin, Stuart or Bob Goggles | Halloween Costume Ready for Group | One Size Fits Most Adults and Big Kids
400
▲ 33.3%vs. prior month
$5.9K
latest month
12-month trend
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Best Minion Shirt Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Trendy Queen is the best-performing minion shirt brand in July 2026, moving 4,000 units across 1 ASIN for 44.0% of Top 10 volume. Despicable Me follows with 2,100 units (23.1%), ahead of CONGRU on 900 units (9.9%).
With 7 brands splitting the Top 10 and 76.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $17.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Trendy Queen
1 ASIN in Top 10
44.0%
Units
4K
Revenue
$37.5K
Avg. price
$9.99
B0BVFTRX6F
$9.99·★4.4·6.7K revsTrendy Queen Womens Short Sleeve T Shirt Basic Summer Top
Units sold4K
Despicable Me
4 ASINs in Top 10
23.1%
Units
2.1K
Revenue
$41.8K
Avg. price
$17.99
B07LGXDLJH
$17.99·★4.5·397 revsDespicable Me Minions Dave Side Smile Graphic T-Shirt T-Shirt
Units sold1KB07FCT8HH1
$17.99·★4.7·914 revsDespicable Me Minions Kevin Trouble Maker Graphic Tees T Shirts for Men and Women
Units sold400B07FCV1ZY1
$17.99·★4.7·452 revsDespicable Me Minions Bob One in A Minion Graphic T-Shirt T-Shirt
Units sold400B07LGWK7KY
$17.99·★4.4·198 revsDespicable Me Minions Stuart Frown Face Graphic Tees T Shirts for Men and Women
Units sold300
CONGRU
1 ASIN in Top 10
9.9%
Units
900
Revenue
$10.6K
Avg. price
$11.69
B0D7HHNBP6
$11.69·★4.6·1.1K revsCONGRU 4 Pcs Halloween Costume for Adults,Yellow Hat/Goggle/Glove/Suspender
Units sold900
Trending Minion Shirt Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07LGWK7KY booked 300 units at $17.99, with ▲ 50.0% MoM change. On the growth side, B0GG9X1SFS leads positive momentum with ▲ 100.0% MoM growth on 800 units, with B07FDGRJ12 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07LGWK7KY
Despicable Me Minions Stuart Frown Face Graphic Tees T Shirts for Men and Women
Price
$17.99
Rating
4.4
Reviews
198
Latest month sales
B0GG9X1SFS
HEYFIZZ 4 Pcs Adult Halloween Costume Accessories, Group Costume Men Women
Price
$11.39
Rating
4.3
Reviews
24
Latest month sales
B07FDGRJ12
Despicable Me Minions Stuart One in A Minion Graphic Tees T-Shirt
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.7
Reviews
477
Latest month sales
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