Mini M&ms Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mini M&ms sales on Amazon US totaled 138,100 units in July 2026 (▼ 17.8% vs. the prior month), generating an estimated $1,838,141 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.0% of unit volume and 37.1% of revenue, while a typical listing is priced at $14.31. The keyword itself pulled 20,117 Amazon queries over the same period (▲ 11.0% MoM).
Zooming out to the 12-month window ending July 2026, the mini m&ms Top 50 moved 1,609,150 units and $22,047,828 in cumulative sales — an average of 134,096 units and $1,837,319 per month. Monthly throughput topped out at 168,000 units in June 2026 and dipped to 83,300 in August 2025, leaving the latest reading 65.8% higher than August 2025.
Mini M&ms Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
138.1K
▼ 17.8% MoM
Monthly Revenue 2026/07
$1.8M
▼ 19.4% MoM
Top 10 Market Share 2026/07
50.0%
Mini M&ms Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mini m&ms listing on Amazon US in July 2026 is ASIN B07W5B3Z7Q (Brand: M&M's), which sold 10,000 units at $12.99 apiece — equal to 7.2% of every unit tracked in this report.
The Top 10 ASINs account for 69,000 units and $681,710 in July 2026 — 50.0% of unit volume and 37.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mini M&ms' on Amazon
July 2026
Is 50.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07W5B3Z7Q
M&M'S Peanut Milk Chocolate Candy Bulk Pack, Party Size, 38 oz Bag | Roasted Peanuts with Real Milk Chocolate and a Colorful Candy Shell, Resealable Bag for Parties, Baking, Gifting and Events
10K
▼ 50.0%vs. prior month
$129.1K
latest month
12-month trend
B07W5B43Z7
M&M'S Peanut Butter Milk Chocolate Candy, Party Size Bulk Bag, 34 oz | Creamy Peanut Butter and Real Milk Chocolate with a Colorful Candy Shell, Resealable Bag for Parties, Baking and Gifting
10K
▲ 0.0%vs. prior month
$126.1K
latest month
12-month trend
B0BX63BQX1
M&M's MINIS Milk Chocolate Candy Assortment, Family Size, 16.9 oz Resealable Bulk Chocolate Candy Bag
9K
▼ 10.0%vs. prior month
$82.3K
latest month
12-month trend
B0FTZPSXLS
HERSHEY'S Miniatures Assorted Chocolate Candy Variety Pack, 30 oz | Assorted Milk Chocolate, Special Dark Chocolate, Krackel and Mr. Goodbar Miniatures, Individually Wrapped for Sharing, 30 oz
7K
▲ 16.7%vs. prior month
$103.9K
latest month
12-month trend
B084BLBNRM
UNREAL Dark Chocolate Caramel Peanut Nougat Bars (1 Bag), 70% Organic Ingredients, Fair Trade, Non-GMO, No Corn Syrup, Sugar Alcohols, Soy, 3.4oz
7K
▼ 22.2%vs. prior month
$39.4K
latest month
12-month trend
B07W5B43Z8
M&M'S Milk Chocolate Candy Bulk Pack, Party Size, 38 oz Bag | Real Milk Chocolate with a Colorful Candy Shell, Resealable Bag for Sharing, Parties or Events, Gifting and Baking
6K
▼ 40.0%vs. prior month
$76.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mini M&ms Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
M&M's is the best-performing mini m&ms brand in July 2026, moving 35,000 units across 4 ASINs for 50.7% of Top 10 volume. UNREAL follows with 11,000 units (15.9%), ahead of HERSHEY'S on 7,000 units (10.1%).
With 6 brands splitting the Top 10 and 76.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.44 to $14.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
M&M's
4 ASINs in Top 10
50.7%
Units
35K
Revenue
$413.9K
Avg. price
$12.11
B07W5B3Z7Q
$12.99·★4.7·17.4K revsM&M'S Peanut Milk Chocolate Candy Bulk Pack, Party Size, 38 oz Bag | Roasted Peanuts with Real Milk Chocolate and a Colorful Candy Shell, Resealable Bag for Parties, Baking, Gifting and Events
Units sold10KB07W5B43Z7
$12.99·★4.7·11.4K revsM&M'S Peanut Butter Milk Chocolate Candy, Party Size Bulk Bag, 34 oz | Creamy Peanut Butter and Real Milk Chocolate with a Colorful Candy Shell, Resealable Bag for Parties, Baking and Gifting
Units sold10KB0BX63BQX1
$9.48·★4.8·2.9K revsM&M's MINIS Milk Chocolate Candy Assortment, Family Size, 16.9 oz Resealable Bulk Chocolate Candy Bag
Units sold9KB07W5B43Z8
$12.99·★4.7·10.9K revsM&M'S Milk Chocolate Candy Bulk Pack, Party Size, 38 oz Bag | Real Milk Chocolate with a Colorful Candy Shell, Resealable Bag for Sharing, Parties or Events, Gifting and Baking
Units sold6K
UNREAL
2 ASINs in Top 10
15.9%
Units
11K
Revenue
$70.3K
Avg. price
$6.44
B084BLBNRM
$4.99·★4.5·2.4K revsUNREAL Dark Chocolate Caramel Peanut Nougat Bars (1 Bag), 70% Organic Ingredients, Fair Trade, Non-GMO, No Corn Syrup, Sugar Alcohols, Soy, 3.4oz
Units sold7KB078K6X494
$7.89·★4.6·1.2K revsMilk Chocolate Gems, 5 oz
Units sold4K
HERSHEY'S
1 ASIN in Top 10
10.1%
Units
7K
Revenue
$103.9K
Avg. price
$14.84
B0FTZPSXLS
$14.84·★4.7·25K revsHERSHEY'S Miniatures Assorted Chocolate Candy Variety Pack, 30 oz | Assorted Milk Chocolate, Special Dark Chocolate, Krackel and Mr. Goodbar Miniatures, Individually Wrapped for Sharing, 30 oz
Units sold7K
Trending Mini M&ms Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B012H9HGSU booked 5K units at $6.07, with ▲ 0.0% MoM change. On the growth side, B09RBG3NWB leads positive momentum with ▲ 1900.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B012H9HGSU
Justin's, Peanut Butter Cups Dark Chocolate Mini Organic, 4.7 Ounce
Price
$6.07
Rating
4.6
Reviews
3.9K
Latest month sales
B000WG8YSW
Reese's Milk Chocolate Snack Size Peanut Butter Cups, Candy Packs, 0.6 Ounce, 8 Count
Price
$2.65
Rating
4.8
Reviews
2.8K
Latest month sales
B09RBG3NWB
M&M's MINIS Milk Chocolate Candy Bulk Snacks, Sharing Bag, 9.4 Ounce | Resealable bulk candy bag of mini chocolate candy for snacking, ice cream toppings, dessert topping, baking, home, office
Unlock to view ASIN details and product titles
Price
$5.48
Rating
4.7
Reviews
387
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this mini m&ms report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card