Mini Desk Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mini Desk Fan sales on Amazon US totaled 425,800 units in July 2026 (▼ 5.6% vs. the prior month), generating an estimated $7,265,572 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.7% of unit volume and 54.7% of revenue, while a typical listing is priced at $18.21. The keyword itself pulled 16,422 Amazon queries over the same period (▼ 3.8% MoM).
Zooming out to the 12-month window ending July 2026, the mini desk fan Top 50 moved 2,480,550 units and $39,077,002 in cumulative sales — an average of 206,713 units and $3,256,417 per month. Monthly throughput topped out at 451,000 units in June 2026 and dipped to 85,100 in November 2025, leaving the latest reading 33.8% higher than August 2025.
Mini Desk Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
425.8K
▼ 5.6% MoM
Monthly Revenue 2026/07
$7.3M
▼ 1.5% MoM
Top 10 Market Share 2026/07
58.7%
Mini Desk Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mini desk fan listing on Amazon US in July 2026 is ASIN B001R1RXUG (Brand: Honeywell), which sold 90,000 units at $18.79 apiece — equal to 21.1% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $3,975,500 in July 2026 — 58.7% of unit volume and 54.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mini Desk Fan' on Amazon
July 2026
![Aecooly Mighty Portable Fan, Powerful Handheld Fan, USB Rechargeable | [10H Max Cooling Time], Mini Personal Battery Powered, Pocket for Travel, Summer, Gifts for Women, Girls -Beige (ASIN B0FVLY9NGB), rank #5 by monthly sales volume for 'Mini Desk Fan' on Amazon](https://m.media-amazon.com/images/I/61qpA7Cm4+L._AC_UY512_.jpg)
Is 58.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001R1RXUG
Honeywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900
90K
▲ 12.5%vs. prior month
$1.5M
latest month
12-month trend
B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend
B0F43SPZCY
Portable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air, Battery Operated Travel Essentials, Beach Vacation, Gifts for Women, Men (Black)
20K
▼ 50.0%vs. prior month
$365K
latest month
12-month trend
B082MY2MX3
Amazon Basics Air Circulator Desk Fan for Bedroom, Home and Office, 90-Degree Tilt Head, 3 Speed Settings, Cooling, 35 Watts, Black, 11.1"W x 6.3"D x 10.9"H
20K
▲ 100.0%vs. prior month
$361.8K
latest month
12-month trend
B0FVLY9NGB
Aecooly Mighty Portable Fan, Powerful Handheld Fan, USB Rechargeable | [10H Max Cooling Time], Mini Personal Battery Powered, Pocket for Travel, Summer, Gifts for Women, Girls -Beige
20K
▲ 0.0%vs. prior month
$192K
latest month
12-month trend
B001R1Q2C6
Honeywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, White, HT-904
10K
▼ 66.7%vs. prior month
$166K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mini Desk Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Honeywell is the best-performing mini desk fan brand in July 2026, moving 100,000 units across 2 ASINs for 40.0% of Top 10 volume. JISULIFE follows with 60,000 units (24.0%), ahead of Bearwind on 20,000 units (8.0%).
With 8 brands splitting the Top 10 and 72.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.99 to $19.39, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Honeywell
2 ASINs in Top 10
40.0%
Units
100K
Revenue
$1.6M
Avg. price
$19.39
B001R1RXUG
$18.79·★4.6·131K revsHoneywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900
Units sold90KB001R1Q2C6
$19.99·★4.6·29.6K revsHoneywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, White, HT-904
Units sold10K
JISULIFE
2 ASINs in Top 10
24.0%
Units
60K
Revenue
$878.8K
Avg. price
$19.16
B07QK9C9KT
$12.33·★4.6·78.6K revsJISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
Units sold50KB0CRDT715R
$25.99·★4.5·5.2K revsJISULIFE Portable Handheld Fan Life7: 3-in-1 Hand, Desk & Neck Fan-Black | 19.5H Max Cooling, 5-Speed, LED Display, 5000mAh Rechargeable,USB Foldable Fan for Travel/Concerts/Cruise/Sports Events/Gifts
Units sold10K
Bearwind
1 ASIN in Top 10
8.0%
Units
20K
Revenue
$365K
Avg. price
$18.99
B0F43SPZCY
$18.99·★4.6·3.9K revsPortable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air, Battery Operated Travel Essentials, Beach Vacation, Gifts for Women, Men (Black)
Units sold20K
Trending Mini Desk Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DP4F63BV booked 10K units at $26.64, with ▲ 0.0% MoM change. On the growth side, B0H2GJWMZ5 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B00YU1O15U close behind at ▲ 125.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DP4F63BV
Warmco D3 10000mAh Portable Travel Fan 7-inch, Up to 24H Runtime | Ultra-Slim, Quiet Operation, Battery Powered Fan with Digital Display for Sleeping, Camping, Office, Cruise Essentials
Price
$26.64
Rating
4.6
Reviews
3.6K
Latest month sales
B0H2GJWMZ5
Jancane Handheld Fan, Portable Fan, 4000mAh Rechargeable Personal Fan, 10H Battery, Strong Wind, Small & Powerful, Cute Design for Travel, Makeup, Girls Women Summer Travel Essential Gift
Price
$5.99
Rating
4.5
Reviews
379
Latest month sales
B00YU1O15U
Honeywell QuietSet Personal Table Fan, Oscillating Personal Desk Fan For Bedroom with Quiet Operation, 4 Levels of Power and Sound, Black, HTF210B
Unlock to view ASIN details and product titles
Price
$27.06
Rating
4.3
Reviews
24.2K
Latest month sales
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