Miley Cyrus Barbie Doll Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Miley Cyrus Barbie Doll sales on Amazon US totaled 31,950 units in July 2026 (▲ 32.3% vs. the prior month), generating an estimated $710,496 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.2% of unit volume and 43.1% of revenue, while a typical listing is priced at $27.45. The keyword itself pulled 3,369 Amazon queries over the same period (▼ 72.9% MoM).
Zooming out to the 12-month window ending July 2026, the miley cyrus barbie doll Top 50 moved 375,500 units and $8,442,913 in cumulative sales — an average of 31,292 units and $703,576 per month. Monthly throughput topped out at 84,050 units in November 2025 and dipped to 9,550 in May 2026, leaving the latest reading 43.9% higher than August 2025.
Miley Cyrus Barbie Doll Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31.9K
▲ 32.3% MoM
Monthly Revenue 2026/07
$710.5K
▲ 27.5% MoM
Top 10 Market Share 2026/07
53.2%
Miley Cyrus Barbie Doll Market Share & Sales Concentration on Amazon US — July 2026
The most-sold miley cyrus barbie doll listing on Amazon US in July 2026 is ASIN B0G27XTRWR (Brand: ZURU MY MINI), which sold 5,000 units at $12.99 apiece — equal to 15.6% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 17,000 units and $306,310 in July 2026 — 53.2% of unit volume and 43.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Miley Cyrus Barbie Doll' on Amazon
July 2026
Is 53.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0G27XTRWR
My Mini Pumpkin Patch Series 1 By ZURU | 1 of 6 limited-edition fall babies; ultra-realistic soft skin; cozy swaddle + themed accessory; collect all 6; ages 5+
5K
▲ 400.0%vs. prior month
$65K
latest month
12-month trend
B0G282STVM
My Mini Pet Series 1 By ZURU | Detailed mini pet — puppy, kitten, hedgehog & more; habitat + accessories; 10+ sets to collect; play, display & gift
2K
▲ 0.0%vs. prior month
$26K
latest month
12-month trend
B0FDH2DSJD
Barbie Careers Doctor Fashion Doll Wearing Removable Look with White Coat, Dress & Shoes, Plus Stethoscope Accessory
2K
▲ 100.0%vs. prior month
$21.9K
latest month
12-month trend
B0FJJH1HMH
My Mini Baby Disney 2 Pack by ZURU – Collectible Disney Baby Doll Mystery Capsule with Accessories, Realistic Miniature Toy for Girls Ages 3+
2K
▼ 66.7%vs. prior month
$49.3K
latest month
12-month trend
B0G43Y53TK
Barbie Fashionistas Style Doll #249 with Blonde Hair, Wearing Pink Paisley Skirt, Pink Paisley Shirt, White Platform Sandals
1K
▲ 66.7%vs. prior month
$11.9K
latest month
12-month trend
B0FGFM22K3
Barbie Fashionistas Doll #246 with Black Hair, Leopard Themed Outfit | Wearing Pink Leopard Print Strapless Dress with Accessories like Tie Necklace and Boots
1K
▲ 1900.0%vs. prior month
$11K
latest month
12-month trend
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Best Miley Cyrus Barbie Doll Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ZURU MY MINI is the best-performing miley cyrus barbie doll brand in July 2026, moving 9,000 units across 3 ASINs for 52.9% of Top 10 volume. Barbie follows with 6,000 units (35.3%), ahead of Sky Dancers on 1,000 units (5.9%).
With 4 brands splitting the Top 10 and 94.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.60 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ZURU MY MINI
3 ASINs in Top 10
52.9%
Units
9K
Revenue
$140.3K
Avg. price
$16.98
B0G27XTRWR
$12.99·★4.6·149 revsMy Mini Pumpkin Patch Series 1 By ZURU | 1 of 6 limited-edition fall babies; ultra-realistic soft skin; cozy swaddle + themed accessory; collect all 6; ages 5+
Units sold5KB0G282STVM
$12.97·★4.1·6 revsMy Mini Pet Series 1 By ZURU | Detailed mini pet — puppy, kitten, hedgehog & more; habitat + accessories; 10+ sets to collect; play, display & gift
Units sold2KB0FJJH1HMH
$24.99·★4.7·712 revsMy Mini Baby Disney 2 Pack by ZURU – Collectible Disney Baby Doll Mystery Capsule with Accessories, Realistic Miniature Toy for Girls Ages 3+
Units sold2K
Barbie
5 ASINs in Top 10
35.3%
Units
6K
Revenue
$96.1K
Avg. price
$15.60
B0FDH2DSJD
$10.97·★4.8·404 revsBarbie Careers Doctor Fashion Doll Wearing Removable Look with White Coat, Dress & Shoes, Plus Stethoscope Accessory
Units sold2KB0G43Y53TK
$10.49·★4.7·177 revsBarbie Fashionistas Style Doll #249 with Blonde Hair, Wearing Pink Paisley Skirt, Pink Paisley Shirt, White Platform Sandals
Units sold1KB0FGFM22K3
$10.49·★4.7·384 revsBarbie Fashionistas Doll #246 with Black Hair, Leopard Themed Outfit | Wearing Pink Leopard Print Strapless Dress with Accessories like Tie Necklace and Boots
Units sold1KB0CB6JMKG5
$17.82·★4.8·2.2K revsBarbie Unicorn Doll with Pink Fantasy Hair, Colorful Outfit & Unicorn-Themed Accessories
Units sold1KB0CMGFL1YB
$28.24·★4.5·2K revsBarbie Dance and Flutter Doll with 2-in-1 Transformation from Dancer to Butterfly with Opening Wings, Purple Hair, Headpiece & Removable Tutu | Transforms from dancer to butterfly with opening wings, purple hair, floral headpiece & removable tutu.
Units sold1K
Sky Dancers
1 ASIN in Top 10
5.9%
Units
1K
Revenue
$30K
Avg. price
$29.99
B07F5RQZ6P
$29.99·★4.3·803 revsSky Dancers Flying Doll, Pull-String Toy, No Batteries, Fuchsia Fantasy | Really flies; Pull-string powered; No batteries; Indoor/outdoor play; Screen-free fun; Ages 6+
Units sold1K
Trending Miley Cyrus Barbie Doll Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FGFM22K3 booked 1K units at $10.49, with ▲ 1900.0% MoM change. On the growth side, B0G27XTRWR leads positive momentum with ▲ 400.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FGFM22K3
Barbie Fashionistas Doll #246 with Black Hair, Leopard Themed Outfit | Wearing Pink Leopard Print Strapless Dress with Accessories like Tie Necklace and Boots
Price
$10.49
Rating
4.7
Reviews
384
Latest month sales
B0CB6JMKG5
Barbie Unicorn Doll with Pink Fantasy Hair, Colorful Outfit & Unicorn-Themed Accessories
Price
$17.82
Rating
4.8
Reviews
2.2K
Latest month sales
B0G27XTRWR
My Mini Pumpkin Patch Series 1 By ZURU | 1 of 6 limited-edition fall babies; ultra-realistic soft skin; cozy swaddle + themed accessory; collect all 6; ages 5+
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.6
Reviews
149
Latest month sales
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