Mike Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mike sales on Amazon US totaled 39,600 units in July 2026 (▲ 13.5% vs. the prior month), generating an estimated $617,437 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.3% of unit volume and 75.9% of revenue, while a typical listing is priced at $16.41. The keyword itself pulled 21,109 Amazon queries over the same period (▼ 2.7% MoM).
Zooming out to the 12-month window ending July 2026, the mike Top 50 moved 473,450 units and $7,314,883 in cumulative sales — an average of 39,454 units and $609,574 per month. Monthly throughput topped out at 86,900 units in December 2025 and dipped to 23,700 in May 2026, leaving the latest reading 22.4% higher than August 2025.
Mike Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
39.6K
▲ 13.5% MoM
Monthly Revenue 2026/07
$617.4K
▲ 28.8% MoM
Top 10 Market Share 2026/07
78.3%
Mike Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mike listing on Amazon US in July 2026 is ASIN B085B1YZ8Q (Brand: Mike's Hot Honey), which sold 10,000 units at $7.94 apiece — equal to 25.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 31,000 units and $468,420 in July 2026 — 78.3% of unit volume and 75.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mike' on Amazon
July 2026
Is 78.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B085B1YZ8Q
Mike's Hot Honey, America's #1 Brand of Hot Honey, Spicy Honey Infused with Chili Peppers, Certified Kosher, Gluten-Free, Paleo-Friendly, Sweet Heat, Perfect for Hot Sauce Lovers (10oz Bottle, 1 Pack)
10K
▲ 0.0%vs. prior month
$90.2K
latest month
12-month trend
B0CCV74CL7
TONOR Gaming Microphone Set with Boom Arm, Vocal Condenser Microphone for Content Creators, USB Mic for PC with Stand, RGB, Tap Mute, Gain Control, Gaming Equipemnt, Twitch, Streaming, TC310+
6K
▲ 100.0%vs. prior month
$171.8K
latest month
12-month trend
B0064KOOAW
Mike and Ike original flavors - 5 lb bag (basic)
3K
▲ 0.0%vs. prior month
$69K
latest month
12-month trend
B011LWRBES
Mike’s Hot Honey, 12 oz Squeeze Bottle (1 Pack), Honey with a Kick, Sweetness & Heat, 100% Pure Honey, Shelf-Stable, Gluten-Free & Paleo
3K
▲ 50.0%vs. prior month
$30.4K
latest month
12-month trend
B0D4XQ4FNV
Mike and Ike Chewy Mega Mix Candy 4.25 oz
3K
▲ 0.0%vs. prior month
$4.1K
latest month
12-month trend
B099PGQBLV
Mike and Ike, Mega Mix Sour, 28.8 Ounce
2K
▲ 100.0%vs. prior month
$26.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mike Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mike's Hot Honey is the best-performing mike brand in July 2026, moving 14,000 units across 3 ASINs for 45.2% of Top 10 volume. TONOR follows with 6,000 units (19.4%), ahead of MIKE AND IKE. on 5,000 units (16.1%).
With 7 brands splitting the Top 10 and 80.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.43 to $26.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mike's Hot Honey
3 ASINs in Top 10
45.2%
Units
14K
Revenue
$135.5K
Avg. price
$10.47
B085B1YZ8Q
$7.94·★4.7·39.7K revsMike's Hot Honey, America's #1 Brand of Hot Honey, Spicy Honey Infused with Chili Peppers, Certified Kosher, Gluten-Free, Paleo-Friendly, Sweet Heat, Perfect for Hot Sauce Lovers (10oz Bottle, 1 Pack)
Units sold10KB011LWRBES
$9.99·★4.6·14.1K revsMike’s Hot Honey, 12 oz Squeeze Bottle (1 Pack), Honey with a Kick, Sweetness & Heat, 100% Pure Honey, Shelf-Stable, Gluten-Free & Paleo
Units sold3KB073SHJ587
$13.48·★4.6·5.1K revsMike's Hot Honey, America's #1 Brand of Hot Honey, Spicy Honey Infused with Chili Peppers, Gluten-Free, Paleo-Friendly, Sweet Heat, Perfect for Hot Sauce Lovers (24oz Chef’s Bottle, 1 Pack)
Units sold1K
TONOR
1 ASIN in Top 10
19.4%
Units
6K
Revenue
$171.8K
Avg. price
$26.99
B0CCV74CL7
$26.99·★4.5·2.3K revsTONOR Gaming Microphone Set with Boom Arm, Vocal Condenser Microphone for Content Creators, USB Mic for PC with Stand, RGB, Tap Mute, Gain Control, Gaming Equipemnt, Twitch, Streaming, TC310+
Units sold6K
MIKE AND IKE.
2 ASINs in Top 10
16.1%
Units
5K
Revenue
$31.1K
Avg. price
$7.43
B0D4XQ4FNV
$1.40·★4.6·326 revsMike and Ike Chewy Mega Mix Candy 4.25 oz
Units sold3KB099PGQBLV
$13.46·★4.7·1.6K revsMike and Ike, Mega Mix Sour, 28.8 Ounce
Units sold2K
Trending Mike Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B073SHJ587 booked 1K units at $13.48, with ▲ 400.0% MoM change. On the growth side, B088XP3WHX leads positive momentum with ▲ 500.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B073SHJ587
Mike's Hot Honey, America's #1 Brand of Hot Honey, Spicy Honey Infused with Chili Peppers, Gluten-Free, Paleo-Friendly, Sweet Heat, Perfect for Hot Sauce Lovers (24oz Chef’s Bottle, 1 Pack)
Price
$13.48
Rating
4.6
Reviews
5.1K
Latest month sales
B0BVYZQCCH
Marengo Handheld Wired Microphone, Cardioid Dynamic Vocal Mic with 13ft Cable and ON/Off Switch, Ideally Suited for Speakers, Karaoke Singing Machine, Amp, Mixer
Price
$11.99
Rating
4.3
Reviews
1.9K
Latest month sales
B088XP3WHX
Mike's Hot Honey Original Hot Honey Infused With Chili Peppers, 10oz 2 Pack | America's #1 Brand of Hot Honey, Sweet heat, Certified Kosher, gluten-free, paleo-friendly, perfect for pizza, wings, & more.
Unlock to view ASIN details and product titles
Price
$15.88
Rating
4.7
Reviews
39.7K
Latest month sales
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