Microsoft Surface Laptop Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Microsoft Surface Laptop sales on Amazon US totaled 1,000 units in July 2026 (▼ 4.8% vs. the prior month), generating an estimated $800,142 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 85.0% of unit volume and 83.2% of revenue, while a typical listing is priced at $1189.07. The keyword itself pulled 33,717 Amazon queries over the same period (▲ 23.5% MoM).
Zooming out to the 12-month window ending July 2026, the microsoft surface laptop Top 50 moved 10,450 units and $9,115,959 in cumulative sales — an average of 871 units and $759,663 per month. Monthly throughput topped out at 1,600 units in November 2025 and dipped to 250 in May 2026, leaving the latest reading 20.0% lower than August 2025.
Microsoft Surface Laptop Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1K
▼ 4.8% MoM
Monthly Revenue 2026/07
$800.1K
▼ 19.4% MoM
Top 10 Market Share 2026/07
85.0%
Microsoft Surface Laptop Market Share & Sales Concentration on Amazon US — July 2026
The most-sold microsoft surface laptop listing on Amazon US in July 2026 is ASIN B0DPGPBW8S (Brand: Microsoft), which sold 300 units at $498.94 apiece — equal to 30.0% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 850 units and $666,013 in July 2026 — 85.0% of unit volume and 83.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Microsoft Surface Laptop' on Amazon
July 2026
Is 85.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0DPGPBW8S
Microsoft Surface Laptop 5 13.5" Touchscreen Notebook - 2256 x 1504 - Intel Core i7 12th Gen i7-1265U - Intel Evo Platform - 16 GB Total RAM - 512 GB SSD (Platinum) (Renewed)
300
▲ 500.0%vs. prior month
$147.6K
latest month
12-month trend
B0C8BHTXTW
Microsoft Surface Laptop 4 - i7-1185G7 16GB RAM, 512GB SSD, 13.5" High-Performance Touchscreen Windows 11, Lightweight with Sleek Design Platinum 5EI-00019 (Renewed)
100
▲ 100.0%vs. prior month
$40.1K
latest month
12-month trend
B0G4XJBNHY
Microsoft Surface Laptop Go 2 12.4" Laptop, Core i5, 256GB SSD, 16GB RAM | Touchscreen, Windows 11 PRO (Renewed)
100
▲ 0.0%vs. prior month
$28.7K
latest month
12-month trend
B0GW9K2GMH
Microsoft Surface Pro (2026), 13-inch 2-in-1 Laptop, Qualcomm Snapdragon X2 Elite Processor, Touchscreen OLED Display, 16GB RAM, 1TB SSD Storage, Windows 11 Copilot+ PC Built for AI, Black
50
vs. prior month
$96.7K
latest month
12-month trend
B0GWFMM48S
Microsoft Surface Laptop (2026), 13.8-inch Premium Performance Laptop, Snapdragon X2 Elite Processor, Touchscreen Display, 16GB RAM, 512GB SSD Storage, Windows 11 Copilot+ PC Built for AI, Platinum
50
vs. prior month
$78.4K
latest month
12-month trend
B0FPYVLWQT
Microsoft Surface Laptop 5 13.5” Touch-Screen – Intel Core i7-16GB - 256GB SSD Windows 11 PRO (Latest Model) - Matte Black (Renewed)
50
▼ 50.0%vs. prior month
$22.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Microsoft Surface Laptop Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GW9K2GMH booked 50 units at $1649.99.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GW9K2GMH
Microsoft Surface Pro (2026), 13-inch 2-in-1 Laptop, Qualcomm Snapdragon X2 Elite Processor, Touchscreen OLED Display, 16GB RAM, 1TB SSD Storage, Windows 11 Copilot+ PC Built for AI, Black
Price
$1649.99
Rating
4.7
Reviews
4
Latest month sales
B0GWFMM48S
Microsoft Surface Laptop (2026), 13.8-inch Premium Performance Laptop, Snapdragon X2 Elite Processor, Touchscreen Display, 16GB RAM, 512GB SSD Storage, Windows 11 Copilot+ PC Built for AI, Platinum
Price
$1349.99
Rating
4.0
Reviews
16
Latest month sales
B0GWFGCMHH
Microsoft Surface Laptop (2026), 13.8-inch Premium Performance Laptop, Snapdragon X2 Elite Processor, Touchscreen Display, 16GB RAM, 512GB SSD Storage, Windows 11 Copilot+ PC Built for AI, Black
Unlock to view ASIN details and product titles
Price
$1399.99
Rating
4.0
Reviews
16
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this microsoft surface laptop report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card