Michael Kors Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Michael Kors Bag sales on Amazon US totaled 3,350 units in July 2026 (▼ 53.1% vs. the prior month), generating an estimated $365,504 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.6% of unit volume and 74.7% of revenue, while a typical listing is priced at $123.95. The keyword itself pulled 21,263 Amazon queries over the same period (▼ 16.5% MoM).
Zooming out to the 12-month window ending July 2026, the michael kors bag Top 50 moved 46,550 units and $3,698,070 in cumulative sales — an average of 3,879 units and $308,172 per month. Monthly throughput topped out at 7,800 units in November 2025 and dipped to 1,550 in August 2025, leaving the latest reading 116.1% higher than August 2025.
Michael Kors Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
3.4K
▼ 53.1% MoM
Monthly Revenue 2026/07
$365.5K
▼ 33.2% MoM
Top 10 Market Share 2026/07
77.6%
Michael Kors Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold michael kors bag listing on Amazon US in July 2026 is ASIN B097DD3G8G (Brand: Michael Kors), which sold 1,000 units at $83.44 apiece — equal to 29.9% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 2,600 units and $273,081 in July 2026 — 77.6% of unit volume and 74.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Michael Kors Bag' on Amazon
July 2026
Is 77.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B097DD3G8G
Michael Kors Women's Jet Set Large Crossbody Bag
1K
▲ 100.0%vs. prior month
$82.8K
latest month
12-month trend
B0C1B3M22X
Montana West 3PCS Purses for Women Tote Bag and Wallet Set Shoulder Satchel Handbags
400
▲ 0.0%vs. prior month
$16.8K
latest month
12-month trend
B0FWKT53Z8
Coach Women's Natural Grain Leather Chelsea Shoulder Bag 30
300
▲ 50.0%vs. prior month
$97.5K
latest month
12-month trend
B08CGGYDHR
ALDO Women's Legoirii Tote Bag
200
vs. prior month
$9K
latest month
12-month trend
B09RK7BKB6
Nautica Women's High Seas Camera Crossbody
200
▼ 33.3%vs. prior month
$4K
latest month
12-month trend
B0CHKWFQ63
Calvin Klein Women's Millie Camera Bag Crossbody Handbag
100
▼ 50.0%vs. prior month
$7.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Michael Kors Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Michael Kors is the best-performing michael kors bag brand in July 2026, moving 1,100 units across 2 ASINs for 42.3% of Top 10 volume. Montana West follows with 400 units (15.4%), ahead of Coach on 400 units (15.4%).
With 7 brands splitting the Top 10 and 73.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $37.99 to $265.75, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Michael Kors
2 ASINs in Top 10
42.3%
Units
1.1K
Revenue
$95.6K
Avg. price
$106.47
B097DD3G8G
$83.44·★4.7·4K revsMichael Kors Women's Jet Set Large Crossbody Bag
Units sold1KB07YCNLCNL
$129.50·★4.7·361 revsMichael Kors Jet Set Charm Large Crossbody Bag
Units sold100
Montana West
1 ASIN in Top 10
15.4%
Units
400
Revenue
$16.8K
Avg. price
$37.99
B0C1B3M22X
$37.99·★4.6·8.4K revsMontana West 3PCS Purses for Women Tote Bag and Wallet Set Shoulder Satchel Handbags
Units sold400
Coach
2 ASINs in Top 10
15.4%
Units
400
Revenue
$123.3K
Avg. price
$265.75
B0FWKT53Z8
$325.00·★4.4·47 revsCoach Women's Natural Grain Leather Chelsea Shoulder Bag 30
Units sold300B0G2TD8Y52
$206.50·★4.5·181 revsCoach Women's Refined Calf Leather Jet Shoulder Bag
Units sold100
Trending Michael Kors Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B08CGGYDHR booked 200 units at $49.55.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08CGGYDHR
ALDO Women's Legoirii Tote Bag
Price
$49.55
Rating
4.6
Reviews
4K
Latest month sales
B0G2TD8Y52
Coach Women's Refined Calf Leather Jet Shoulder Bag
Price
$206.50
Rating
4.5
Reviews
181
Latest month sales
B07YCNLCNL
Michael Kors Jet Set Charm Large Crossbody Bag
Unlock to view ASIN details and product titles
Price
$129.50
Rating
4.7
Reviews
361
Latest month sales
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