Mezcla Bars Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mezcla Bars sales on Amazon US totaled 456,000 units in July 2026 (▼ 0.9% vs. the prior month), generating an estimated $6,661,320 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.9% of unit volume and 45.0% of revenue, while a typical listing is priced at $14.79. The keyword itself pulled 21,419 Amazon queries over the same period (▼ 1.9% MoM).
Zooming out to the 12-month window ending July 2026, the mezcla bars Top 50 moved 4,779,400 units and $71,129,674 in cumulative sales — an average of 398,283 units and $5,927,473 per month. Monthly throughput topped out at 460,300 units in June 2026 and dipped to 301,000 in December 2025, leaving the latest reading 17.1% higher than August 2025.
Mezcla Bars Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
456K
▼ 0.9% MoM
Monthly Revenue 2026/07
$6.7M
▼ 3.1% MoM
Top 10 Market Share 2026/07
43.9%
Mezcla Bars Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mezcla bars listing on Amazon US in July 2026 is ASIN B000CS9ZME (Brand: RICE KRISPIES TREATS), which sold 40,000 units at $11.23 apiece — equal to 8.8% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $2,999,000 in July 2026 — 43.9% of unit volume and 45.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mezcla Bars' on Amazon
July 2026
Is 43.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000CS9ZME
RICE KRISPIES TREATS Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 31.2oz Box (40 Bars)
40K
▼ 20.0%vs. prior month
$418.8K
latest month
12-month trend
B0178ENI4K
ALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
30K
▲ 0.0%vs. prior month
$635.7K
latest month
12-month trend
B007PE7ANY
KIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
30K
▲ 50.0%vs. prior month
$354.9K
latest month
12-month trend
B08ZVHH13J
ALOHA Organic Plant Based Protein Bars - Peanut Butter Cup Bar - 12 Bars, Vegan, Low Sugar, Gluten-Free, Low Carb, Non-GMO, No Stevia, No Erythritol
20K
▼ 33.3%vs. prior month
$463.4K
latest month
12-month trend
B006BHRU9U
Nature’s Bakery Whole Wheat Fig Bars, Blueberry, Real Fruit, Vegan, Non-GMO, Snack bar, Twin packs- 12 count
20K
▲ 100.0%vs. prior month
$168.4K
latest month
12-month trend
B096H8LPP2
Perfect Bar Mini Dark Chocolate Chip Peanut Butter Protein Bar, Organic, 8 count, .88 oz
20K
▲ 100.0%vs. prior month
$170.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mezcla Bars Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ALOHA is the best-performing mezcla bars brand in July 2026, moving 60,000 units across 3 ASINs for 30.0% of Top 10 volume. RICE KRISPIES TREATS follows with 40,000 units (20.0%), ahead of KIND on 30,000 units (15.0%).
With 8 brands splitting the Top 10 and 65.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.23 to $23.86, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ALOHA
3 ASINs in Top 10
30.0%
Units
60K
Revenue
$1.3M
Avg. price
$23.86
B0178ENI4K
$22.88·★4.5·8.6K revsALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
Units sold30KB08ZVHH13J
$23.95·★4.4·2.6K revsALOHA Organic Plant Based Protein Bars - Peanut Butter Cup Bar - 12 Bars, Vegan, Low Sugar, Gluten-Free, Low Carb, Non-GMO, No Stevia, No Erythritol
Units sold20KB07RZM418G
$24.75·★4.5·3.9K revsALOHA Organic Plant Based Protein Bars | Chocolate Chip Cookie Dough, 12 Ct | Only 5g of Sugar, High Fiber, Macro Friendly | GLP-1 & Keto Friendly, No Sugar Alcohols | Non-GMO, Vegan & Dairy Free
Units sold10K
RICE KRISPIES TREATS
1 ASIN in Top 10
20.0%
Units
40K
Revenue
$418.8K
Avg. price
$11.23
B000CS9ZME
$11.23·★4.8·80K revsRICE KRISPIES TREATS Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 31.2oz Box (40 Bars)
Units sold40K
KIND
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$354.9K
Avg. price
$13.18
B007PE7ANY
$13.18·★4.7·25.1K revsKIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
Units sold30K
Trending Mezcla Bars Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09PYB4MQS leads positive momentum with ▲ 3233.3% MoM growth on 10K units, with B006BHRU9U close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09PYB4MQS
BAREBELLS Protein Bars Variety Pack - 12 Count, 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars
Price
$32.49
Rating
4.5
Reviews
4.3K
Latest month sales
B006BHRU9U
Nature’s Bakery Whole Wheat Fig Bars, Blueberry, Real Fruit, Vegan, Non-GMO, Snack bar, Twin packs- 12 count
Price
$8.58
Rating
4.7
Reviews
13.9K
Latest month sales
B096H8LPP2
Perfect Bar Mini Dark Chocolate Chip Peanut Butter Protein Bar, Organic, 8 count, .88 oz
Unlock to view ASIN details and product titles
Price
$6.49
Rating
4.7
Reviews
548
Latest month sales
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