Mexico Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Mexico sales on Amazon US totaled 21,700 units in July 2026 (▼ 40.5% vs. the prior month), generating an estimated $376,250 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.0% of unit volume and 61.8% of revenue, while a typical listing is priced at $22.78. The keyword itself pulled 8,469 Amazon queries over the same period (▼ 94.2% MoM).

Zooming out to the 12-month window ending July 2026, the mexico Top 50 moved 202,300 units and $3,619,870 in cumulative sales — an average of 16,858 units and $301,656 per month. Monthly throughput topped out at 36,500 units in June 2026 and dipped to 11,050 in January 2026, leaving the latest reading 78.6% higher than August 2025.

202.3KTotal units sold · Last 12 months
$3.6MTotal revenue · Last 12 months
8.5K▼ 94.2% MoM
Monthly search volume
$22.78Avg. price · July 2026

Mexico Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales12.2K
Revenue$216.6K

2025/09

Sales17.9K
Revenue$262.7K

2025/10

Sales13.8K
Revenue$228.7K

2025/11

Sales13.8K
Revenue$236.6K

2025/12

Sales16K
Revenue$305.3K

2026/01

Sales11.1K
Revenue$215.7K

2026/02

Sales15.3K
Revenue$243K

2026/03

Sales15K
Revenue$258.9K

2026/04

Sales16.8K
Revenue$291.2K

2026/05

Sales12.2K
Revenue$206.4K

2026/06

Sales36.5K
Revenue$778.6K
21.7K

2026/07

Sales21.7K
Revenue$376.3K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

21.7K

▼ 40.5% MoM

Monthly Revenue 2026/07

$376.3K

▼ 51.7% MoM

Top 10 Market Share 2026/07

71.0%

See the Top 10 ASINs driving 71.0% of sales

Mexico Market Share & Sales Concentration on Amazon US — July 2026

The most-sold mexico listing on Amazon US in July 2026 is ASIN B09KX5QYBM (Brand: Molina), which sold 8,000 units at $10.86 apiece — equal to 36.9% of every unit tracked in this report and 8.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 15,400 units and $232,573 in July 2026 — 71.0% of unit volume and 61.8% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Mexico' on Amazon

July 2026
ASINSIGHT Logo
71.0% Volume Share 15.4K units sold
61.8% Revenue Share $232.6K estimated
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Top 5 Volume Share breakdown

B09KX5QYBM 36.9%
B00A02ZN64 4.6%
B0F8F7Q5XS 4.6%
B0F388NBHY 4.6%
B0012ZYZ5I 4.1%
Others 45.2%
#1
Vanilla Molina - Mexican Vanilla Blend with Pure Vanilla Extract - 2 Pack (16.6 Fl Oz Bottles) - 33.86 Fl Oz Total, Natural Flavoring for Baking, Drinks and Desserts

B09KX5QYBM

Vanilla Molina - Mexican Vanilla Blend with Pure Vanilla Extract - 2 Pack (16.6 Fl Oz Bottles) - 33.86 Fl Oz Total, Natural Flavoring for Baking, Drinks and Desserts

$10.86·★ 4.7·2.9K reviews
Monthly Sales

8K

▲ 14.3%

vs. prior month

Revenue

$86.6K

latest month

Monthly Trend

12-month trend

#2
New Mexico Piñon Coffee Naturally Flavored Coffee (Traditional Piñon Whole Bean, 2 pound) | 100% Brazilian Arabica Beans; Naturally Flavored Smooth & Nutty; Brews Drip, Pour-over, Cold Brew & French Press

B00A02ZN64

New Mexico Piñon Coffee Naturally Flavored Coffee (Traditional Piñon Whole Bean, 2 pound) | 100% Brazilian Arabica Beans; Naturally Flavored Smooth & Nutty; Brews Drip, Pour-over, Cold Brew & French Press

$29.01·★ 4.7·2.9K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$29.1K

latest month

Monthly Trend

12-month trend

#3
Mexican Candy Variety Pack (50 Count) Dulces Mexicanos, Mexican Snacks, with Vero Lollipops, Lucas Candy, Pulparindo Tamarindo, Mazapan, Spicy Dulce Mexico Assorted Mix, by Sabores de Mexico

B0F8F7Q5XS

Mexican Candy Variety Pack (50 Count) Dulces Mexicanos, Mexican Snacks, with Vero Lollipops, Lucas Candy, Pulparindo Tamarindo, Mazapan, Spicy Dulce Mexico Assorted Mix, by Sabores de Mexico

$14.99·★ 4.3·402 reviews
Monthly Sales

1K

▲ 11.1%

vs. prior month

Revenue

$15K

latest month

Monthly Trend

12-month trend

#4
adidas FIFA World Cup 26™ Trionda Soccer Ball

B0F388NBHY

adidas FIFA World Cup 26™ Trionda Soccer Ball

$25.00·★ 4.3·2.2K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$25K

latest month

Monthly Trend

12-month trend

#5
Code de Mexico Coke Glass Bottle, 12 fl oz, 24 Pack

B0012ZYZ5I

Code de Mexico Coke Glass Bottle, 12 fl oz, 24 Pack

$37.98·★ 4.8·3.9K reviews
Monthly Sales

900

▲ 0.0%

vs. prior month

Revenue

$37K

latest month

Monthly Trend

12-month trend

#6
6 Packs 108 Ft Fiesta Party Decorations Mexican Party Banners Papel Picado Banners Cinco De Mayo Decorations Dia De Los Muertos Decor Mexico Halloween Banner Birthday Party Decorations (6pack Banners) (6 Packs Banner)

B0CSKN29WN

6 Packs 108 Ft Fiesta Party Decorations Mexican Party Banners Papel Picado Banners Cinco De Mayo Decorations Dia De Los Muertos Decor Mexico Halloween Banner Birthday Party Decorations (6pack Banners) (6 Packs Banner)

$21.99·★ 4.8·315 reviews
Monthly Sales

900

▼ 10.0%

vs. prior month

Revenue

$19.8K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Mexico Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Molina is the best-performing mexico brand in July 2026, moving 8,000 units across 1 ASIN for 51.9% of Top 10 volume. New Mexico Piñon Coffee follows with 1,000 units (6.5%), ahead of Sabores De Mexico on 1,000 units (6.5%).

With 10 brands splitting the Top 10 and 64.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.86 to $29.01, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

51.9%
35.1%
Molina
New Mexico Piñon Coffee
Sabores De Mexico
Other brands
1

Molina

1 ASIN in Top 10

51.9%

Units

8K

Revenue

$86.6K

Avg. price

$10.86

  • Vanilla Molina - Mexican Vanilla Blend with Pure Vanilla Extract - 2 Pack (16.6 Fl Oz Bottles) - 33.86 Fl Oz Total, Natural Flavoring for Baking, Drinks and Desserts

    B09KX5QYBM

    $10.86·★4.7·2.9K revs

    Vanilla Molina - Mexican Vanilla Blend with Pure Vanilla Extract - 2 Pack (16.6 Fl Oz Bottles) - 33.86 Fl Oz Total, Natural Flavoring for Baking, Drinks and Desserts

    Units sold8K
2

New Mexico Piñon Coffee

1 ASIN in Top 10

6.5%

Units

1K

Revenue

$29.1K

Avg. price

$29.01

  • New Mexico Piñon Coffee Naturally Flavored Coffee (Traditional Piñon Whole Bean, 2 pound) | 100% Brazilian Arabica Beans; Naturally Flavored Smooth & Nutty; Brews Drip, Pour-over, Cold Brew & French Press

    B00A02ZN64

    $29.01·★4.7·2.9K revs

    New Mexico Piñon Coffee Naturally Flavored Coffee (Traditional Piñon Whole Bean, 2 pound) | 100% Brazilian Arabica Beans; Naturally Flavored Smooth & Nutty; Brews Drip, Pour-over, Cold Brew & French Press

    Units sold1K
3

Sabores De Mexico

1 ASIN in Top 10

6.5%

Units

1K

Revenue

$15K

Avg. price

$14.99

  • Mexican Candy Variety Pack (50 Count) Dulces Mexicanos, Mexican Snacks, with Vero Lollipops, Lucas Candy, Pulparindo Tamarindo, Mazapan, Spicy Dulce Mexico Assorted Mix, by Sabores de Mexico

    B0F8F7Q5XS

    $14.99·★4.3·402 revs

    Mexican Candy Variety Pack (50 Count) Dulces Mexicanos, Mexican Snacks, with Vero Lollipops, Lucas Candy, Pulparindo Tamarindo, Mazapan, Spicy Dulce Mexico Assorted Mix, by Sabores de Mexico

    Units sold1K

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