Metric Tape Measure Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Metric Tape Measure sales on Amazon US totaled 136,800 units in July 2026 (▼ 8.2% vs. the prior month), generating an estimated $1,649,188 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.3% of unit volume and 45.1% of revenue, while a typical listing is priced at $17.81. The keyword itself pulled 17,467 Amazon queries over the same period (▲ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the metric tape measure Top 50 moved 1,574,100 units and $19,874,003 in cumulative sales — an average of 131,175 units and $1,656,167 per month. Monthly throughput topped out at 149,100 units in June 2026 and dipped to 80,300 in May 2026, leaving the latest reading 9.1% higher than August 2025.
Metric Tape Measure Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
136.8K
▼ 8.2% MoM
Monthly Revenue 2026/07
$1.6M
▼ 18.2% MoM
Top 10 Market Share 2026/07
64.3%
Metric Tape Measure Market Share & Sales Concentration on Amazon US — July 2026
The most-sold metric tape measure listing on Amazon US in July 2026 is ASIN B07WG5B464 (Brand: iBayam), which sold 20,000 units at $3.99 apiece — equal to 14.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 88,000 units and $743,650 in July 2026 — 64.3% of unit volume and 45.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Metric Tape Measure' on Amazon
July 2026
Is 64.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07WG5B464
iBayam iBayam 2 Pack Tape Measure Measuring Tape for Body Fabric Sewing 60"/150cm | Soft Pink & Retractable Black Double Scales Ruler, Vinyl Measuring Tape for Tailor Home Craft Body Weight Loss Cloth Knitting
20K
▲ 0.0%vs. prior month
$79.8K
latest month
12-month trend
B07MT89MCW
GDMINLO Soft Tape Measure Double Scale Body Sewing Flexible Tailor Craft Vinyl Ruler for Weight Loss Medical Body Measurement, Has Centimetre Scale on Reverse Side 60-inch（White）
10K
▼ 50.0%vs. prior month
$36.9K
latest month
12-month trend
B07QG3ZXQC
CRAFTSMAN 25-Ft Tape Measure with Fraction Markings, Retractable, Self-Locking Blade (CMHT37225)
10K
▲ 0.0%vs. prior month
$135K
latest month
12-month trend
B00DEGIVVW
Perfect Measuring Tape - The Original Body Tape Measure, White, 80 Inch | Automatic Telescopic Tape Measure, Retractable Measuring Tape for Body, Waist, Hip, Bust, Arms and More
9K
▲ 0.0%vs. prior month
$80.9K
latest month
12-month trend
B09K4G8NX6
Mr. Pen- Retractable Tape Measure 25 ft, Yellow, Easy Read | Steel Retractable Measuring Tape with Fractions, Ideal for Construction & DIY Projects
9K
▲ 800.0%vs. prior month
$65.1K
latest month
12-month trend
B07TFXTQ57
Amazon Basics Self-Locking Tape Measure with Belt Clip, 33 feet (10 m), Inch/Metric Scale, MID Accuracy, Black, Yellow
9K
▲ 125.0%vs. prior month
$77.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Metric Tape Measure Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
iBayam is the best-performing metric tape measure brand in July 2026, moving 20,000 units across 1 ASIN for 22.7% of Top 10 volume. CRAFTSMAN follows with 15,000 units (17.0%), ahead of GDMINLO on 10,000 units (11.4%).
Volume is spread across 9 brands, with the top three holding 51.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.69 to $8.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
iBayam
1 ASIN in Top 10
22.7%
Units
20K
Revenue
$79.8K
Avg. price
$3.99
B07WG5B464
$3.99·★4.8·52.7K revsiBayam iBayam 2 Pack Tape Measure Measuring Tape for Body Fabric Sewing 60"/150cm | Soft Pink & Retractable Black Double Scales Ruler, Vinyl Measuring Tape for Tailor Home Craft Body Weight Loss Cloth Knitting
Units sold20K
CRAFTSMAN
2 ASINs in Top 10
17.0%
Units
15K
Revenue
$154.3K
Avg. price
$8.45
B07QG3ZXQC
$13.11·★4.7·16.3K revsCRAFTSMAN 25-Ft Tape Measure with Fraction Markings, Retractable, Self-Locking Blade (CMHT37225)
Units sold10KB0BM5XZFWM
$3.79·★4.7·2K revsCRAFTSMAN Keychain Tape Measure, 6 FT (CMHT37106G)
Units sold5K
GDMINLO
1 ASIN in Top 10
11.4%
Units
10K
Revenue
$36.9K
Avg. price
$3.69
B07MT89MCW
$3.69·★4.8·67.2K revsGDMINLO Soft Tape Measure Double Scale Body Sewing Flexible Tailor Craft Vinyl Ruler for Weight Loss Medical Body Measurement, Has Centimetre Scale on Reverse Side 60-inch（White）
Units sold10K
Trending Metric Tape Measure Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B09K4G8NX6 booked 9K units at $6.98, with ▲ 800.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09K4G8NX6
Mr. Pen- Retractable Tape Measure 25 ft, Yellow, Easy Read | Steel Retractable Measuring Tape with Fractions, Ideal for Construction & DIY Projects
Price
$6.98
Rating
4.7
Reviews
3.5K
Latest month sales
B07TFXTQ57
Amazon Basics Self-Locking Tape Measure with Belt Clip, 33 feet (10 m), Inch/Metric Scale, MID Accuracy, Black, Yellow
Price
$8.39
Rating
4.6
Reviews
10.2K
Latest month sales
B0F8Z8LTQ2
Measuring Tape for Body Measurements, Soft Tape Measure Double Scale, Has 150 Centimetre Scale on Reverse and Front 60 Inch
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.5
Reviews
245
Latest month sales
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