Mens Swimsuit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mens Swimsuit sales on Amazon US totaled 45,250 units in July 2026 (▼ 11.4% vs. the prior month), generating an estimated $989,914 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.2% of unit volume and 41.4% of revenue, while a typical listing is priced at $21.37. The keyword itself pulled 14,498 Amazon queries over the same period (▼ 48.5% MoM).
Zooming out to the 12-month window ending July 2026, the mens swimsuit Top 50 moved 235,750 units and $5,364,766 in cumulative sales — an average of 19,646 units and $447,064 per month. Monthly throughput topped out at 51,100 units in June 2026 and dipped to 8,450 in October 2025, leaving the latest reading 119.7% higher than August 2025.
Mens Swimsuit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
45.3K
▼ 11.4% MoM
Monthly Revenue 2026/07
$989.9K
▼ 13.2% MoM
Top 10 Market Share 2026/07
44.2%
Mens Swimsuit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mens swimsuit listing on Amazon US in July 2026 is ASIN B09M6RJCRV (Brand: ELETOP), which sold 4,000 units at $17.99 apiece — equal to 8.8% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 20,000 units and $410,160 in July 2026 — 44.2% of unit volume and 41.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mens Swimsuit' on Amazon
July 2026
Is 44.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09M6RJCRV
ELETOP Men's Swim Trunks with Mesh Liner 9 Inch Beach Bathing Suit
4K
▲ 0.0%vs. prior month
$77.5K
latest month
12-month trend
B085C1RXD4
FT FENTENG Mens Swim Trunks Quick Dry Board Shorts with Mesh Liner, Breathable Big & Tall Beach Shorts Swimwear Bathing Suits
3K
▼ 25.0%vs. prior month
$59.9K
latest month
12-month trend
B07FZV1X6L
maamgic Mens Swim Trunks Quick Dry Swim Shorts with Mesh Lining Funny Swimwear Bathing Suits 7inch
2K
▲ 0.0%vs. prior month
$37.5K
latest month
12-month trend
B085C27GG1
FT FENTENG Mens Swim Trunks Quick Dry Board Shorts with Mesh Liner, Breathable Big & Tall Beach Shorts Swimwear Bathing Suits
2K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B0967LZ68Y
Srnede Mens Swimming Trunks Swim Trunks Quick Dry Swim Shorts with Mesh Lining Funny Swimwear Bathing Suits
2K
▼ 33.3%vs. prior month
$25.1K
latest month
12-month trend
B0BLNQ3C8Y
maamgic Mens Swim Trunks with Compression Liner 5 Inch Quick Dry for Beach
2K
▲ 0.0%vs. prior month
$54.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mens Swimsuit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
maamgic is the best-performing mens swimsuit brand in July 2026, moving 8,000 units across 5 ASINs for 40.0% of Top 10 volume. FT FENTENG follows with 5,000 units (25.0%), ahead of ELETOP on 4,000 units (20.0%).
With 5 brands splitting the Top 10 and 85.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.99 to $22.46, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
maamgic
5 ASINs in Top 10
40.0%
Units
8K
Revenue
$182K
Avg. price
$22.46
B07FZV1X6L
$17.99·★4.6·36.6K revsmaamgic Mens Swim Trunks Quick Dry Swim Shorts with Mesh Lining Funny Swimwear Bathing Suits 7inch
Units sold2KB0BLNQ3C8Y
$28.39·★4.6·5.3K revsmaamgic Mens Swim Trunks with Compression Liner 5 Inch Quick Dry for Beach
Units sold2KB07FZVKVMD
$17.99·★4.6·36.6K revsmaamgic Mens Swim Trunks Quick Dry Swim Shorts with Mesh Lining Funny Swimwear Bathing Suits 7inch
Units sold2KB0BLN6NFBY
$29.99·★4.6·4.8K revsmaamgic 2 in 1 Mens Swim Trunks 7 Inch Swim Shorts Swim Suits Board Shorts
Units sold1KB0861QWJ18
$17.93·★4.6·8.4K revsmaamgic Mens Swim Trunks 5 Inch with Mesh Liner Breathable for Beach
Units sold1K
FT FENTENG
2 ASINs in Top 10
25.0%
Units
5K
Revenue
$99.9K
Avg. price
$19.99
B085C1RXD4
$19.99·★4.5·6.7K revsFT FENTENG Mens Swim Trunks Quick Dry Board Shorts with Mesh Liner, Breathable Big & Tall Beach Shorts Swimwear Bathing Suits
Units sold3KB085C27GG1
$19.99·★4.5·6.7K revsFT FENTENG Mens Swim Trunks Quick Dry Board Shorts with Mesh Liner, Breathable Big & Tall Beach Shorts Swimwear Bathing Suits
Units sold2K
ELETOP
1 ASIN in Top 10
20.0%
Units
4K
Revenue
$77.5K
Avg. price
$17.99
B09M6RJCRV
$17.99·★4.6·4.5K revsELETOP Men's Swim Trunks with Mesh Liner 9 Inch Beach Bathing Suit
Units sold4K
Trending Mens Swimsuit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09QD21VKB booked 1K units at $19.99, with ▲ 0.0% MoM change. On the growth side, B0GL2114F4 leads positive momentum with ▲ 900.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09QD21VKB
SILKWORLD Mens Swimming Trunks with Compression Liner and Zipper Pockets
Price
$19.99
Rating
4.5
Reviews
4.9K
Latest month sales
B0861QWJ18
maamgic Mens Swim Trunks 5 Inch with Mesh Liner Breathable for Beach
Price
$17.93
Rating
4.6
Reviews
8.4K
Latest month sales
B0GL2114F4
Men's Swim Trunks Hawaiian Quick Dry 2 in 1 Board Shorts with Pockets Drawstring Beach Swimsuits
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.3
Reviews
301
Latest month sales
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