Mens Swim Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mens Swim sales on Amazon US totaled 55,750 units in July 2026 (▼ 10.9% vs. the prior month), generating an estimated $1,109,861 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.0% of unit volume and 49.1% of revenue, while a typical listing is priced at $19.22. The keyword itself pulled 2,018 Amazon queries over the same period (▼ 60.3% MoM).
Zooming out to the 12-month window ending July 2026, the mens swim Top 50 moved 309,900 units and $6,384,135 in cumulative sales — an average of 25,825 units and $532,011 per month. Monthly throughput topped out at 62,600 units in June 2026 and dipped to 13,300 in October 2025, leaving the latest reading 83.4% higher than August 2025.
Mens Swim Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
55.8K
▼ 10.9% MoM
Monthly Revenue 2026/07
$1.1M
▼ 13.3% MoM
Top 10 Market Share 2026/07
52.0%
Mens Swim Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mens swim listing on Amazon US in July 2026 is ASIN B08DCP5GCW (Brand: WIN.MAX), which sold 6,000 units at $23.99 apiece — equal to 10.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 29,000 units and $544,640 in July 2026 — 52.0% of unit volume and 49.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mens Swim' on Amazon
July 2026
Is 52.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08DCP5GCW
WIN.MAX Swimming Goggles Swim Pool Goggles Anti Fog Anti UV No Leakage Clear Vision for Men Women Adults Teenagers
6K
▲ 0.0%vs. prior month
$141.8K
latest month
12-month trend
B081DXN9ZL
SEEKWAY Water Shoes Men Women Adult Quick-Dry Aqua Sock Barefoot for Beach Swim River Pool Lake Hiking Kayaking Surfing
4K
▲ 33.3%vs. prior month
$76.6K
latest month
12-month trend
B09M6RJCRV
ELETOP Men's Swim Trunks with Mesh Liner 9 Inch Beach Bathing Suit
4K
▲ 0.0%vs. prior month
$77.5K
latest month
12-month trend
B085C1RXD4
FT FENTENG Mens Swim Trunks Quick Dry Board Shorts with Mesh Liner, Breathable Big & Tall Beach Shorts Swimwear Bathing Suits
3K
▼ 25.0%vs. prior month
$59.9K
latest month
12-month trend
B07FZV1X6L
maamgic Mens Swim Trunks Quick Dry Swim Shorts with Mesh Lining Funny Swimwear Bathing Suits 7inch
2K
▲ 0.0%vs. prior month
$37.5K
latest month
12-month trend
B087J9WMB9
Boladeci Men's UPF 50+ Sun Protection UV SPF Shirts Long Sleeve Lightweight Quick Dry Swim T-Shirts Rash Guard
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mens Swim Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WIN.MAX is the best-performing mens swim brand in July 2026, moving 6,000 units across 1 ASIN for 20.7% of Top 10 volume. SEEKWAY follows with 4,000 units (13.8%), ahead of ELETOP on 4,000 units (13.8%).
Volume is spread across 8 brands, with the top three holding 48.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.14 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WIN.MAX
1 ASIN in Top 10
20.7%
Units
6K
Revenue
$141.8K
Avg. price
$23.99
B08DCP5GCW
$23.99·★4.5·11.2K revsWIN.MAX Swimming Goggles Swim Pool Goggles Anti Fog Anti UV No Leakage Clear Vision for Men Women Adults Teenagers
Units sold6K
SEEKWAY
1 ASIN in Top 10
13.8%
Units
4K
Revenue
$76.6K
Avg. price
$19.14
B081DXN9ZL
$19.14·★4.5·17.8K revsSEEKWAY Water Shoes Men Women Adult Quick-Dry Aqua Sock Barefoot for Beach Swim River Pool Lake Hiking Kayaking Surfing
Units sold4K
ELETOP
1 ASIN in Top 10
13.8%
Units
4K
Revenue
$77.5K
Avg. price
$19.99
B09M6RJCRV
$19.99·★4.6·4.5K revsELETOP Men's Swim Trunks with Mesh Liner 9 Inch Beach Bathing Suit
Units sold4K
Trending Mens Swim Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09FPGP1HR booked 2K units at $14.99, with ▲ 0.0% MoM change. On the growth side, B0F7HZGX7X leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B07RKWYL51 close behind at ▲ 75.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09FPGP1HR
MAGCOMSEN Men's Long Sleeve Shirts UPF 50+ UV Sun Protection Athletic Shirts for Hiking Running Workout Rash Guard
Price
$14.99
Rating
4.6
Reviews
5.9K
Latest month sales
B0F7HZGX7X
Champion Men's Long Sleeve Rash Guard, UPF 50+ Quick Dry Swim Shirt
Price
$8.54
Rating
4.3
Reviews
281
Latest month sales
B07RKWYL51
baleaf Men's UPF 50+ Sun Protection Shirts Long Sleeve Rash Guard
Unlock to view ASIN details and product titles
Price
$12.10
Rating
4.6
Reviews
33.1K
Latest month sales
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