Mens Cotton Shorts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mens Cotton Shorts sales on Amazon US totaled 81,200 units in July 2026 (▼ 14.2% vs. the prior month), generating an estimated $1,608,558 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.8% of unit volume and 69.4% of revenue, while a typical listing is priced at $19.61. The keyword itself pulled 24,605 Amazon queries over the same period (▼ 25.8% MoM).
Zooming out to the 12-month window ending July 2026, the mens cotton shorts Top 50 moved 631,300 units and $12,724,408 in cumulative sales — an average of 52,608 units and $1,060,367 per month. Monthly throughput topped out at 94,100 units in June 2026 and dipped to 28,200 in January 2026, leaving the latest reading 34.5% higher than August 2025.
Mens Cotton Shorts Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
81.2K
▼ 14.2% MoM
Monthly Revenue 2026/07
$1.6M
▼ 12.8% MoM
Top 10 Market Share 2026/07
62.8%
Mens Cotton Shorts Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mens cotton shorts listing on Amazon US in July 2026 is ASIN B08JGBB9N1 (Brand: BALENNZ), which sold 20,000 units at $24.99 apiece — equal to 24.6% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 51,000 units and $1,116,500 in July 2026 — 62.8% of unit volume and 69.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mens Cotton Shorts' on Amazon
July 2026
Is 62.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08JGBB9N1
BALENNZ Mens Athletic Shorts with Pockets Quick Dry Workout Shorts Men
20K
▲ 100.0%vs. prior month
$457.8K
latest month
12-month trend
B0CRRF28SH
BOOJO 3 Pack Gym Basketball Mens Shorts - Quick Dry Black Workout Athletic Shorts with Pockets for Casual Running(S-6XL)
5K
▲ 0.0%vs. prior month
$67.3K
latest month
12-month trend
B08JTQP6VY
Men's Athletic Shorts with Pockets Activewear Workout
5K
▲ 25.0%vs. prior month
$113.7K
latest month
12-month trend
B086L76ZKM
Hanes mens Underwear Boxer Briefs Pack, Cool & Breathable Cotton Moisture-wicking Underwear for Men, No Ride Up
4K
▼ 60.0%vs. prior month
$93.4K
latest month
12-month trend
B086KTFMCL
Hanes mens Underwear Boxers Pack, Cool and Breathable Cotton Underwear, Exposed and Comfortflex Waistbands, Multi-pack
4K
▼ 33.3%vs. prior month
$90.4K
latest month
12-month trend
B0DMRJYXLP
BOOJO 7 Pack Mens Athletic Shorts with Pockets - Gym Basketball Workout Quick Dry
4K
▲ 33.3%vs. prior month
$111.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mens Cotton Shorts Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BALENNZ is the best-performing mens cotton shorts brand in July 2026, moving 20,000 units across 1 ASIN for 39.2% of Top 10 volume. Hanes follows with 12,000 units (23.5%), ahead of BOOJO on 9,000 units (17.6%).
With 6 brands splitting the Top 10 and 80.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.79 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BALENNZ
1 ASIN in Top 10
39.2%
Units
20K
Revenue
$457.8K
Avg. price
$24.99
B08JGBB9N1
$24.99·★4.6·33.6K revsBALENNZ Mens Athletic Shorts with Pockets Quick Dry Workout Shorts Men
Units sold20K
Hanes
4 ASINs in Top 10
23.5%
Units
12K
Revenue
$288.8K
Avg. price
$22.93
B086L76ZKM
$21.57·★4.5·139.2K revsHanes mens Underwear Boxer Briefs Pack, Cool & Breathable Cotton Moisture-wicking Underwear for Men, No Ride Up
Units sold4KB086KTFMCL
$26.50·★4.5·17K revsHanes mens Underwear Boxers Pack, Cool and Breathable Cotton Underwear, Exposed and Comfortflex Waistbands, Multi-pack
Units sold4KB00CAXS2Q4
$22.00·★4.6·42.5K revsHanes mens Underwear Boxers Pack, Cool and Breathable Cotton Underwear, Exposed and Comfortflex Waistbands, Multi-pack
Units sold2KB00CAXS4PI
$21.64·★4.6·42.5K revsHanes mens Underwear Boxers Pack, Cool and Breathable Cotton Underwear, Exposed and Comfortflex Waistbands, Multi-pack
Units sold2K
BOOJO
2 ASINs in Top 10
17.6%
Units
9K
Revenue
$178.5K
Avg. price
$19.79
B0CRRF28SH
$12.59·★4.5·6.6K revsBOOJO 3 Pack Gym Basketball Mens Shorts - Quick Dry Black Workout Athletic Shorts with Pockets for Casual Running(S-6XL)
Units sold5KB0DMRJYXLP
$26.99·★4.6·2.9K revsBOOJO 7 Pack Mens Athletic Shorts with Pockets - Gym Basketball Workout Quick Dry
Units sold4K
Trending Mens Cotton Shorts Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DP38P2BJ booked 3K units at $9.99, with ▲ 50.0% MoM change. On the growth side, B01JQTB3PG leads positive momentum with ▲ 300.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DP38P2BJ
2 Pack Mens Gym Basketball Shorts - Athletic Black Workout Quick Dry Shorts
Price
$9.99
Rating
4.5
Reviews
2.7K
Latest month sales
B08FBJJBC2
Fruit of the Loom mens Tag-free Knit Boxer Shorts, Relaxed Fit, Moisture Wicking, Assorted Color Multipacks
Price
$25.12
Rating
4.6
Reviews
3.1K
Latest month sales
B01JQTB3PG
Amazon Essentials Men's Classic-Fit 9" Cotton Twill Chino Shorts with Button-Through Pockets
Unlock to view ASIN details and product titles
Price
$18.90
Rating
4.4
Reviews
41.8K
Latest month sales
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