Mens Board Shorts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mens Board Shorts sales on Amazon US totaled 27,200 units in July 2026 (▼ 16.8% vs. the prior month), generating an estimated $568,990 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.8% of unit volume and 54.8% of revenue, while a typical listing is priced at $21.56. The keyword itself pulled 22,417 Amazon queries over the same period (▼ 43.0% MoM).
Zooming out to the 12-month window ending July 2026, the mens board shorts Top 50 moved 158,100 units and $3,339,994 in cumulative sales — an average of 13,175 units and $278,333 per month. Monthly throughput topped out at 32,700 units in June 2026 and dipped to 6,100 in October 2025, leaving the latest reading 84.4% higher than August 2025.
Mens Board Shorts Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
27.2K
▼ 16.8% MoM
Monthly Revenue 2026/07
$569K
▼ 20.4% MoM
Top 10 Market Share 2026/07
58.8%
Mens Board Shorts Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mens board shorts listing on Amazon US in July 2026 is ASIN B09M6RJCRV (Brand: ELETOP), which sold 4,000 units at $17.99 apiece — equal to 14.7% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 16,000 units and $311,670 in July 2026 — 58.8% of unit volume and 54.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mens Board Shorts' on Amazon
July 2026
Is 58.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09M6RJCRV
ELETOP Men's Swim Trunks with Mesh Liner 9 Inch Beach Bathing Suit
4K
▲ 0.0%vs. prior month
$77.5K
latest month
12-month trend
B085C2KTNG
FT FENTENG Mens Swim Trunks Quick Dry Board Shorts with Mesh Liner, Breathable Big & Tall Beach Shorts Swimwear Bathing Suits
3K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0C69C5QDT
Lzzidou Men's Swim Trunks Mesh Lining Board Shorts Hawaiian Bathing Suit
2K
▲ 100.0%vs. prior month
$34.8K
latest month
12-month trend
B0861QWJ18
maamgic Mens Swim Trunks 5 Inch with Mesh Liner Breathable for Beach
1K
▲ 0.0%vs. prior month
$18K
latest month
12-month trend
B09QD21VKB
SILKWORLD Mens Swimming Trunks with Compression Liner and Zipper Pockets
1K
▲ 0.0%vs. prior month
$25.6K
latest month
12-month trend
B0B45YFFLG
Srnede Mens Swimming Trunks Swim Trunks Quick Dry Swim Shorts with Mesh Lining Funny Swimwear Bathing Suits
1K
▼ 50.0%vs. prior month
$12.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mens Board Shorts Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ELETOP is the best-performing mens board shorts brand in July 2026, moving 4,000 units across 1 ASIN for 25.0% of Top 10 volume. FT FENTENG follows with 3,000 units (18.8%), ahead of Lzzidou on 2,000 units (12.5%).
Volume is spread across 8 brands, with the top three holding 56.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $17.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ELETOP
1 ASIN in Top 10
25.0%
Units
4K
Revenue
$77.5K
Avg. price
$17.99
B09M6RJCRV
$17.99·★4.6·4.5K revsELETOP Men's Swim Trunks with Mesh Liner 9 Inch Beach Bathing Suit
Units sold4K
FT FENTENG
1 ASIN in Top 10
18.8%
Units
3K
Revenue
$59.9K
Avg. price
$19.99
B085C2KTNG
$19.99·★4.5·6.7K revsFT FENTENG Mens Swim Trunks Quick Dry Board Shorts with Mesh Liner, Breathable Big & Tall Beach Shorts Swimwear Bathing Suits
Units sold3K
Lzzidou
1 ASIN in Top 10
12.5%
Units
2K
Revenue
$34.8K
Avg. price
$19.99
B0C69C5QDT
$19.99·★4.6·4.4K revsLzzidou Men's Swim Trunks Mesh Lining Board Shorts Hawaiian Bathing Suit
Units sold2K
Trending Mens Board Shorts Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FW4ZG1HZ booked 1K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B075ZXPMX1 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0C69C5QDT close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FW4ZG1HZ
CADITEX Mens Swim Trunks 2 in 1 Compression Liner 7 Inch with Pockets
Price
$9.99
Rating
4.2
Reviews
293
Latest month sales
B075ZXPMX1
Speedo Mens Swim Trunk Knee Length Marina Sport Volley
Price
$45.00
Rating
4.5
Reviews
7.6K
Latest month sales
B0C69C5QDT
Lzzidou Men's Swim Trunks Mesh Lining Board Shorts Hawaiian Bathing Suit
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.6
Reviews
4.4K
Latest month sales
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