Mens Bar Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mens Bar Soap sales on Amazon US totaled 466,000 units in July 2026 (▼ 16.2% vs. the prior month), generating an estimated $6,495,630 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.1% of unit volume and 58.0% of revenue, while a typical listing is priced at $15.17. The keyword itself pulled 23,841 Amazon queries over the same period (▲ 8.3% MoM).
Zooming out to the 12-month window ending July 2026, the mens bar soap Top 50 moved 4,702,500 units and $65,552,904 in cumulative sales — an average of 391,875 units and $5,462,742 per month. Monthly throughput topped out at 556,400 units in June 2026 and dipped to 259,900 in May 2026, leaving the latest reading 44.3% higher than August 2025.
Mens Bar Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
466K
▼ 16.2% MoM
Monthly Revenue 2026/07
$6.5M
▼ 16.0% MoM
Top 10 Market Share 2026/07
60.1%
Mens Bar Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mens bar soap listing on Amazon US in July 2026 is ASIN B001ET7IQK (Brand: Dove), which sold 70,000 units at $12.97 apiece — equal to 15.0% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $3,764,300 in July 2026 — 60.1% of unit volume and 58.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mens Bar Soap' on Amazon
July 2026
Is 60.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001ET7IQK
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz
70K
▼ 22.2%vs. prior month
$907.9K
latest month
12-month trend
B00I69SEK0
Dove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz
50K
▼ 37.5%vs. prior month
$648.5K
latest month
12-month trend
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B002TSA90M
DOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
20K
▲ 0.0%vs. prior month
$259.6K
latest month
12-month trend
B0007D8E1C
Dove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
20K
▲ 0.0%vs. prior month
$258.2K
latest month
12-month trend
B002TSA93Y
Dove Shea Butter Beauty Bar Soap 8 Count, Cleanser, 3.75 oz I beauty bar | Moisturizing beauty bar with ¼ moisturizing cream and shea butter for soft, radiant skin
20K
▼ 33.3%vs. prior month
$259.4K
latest month
12-month trend
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Best Mens Bar Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing mens bar soap brand in July 2026, moving 180,000 units across 5 ASINs for 64.3% of Top 10 volume. VALITIC follows with 50,000 units (17.9%), ahead of DOVE MEN + CARE on 20,000 units (7.1%).
With 6 brands splitting the Top 10 and 89.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.58 to $15.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
5 ASINs in Top 10
64.3%
Units
180K
Revenue
$2.3M
Avg. price
$12.58
B001ET7IQK
$12.97·★4.8·18.3K revsDove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz
Units sold70KB00I69SEK0
$12.97·★4.8·12.3K revsDove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz
Units sold50KB0007D8E1C
$12.97·★4.8·6.9K revsDove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
Units sold20KB002TSA93Y
$12.97·★4.8·30.9K revsDove Shea Butter Beauty Bar Soap 8 Count, Cleanser, 3.75 oz I beauty bar | Moisturizing beauty bar with ¼ moisturizing cream and shea butter for soft, radiant skin
Units sold20KB08TLGQW7Q
$11.00·★4.8·2.7K revsDove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Units sold20K
VALITIC
1 ASIN in Top 10
17.9%
Units
50K
Revenue
$698.5K
Avg. price
$15.49
B09MFMCTRK
$15.49·★4.2·48.2K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50K
DOVE MEN + CARE
1 ASIN in Top 10
7.1%
Units
20K
Revenue
$259.6K
Avg. price
$12.97
B002TSA90M
$12.97·★4.7·14.5K revsDOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
Units sold20K
Trending Mens Bar Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00II93O2G leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0097PF0VI close behind at ▲ 800.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00II93O2G
Zest Bar Soap - 8 Bars - Enriched With Cocoa Butter And Shea for Ultra Moisturizing Cleansing - Leaves Your Body Feeling Silky Smooth And Deeply Moisturized
Price
$5.64
Rating
4.7
Reviews
7.5K
Latest month sales
B0097PF0VI
Zest 8-Bar Bath Size Soap, Aqua, 4 Ounce per bar, 8 bars, 32 Ounce
Price
$5.64
Rating
4.6
Reviews
6.1K
Latest month sales
B001ET77OS
Dr. Bronner's Pure-Castile Magic Soap Bars (Eucalyptus, 5 oz, 6-Pack)- Made with Regenerative Organic Certified Oils for Face, Body & Hair - Gentle, Vegan- Bar Soaps for Men & Women
Unlock to view ASIN details and product titles
Price
$28.99
Rating
4.8
Reviews
2.3K
Latest month sales
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