Men Thong Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Men Thong sales on Amazon US totaled 3,500 units in July 2026 (▼ 1.4% vs. the prior month), generating an estimated $32,985 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.7% of unit volume and 48.2% of revenue, while a typical listing is priced at $10.12. The keyword itself pulled 8,362 Amazon queries over the same period (▼ 26.3% MoM).
Zooming out to the 12-month window ending July 2026, the men thong Top 50 moved 30,500 units and $292,215 in cumulative sales — an average of 2,542 units and $24,351 per month. Monthly throughput topped out at 3,500 units in June 2026 and dipped to 1,400 in May 2026, leaving the latest reading 48.9% higher than August 2025.
Men Thong Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
3.5K
▼ 1.4% MoM
Monthly Revenue 2026/07
$33K
▼ 4.6% MoM
Top 10 Market Share 2026/07
45.7%
Men Thong Market Share & Sales Concentration on Amazon US — July 2026
The most-sold men thong listing on Amazon US in July 2026 is ASIN B0CNX5ZWN4 (Brand: MuscleMate), which sold 300 units at $4.99 apiece — equal to 8.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 1,600 units and $15,900 in July 2026 — 45.7% of unit volume and 48.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Men Thong' on Amazon
July 2026
Is 45.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CNX5ZWN4
MuscleMate Men's Thong G-String Underwear, Men's Hot Thong G-String Brief Underwear, Stretch and All-day Comfort.
300
▲ 50.0%vs. prior month
$1.5K
latest month
12-month trend
B01FSQE1FU
Avidlove Underwear Men's 4 Pack Classic Low Rise Stretchy Hip Briefs Bikini
200
▲ 0.0%vs. prior month
$3.7K
latest month
12-month trend
B09Y1PLV2Z
MuscleMate Men's Thong Bikini Underwear, Hot Men's Thong G-String T-Back Underwear, Adjustable Size.
200
▲ 0.0%vs. prior month
$998
latest month
12-month trend
B0DWKJP6QY
Jock Straps For Men Thong Underwear Male Sexy Ice Silk Lingerie
200
▼ 33.3%vs. prior month
$2K
latest month
12-month trend
B0CNX5DRNV
MuscleMate Men's Thong G-String Underwear, Men's Hot Thong G-String Brief Underwear, Stretch and All-day Comfort.
200
▲ 100.0%vs. prior month
$1.6K
latest month
12-month trend
B07JYQD6W5
Mens T-Back Thongs Sexy Low Rise G-String Briefs Underwear
100
▲ 0.0%vs. prior month
$799
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Men Thong Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MuscleMate is the best-performing men thong brand in July 2026, moving 800 units across 4 ASINs for 50.0% of Top 10 volume. Avidlove follows with 200 units (12.5%), ahead of DKEGIFF on 200 units (12.5%).
With 7 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MuscleMate
4 ASINs in Top 10
50.0%
Units
800
Revenue
$4.7K
Avg. price
$5.99
B0CNX5ZWN4
$4.99·★4.4·576 revsMuscleMate Men's Thong G-String Underwear, Men's Hot Thong G-String Brief Underwear, Stretch and All-day Comfort.
Units sold300B09Y1PLV2Z
$4.99·★4.4·385 revsMuscleMate Men's Thong Bikini Underwear, Hot Men's Thong G-String T-Back Underwear, Adjustable Size.
Units sold200B0CNX5DRNV
$7.99·★4.4·576 revsMuscleMate Men's Thong G-String Underwear, Men's Hot Thong G-String Brief Underwear, Stretch and All-day Comfort.
Units sold200B07P1X552M
$5.99·★4.5·808 revsMuscleMate Men's Camouflage Thong Underwear, Men's Hot Camouflage Thong G-String Underwear, Stretchy and All-day Comfort.
Units sold100
Avidlove
1 ASIN in Top 10
12.5%
Units
200
Revenue
$3.7K
Avg. price
$16.99
B01FSQE1FU
$16.99·★4.3·4.4K revsAvidlove Underwear Men's 4 Pack Classic Low Rise Stretchy Hip Briefs Bikini
Units sold200
DKEGIFF
1 ASIN in Top 10
12.5%
Units
200
Revenue
$2K
Avg. price
$9.99
B0DWKJP6QY
$9.99·★4.4·299 revsJock Straps For Men Thong Underwear Male Sexy Ice Silk Lingerie
Units sold200
Trending Men Thong Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CNX5DRNV leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0CNX5ZWN4 close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CNX5DRNV
MuscleMate Men's Thong G-String Underwear, Men's Hot Thong G-String Brief Underwear, Stretch and All-day Comfort.
Price
$7.99
Rating
4.4
Reviews
576
Latest month sales
B0CNX5ZWN4
MuscleMate Men's Thong G-String Underwear, Men's Hot Thong G-String Brief Underwear, Stretch and All-day Comfort.
Price
$4.99
Rating
4.4
Reviews
576
Latest month sales
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