Men Sex Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Men Sex Toys sales on Amazon US totaled 247,000 units in July 2026 (▲ 20.5% vs. the prior month), generating an estimated $6,001,320 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.5% of unit volume and 48.9% of revenue, while a typical listing is priced at $27.46. The keyword itself pulled 31,152 Amazon queries over the same period (▲ 21.5% MoM).
Zooming out to the 12-month window ending July 2026, the men sex toys Top 50 moved 2,268,700 units and $53,997,601 in cumulative sales — an average of 189,058 units and $4,499,800 per month. Monthly throughput topped out at 247,000 units in July 2026 and dipped to 114,500 in May 2026, leaving the latest reading 26.9% higher than August 2025.
Men Sex Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
247K
▲ 20.5% MoM
Monthly Revenue 2026/07
$6M
▲ 26.6% MoM
Top 10 Market Share 2026/07
55.5%
Men Sex Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold men sex toys listing on Amazon US in July 2026 is ASIN B07DGQ4QR3 (Brand: LubeLife), which sold 40,000 units at $13.99 apiece — equal to 16.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 137,000 units and $2,936,920 in July 2026 — 55.5% of unit volume and 48.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Men Sex Toys' on Amazon
July 2026
Is 55.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07DGQ4QR3
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 12 Fl Oz
40K
▲ 33.3%vs. prior month
$549.6K
latest month
12-month trend
B00KDHSAAM
Uberlube Premium Silicone Lube - Unscented and Ultra Smooth (112 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
20K
▲ 100.0%vs. prior month
$679.8K
latest month
12-month trend
B09MR5DKVT
LUBELIFE Water Based Lube – Toy-Safe Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, 8 Fl Oz | Toy-safe water-based glide, non-staining, condom compatible, smooth easy cleanup, long-lasting slick feel, everyday intimacy
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0CSK1M4DJ
Sex Toys Penis Ring Silicone Cock Rings for Men, 8 Sizes Cockring Cock Sexual Stimulation Device Couples Sex Toys Stretchy Cock and Ball Ring Anillos para Pene
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0F6L4FLJS
EINSEO Sex Toys for Men Penis Pump - AI Sync Waterproof Male Masturbator Stroker with 7 Sucking Thrusting Rotating & 7 Licking Modes, Adult Toys Pocket Pussy Mens Sex Toy Blowjob Sex Machine Bath Item
10K
▲ 0.0%vs. prior month
$586.6K
latest month
12-month trend
B07MDWYVFZ
Male Penis Pump Sex Toys, Automatic Enlargers & Extend Pump for Men with LED Display, Adult Toys for Men Penis Entender Erection Pumps, Sex Toys - Pumps & Enlargers (6 Cock Rings)
10K
▲ 11.1%vs. prior month
$294.9K
latest month
12-month trend
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Best Men Sex Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LubeLife is the best-performing men sex toys brand in July 2026, moving 50,000 units across 2 ASINs for 36.5% of Top 10 volume. Uberlube follows with 20,000 units (14.6%), ahead of EINSEO on 19,000 units (13.9%).
With 8 brands splitting the Top 10 and 65.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.99 to $38.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LubeLife
2 ASINs in Top 10
36.5%
Units
50K
Revenue
$649.5K
Avg. price
$12.99
B07DGQ4QR3
$13.99·★4.5·168.7K revsLUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 12 Fl Oz
Units sold40KB09MR5DKVT
$11.99·★4.5·10.1K revsLUBELIFE Water Based Lube – Toy-Safe Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, 8 Fl Oz | Toy-safe water-based glide, non-staining, condom compatible, smooth easy cleanup, long-lasting slick feel, everyday intimacy
Units sold10K
Uberlube
1 ASIN in Top 10
14.6%
Units
20K
Revenue
$679.8K
Avg. price
$33.99
B00KDHSAAM
$33.99·★4.6·42.6K revsUberlube Premium Silicone Lube - Unscented and Ultra Smooth (112 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
Units sold20K
EINSEO
2 ASINs in Top 10
13.9%
Units
19K
Revenue
$727K
Avg. price
$38.94
B0F6L4FLJS
$59.89·★4.3·2.3K revsEINSEO Sex Toys for Men Penis Pump - AI Sync Waterproof Male Masturbator Stroker with 7 Sucking Thrusting Rotating & 7 Licking Modes, Adult Toys Pocket Pussy Mens Sex Toy Blowjob Sex Machine Bath Item
Units sold10KB0FLDPLY3P
$17.99·★4.3·5.6K revsEINSEO Male Masturbator with Dual Sleeves - 7.5in Pocket Pussy & Mouth Textured Soft Fleshy TPE Channel Sex Toys for Men, Adjustable Suction Male Manual Stroker, Penis Training Enema Toy, Sex Machine
Units sold9K
Trending Men Sex Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FLDPLY3P booked 9K units at $17.99, with ▲ 80.0% MoM change. On the growth side, B0DYHNFJ5B leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B0FWZDT1K2 close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FLDPLY3P
EINSEO Male Masturbator with Dual Sleeves - 7.5in Pocket Pussy & Mouth Textured Soft Fleshy TPE Channel Sex Toys for Men, Adjustable Suction Male Manual Stroker, Penis Training Enema Toy, Sex Machine
Price
$17.99
Rating
4.3
Reviews
5.6K
Latest month sales
B0DYHNFJ5B
12LB Sex Doll Male Sex Toys, Realistic Busty Butt Pocket Pussy Sex Toy | Extended Vagina & Anal Channel Mens Masturbator for Men Lifelike Sex Dolls Flesh Stroker Light Adult Toys
Price
$49.99
Rating
4.4
Reviews
2.4K
Latest month sales
B0FWZDT1K2
Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry
Unlock to view ASIN details and product titles
Price
$33.99
Rating
4.8
Reviews
245
Latest month sales
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