Men Sex Toy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Men Sex Toy sales on Amazon US totaled 220,800 units in July 2026 (▲ 17.5% vs. the prior month), generating an estimated $5,756,718 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.8% of unit volume and 48.4% of revenue, while a typical listing is priced at $29.45. The keyword itself pulled 27,838 Amazon queries over the same period (▲ 4.8% MoM).
Zooming out to the 12-month window ending July 2026, the men sex toy Top 50 moved 2,057,900 units and $54,601,262 in cumulative sales — an average of 171,492 units and $4,550,105 per month. Monthly throughput topped out at 220,800 units in July 2026 and dipped to 103,300 in May 2026, leaving the latest reading 28.3% higher than August 2025.
Men Sex Toy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
220.8K
▲ 17.5% MoM
Monthly Revenue 2026/07
$5.8M
▲ 20.3% MoM
Top 10 Market Share 2026/07
54.8%
Men Sex Toy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold men sex toy listing on Amazon US in July 2026 is ASIN B07DGQ4QR3 (Brand: LubeLife), which sold 40,000 units at $13.99 apiece — equal to 18.1% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 121,000 units and $2,787,980 in July 2026 — 54.8% of unit volume and 48.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Men Sex Toy' on Amazon
July 2026
Is 54.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07DGQ4QR3
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 12 Fl Oz
40K
▲ 33.3%vs. prior month
$549.6K
latest month
12-month trend
B0CNRZVJMG
Vibrator Dildo Sex Toys for Women - MOOLIGIRL Rose Sex Toy with Thrusting G Spot Vibrators & 10 Sucking Modes for Clitoral Nipple Stimulation Anal Dildos Adult Sex Toys Games for Couples Sex Machine
10K
▲ 0.0%vs. prior month
$299.9K
latest month
12-month trend
B0CSK1M4DJ
Sex Toys Penis Ring Silicone Cock Rings for Men, 8 Sizes Cockring Cock Sexual Stimulation Device Couples Sex Toys Stretchy Cock and Ball Ring Anillos para Pene
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0F6L4FLJS
EINSEO Sex Toys for Men Penis Pump - AI Sync Waterproof Male Masturbator Stroker with 7 Sucking Thrusting Rotating & 7 Licking Modes, Adult Toys Pocket Pussy Mens Sex Toy Blowjob Sex Machine Bath Item
10K
▲ 0.0%vs. prior month
$586.6K
latest month
12-month trend
B07MDWYVFZ
Male Penis Pump Sex Toys, Automatic Enlargers & Extend Pump for Men with LED Display, Adult Toys for Men Penis Entender Erection Pumps, Sex Toys - Pumps & Enlargers (6 Cock Rings)
10K
▲ 11.1%vs. prior month
$294.9K
latest month
12-month trend
B0F2F6RSZP
Couples Rose App Remote Control Wearable Vibrator, Couple Women Adult Sex Toys Games for Men, Hands Free Panty Clitoris Vibrator Vibrating Cock Ring, ZOOPLOU BDSM Female Sex Toy
9K
▲ 12.5%vs. prior month
$206.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Men Sex Toy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LubeLife is the best-performing men sex toy brand in July 2026, moving 40,000 units across 1 ASIN for 33.1% of Top 10 volume. EINSEO follows with 19,000 units (15.7%), ahead of MOOLIGIRL on 10,000 units (8.3%).
Volume is spread across 9 brands, with the top three holding 57.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.99 to $38.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LubeLife
1 ASIN in Top 10
33.1%
Units
40K
Revenue
$549.6K
Avg. price
$13.99
B07DGQ4QR3
$13.99·★4.5·168.7K revsLUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 12 Fl Oz
Units sold40K
EINSEO
2 ASINs in Top 10
15.7%
Units
19K
Revenue
$727K
Avg. price
$38.94
B0F6L4FLJS
$59.89·★4.3·2.3K revsEINSEO Sex Toys for Men Penis Pump - AI Sync Waterproof Male Masturbator Stroker with 7 Sucking Thrusting Rotating & 7 Licking Modes, Adult Toys Pocket Pussy Mens Sex Toy Blowjob Sex Machine Bath Item
Units sold10KB0FLDPLY3P
$17.99·★4.3·5.6K revsEINSEO Male Masturbator with Dual Sleeves - 7.5in Pocket Pussy & Mouth Textured Soft Fleshy TPE Channel Sex Toys for Men, Adjustable Suction Male Manual Stroker, Penis Training Enema Toy, Sex Machine
Units sold9K
MOOLIGIRL
1 ASIN in Top 10
8.3%
Units
10K
Revenue
$299.9K
Avg. price
$29.99
B0CNRZVJMG
$29.99·★4.4·10.1K revsVibrator Dildo Sex Toys for Women - MOOLIGIRL Rose Sex Toy with Thrusting G Spot Vibrators & 10 Sucking Modes for Clitoral Nipple Stimulation Anal Dildos Adult Sex Toys Games for Couples Sex Machine
Units sold10K
Trending Men Sex Toy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FLDPLY3P booked 9K units at $17.99, with ▲ 80.0% MoM change. On the growth side, B0DYHNFJ5B leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B0FWZDT1K2 close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FLDPLY3P
EINSEO Male Masturbator with Dual Sleeves - 7.5in Pocket Pussy & Mouth Textured Soft Fleshy TPE Channel Sex Toys for Men, Adjustable Suction Male Manual Stroker, Penis Training Enema Toy, Sex Machine
Price
$17.99
Rating
4.3
Reviews
5.6K
Latest month sales
B0DYHNFJ5B
12LB Sex Doll Male Sex Toys, Realistic Busty Butt Pocket Pussy Sex Toy | Extended Vagina & Anal Channel Mens Masturbator for Men Lifelike Sex Dolls Flesh Stroker Light Adult Toys
Price
$51.99
Rating
4.4
Reviews
2.3K
Latest month sales
B0FWZDT1K2
Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry
Unlock to view ASIN details and product titles
Price
$33.99
Rating
4.7
Reviews
247
Latest month sales
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