Memory Foam Pillows Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Memory Foam Pillows sales on Amazon US totaled 356,000 units in July 2026 (▼ 11.0% vs. the prior month), generating an estimated $15,135,300 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.8% of unit volume and 58.0% of revenue, while a typical listing is priced at $46.94. The keyword itself pulled 110,786 Amazon queries over the same period (▲ 18.0% MoM).
Zooming out to the 12-month window ending July 2026, the memory foam pillows Top 50 moved 3,706,400 units and $163,205,598 in cumulative sales — an average of 308,867 units and $13,600,467 per month. Monthly throughput topped out at 400,000 units in June 2026 and dipped to 175,300 in May 2026, leaving the latest reading 6.5% higher than August 2025.
Memory Foam Pillows Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
356K
▼ 11.0% MoM
Monthly Revenue 2026/07
$15.1M
▼ 17.6% MoM
Top 10 Market Share 2026/07
61.8%
Memory Foam Pillows Market Share & Sales Concentration on Amazon US — July 2026
The most-sold memory foam pillows listing on Amazon US in July 2026 is ASIN B01LYNW421 (Brand: Beckham Hotel Collection), which sold 60,000 units at $59.99 apiece — equal to 16.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $8,775,600 in July 2026 — 61.8% of unit volume and 58.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Memory Foam Pillows' on Amazon
July 2026
Is 61.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01LYNW421
Beckham Hotel Collection Bed Pillows Standard/Queen Size Set of 2 | Original Soft Down Alternative Pillow for Sleeping, Soft Support for Back, Stomach or Side Sleepers
60K
▼ 40.0%vs. prior month
$3.1M
latest month
12-month trend
B08DTH86Q2
Utopia Bedding Gusset Bed Pillow, Hotel Pillows Queen Size Set of 2, White | Cotton Blended Down alternative pillows for sleeping, soft fluffy cooling comfort for Back, side & stomach sleepers, 2 pack
40K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0C1GP88C4
Ultra Pain Relief Cooling Pillow for Neck Support, Adjustable Cervical Pillow Cozy Sleeping, Odorless Ergonomic Contour Memory Foam Pillows, Orthopedic Bed Pillow for Side Back Stomach Sleeper
30K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B097CZCDQG
EIUE Hotel Collection Bed Pillows for Sleeping 2 Pack Queen Size，Pillows for Side and Back Sleepers,Super Soft Down Alternative Microfiber Filled Pillows,20 x 30 Inches
20K
▲ 0.0%vs. prior month
$373.6K
latest month
12-month trend
B0C1GQ54QD
Ultra Pain Relief Cooling Pillow for Neck Support, Adjustable Cervical Pillow Cozy Sleeping, Odorless Ergonomic Contour Memory Foam Pillows, Orthopedic Bed Pillow for Side Back Stomach Sleeper
20K
▲ 0.0%vs. prior month
$763.4K
latest month
12-month trend
B00EINBSEW
Coop Home Goods Original Adjustable Pillow, Queen Size Bed Pillow for Sleeping, Cross Cut Memory Foam Pillow - Medium Firm Back, Stomach and Side Sleeper Pillow, CertiPUR-US/GREENGUARD Gold
10K
▲ 0.0%vs. prior month
$792.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Memory Foam Pillows Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Beckham Hotel Collection is the best-performing memory foam pillows brand in July 2026, moving 60,000 units across 1 ASIN for 27.3% of Top 10 volume. Cozyplayer follows with 50,000 units (22.7%), ahead of Utopia Bedding on 40,000 units (18.2%).
With 9 brands splitting the Top 10 and 68.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.39 to $59.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Beckham Hotel Collection
1 ASIN in Top 10
27.3%
Units
60K
Revenue
$3.1M
Avg. price
$59.99
B01LYNW421
$59.99·★4.3·263.3K revsBeckham Hotel Collection Bed Pillows Standard/Queen Size Set of 2 | Original Soft Down Alternative Pillow for Sleeping, Soft Support for Back, Stomach or Side Sleepers
Units sold60K
Cozyplayer
2 ASINs in Top 10
22.7%
Units
50K
Revenue
$1.9M
Avg. price
$39.98
B0C1GP88C4
$39.98·★4.2·20.7K revsUltra Pain Relief Cooling Pillow for Neck Support, Adjustable Cervical Pillow Cozy Sleeping, Odorless Ergonomic Contour Memory Foam Pillows, Orthopedic Bed Pillow for Side Back Stomach Sleeper
Units sold30KB0C1GQ54QD
$39.98·★4.2·20.7K revsUltra Pain Relief Cooling Pillow for Neck Support, Adjustable Cervical Pillow Cozy Sleeping, Odorless Ergonomic Contour Memory Foam Pillows, Orthopedic Bed Pillow for Side Back Stomach Sleeper
Units sold20K
Utopia Bedding
1 ASIN in Top 10
18.2%
Units
40K
Revenue
$1M
Avg. price
$23.39
B08DTH86Q2
$23.39·★4.5·79K revsUtopia Bedding Gusset Bed Pillow, Hotel Pillows Queen Size Set of 2, White | Cotton Blended Down alternative pillows for sleeping, soft fluffy cooling comfort for Back, side & stomach sleepers, 2 pack
Units sold40K
Trending Memory Foam Pillows Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BV9ZJLRS leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0DB1RV9F4 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BV9ZJLRS
HOMELAB Cooling Adjustable Shredded Memory Foam Pillow, Queen 20x28, 1 Pack | Adjust the loft for side, back or stomach sleeping; the cooling removable cover adds comfort to the Queen 20x28 pillow.
Price
$39.90
Rating
4.4
Reviews
1.8K
Latest month sales
B0DB1RV9F4
EGOHOME Cooling Gel Memory Foam Pillow, Reversible Design, Neck Support | For Side, Back & Stomach Sleepers, Removable Machine Washable Cooling Cover, All-Season Comfort, Standard Size, Purple
Price
$44.99
Rating
4.3
Reviews
1K
Latest month sales
B0FMZR57S6
Mellow CloudAlign Memory Foam Pillow for Neck & Shoulder Support, Standard | Dual Height Ergonomic Cervical Pillow for Side Back & Stomach Sleepers, Contoured Orthopedic Bed Pillow with Washable Cover
Unlock to view ASIN details and product titles
Price
$58.99
Rating
3.1
Reviews
476
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this memory foam pillows report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card