Melissa Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Melissa sales on Amazon US totaled 55,500 units in July 2026 (▼ 9.2% vs. the prior month), generating an estimated $1,522,658 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.7% of unit volume and 61.5% of revenue, while a typical listing is priced at $28.87. The keyword itself pulled 5,725 Amazon queries over the same period (▼ 47.7% MoM).
Zooming out to the 12-month window ending July 2026, the melissa Top 50 moved 1,197,150 units and $29,683,902 in cumulative sales — an average of 99,763 units and $2,473,659 per month. Monthly throughput topped out at 349,950 units in December 2025 and dipped to 21,350 in May 2026, leaving the latest reading 8.0% lower than August 2025.
Melissa Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
55.5K
▼ 9.2% MoM
Monthly Revenue 2026/07
$1.5M
▼ 6.3% MoM
Top 10 Market Share 2026/07
66.7%
Melissa Market Share & Sales Concentration on Amazon US — July 2026
The most-sold melissa listing on Amazon US in July 2026 is ASIN B01B1V10KA (Brand: Melissa & Doug), which sold 8,000 units at $35.99 apiece — equal to 14.4% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 37,000 units and $936,030 in July 2026 — 66.7% of unit volume and 61.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Melissa' on Amazon
July 2026
Is 66.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01B1V10KA
Melissa & Doug Wooden Scoop & Serve Ice Cream Counter, Pretend Play Store, 28 Toy Food & Play Kitchen Accessories, Preschool Toys for Girls & Boys 3+
8K
▲ 0.0%vs. prior month
$283.8K
latest month
12-month trend
B00MYWGTGQ
Melissa & Doug K’s Kids, Flip Fish Stuffed Animal, Soft Baby Book, Multi-Textured Squeaking & Crinkling Infant Sensory Toys for Babies with Baby Mirror, Tummy Time Toys for Infants Ages 0–9 Months
6K
▲ 100.0%vs. prior month
$95.8K
latest month
12-month trend
B074L8RV1F
Melissa & Doug Examine and Treat Pet Vet Play Set, 24-Piece Animal Doctor Playset with Dog & Cat Plushies, Pet Doctor Kit & Accessories, Preschool Toys for Girls & Boys Ages 3+
5K
▲ 25.0%vs. prior month
$94K
latest month
12-month trend
B07YR9T251
Melissa & Doug Take-Along Wooden Toy Barn, 11-Pc Portable Toddler Playset with Farm Animals & Pop-Up Roof, Preschool Learning Toys for Girls & Boys 2+ | Portable Wooden Sorting Barn, 10 Farm Animals & Farmer, Montessori Inspired Play, Toddler Learning Toys for Kids, Ages 2+
4K
▼ 20.0%vs. prior month
$66K
latest month
12-month trend
B00EX5K1GG
Melissa & Doug K's Kids Pull-Back Town Vehicle Set - Baby Toys Set with 4 Soft Toy Cars and Trucks, Surface Washable with Removable Wheels, Learning Toys for Babies and Toddlers
3K
▼ 57.1%vs. prior month
$81.2K
latest month
12-month trend
B07PBXRJ7G
Melissa & Doug Dust Sweep Mop, 6-Pc. Toddler Cleaning Set with Kids Broom & Accessories, Preschool Learning Activities & Kids Toys for Girls & Boys 3+ | 6 Pcs, Cleaning Pretend Play, Wooden Broom, Mop, Duster, Dustpan, Brush, Toy Storage Stand, Preschool Toys for Kids, Ages 3+
3K
▲ 0.0%vs. prior month
$98.4K
latest month
12-month trend
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Trending Melissa Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07J6TJR2G booked 2K units at $29.49, with ▲ 100.0% MoM change. On the growth side, B09RZRZRV1 leads positive momentum with ▲ 150.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07J6TJR2G
Melissa & Doug Safari Buddies Hand Puppets, Set of 6 (Elephant, Tiger, Parrot, Giraffe, Monkey, Zebra) Soft, Plush Puppet, Stuffed Animals, Pretend Play Toddler Toys for Girls & Boys 2+
Price
$29.49
Rating
4.6
Reviews
5.4K
Latest month sales
B000VO3GPG
Melissa & Doug Toy Shopping Cart, Grocery Store Pretend Play Toys with Sturdy Metal Frame & Working Wheels, Toddler Shopping Cart, Preschool Learning Toys for Girls & Boys 3+
Price
$45.99
Rating
4.8
Reviews
10.6K
Latest month sales
B09RZRZRV1
Melissa & Doug Deluxe Sparkle & Shine Cleaning Play Set (11 Pieces) - FSC Certified
Unlock to view ASIN details and product titles
Price
$39.49
Rating
4.5
Reviews
1.2K
Latest month sales
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