Medela Breast Pump Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Medela Breast Pump sales on Amazon US totaled 147,100 units in July 2026 (▼ 12.8% vs. the prior month), generating an estimated $6,558,915 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.8% of unit volume and 26.4% of revenue, while a typical listing is priced at $72.43. The keyword itself pulled 29,524 Amazon queries over the same period (▼ 3.7% MoM).
Zooming out to the 12-month window ending July 2026, the medela breast pump Top 50 moved 1,562,800 units and $66,950,259 in cumulative sales — an average of 130,233 units and $5,579,188 per month. Monthly throughput topped out at 168,600 units in June 2026 and dipped to 80,750 in May 2026, leaving the latest reading 12.8% higher than August 2025.
Medela Breast Pump Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
147.1K
▼ 12.8% MoM
Monthly Revenue 2026/07
$6.6M
▼ 32.0% MoM
Top 10 Market Share 2026/07
59.8%
Medela Breast Pump Market Share & Sales Concentration on Amazon US — July 2026
The most-sold medela breast pump listing on Amazon US in July 2026 is ASIN B08H9QJVNZ (Brand: Medela), which sold 20,000 units at $25.84 apiece — equal to 13.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 88,000 units and $1,733,590 in July 2026 — 59.8% of unit volume and 26.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Medela Breast Pump' on Amazon
July 2026
Is 59.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08H9QJVNZ
Medela Harmony Manual Breast Pump, On-the-Go, More Milk Output | Soft-Rim Comfort Shield, 2-Phase Expression, Lightweight & Portable, 5 oz, BPA-Free, Hand Pump
20K
▲ 0.0%vs. prior month
$502.2K
latest month
12-month trend
B07CWK4S5W
haakaa Manual Breast Pump for Breastfeeding 4oz/100ml | Natural Suction, One-Piece Easy-Clean Design, Quiet & Cord-Free, Premium Silicone, Portable, BPA/PVC/Phthalate-Free
10K
▲ 0.0%vs. prior month
$129.4K
latest month
12-month trend
B0CMPBBHMZ
Nuliie Silicone Flange Inserts 13/15/17/19/21mm 10PCS for 24mm Breast Pump | Compatible with Spectra, Includes Nipple Sizer for Flanges for Accurate Sizing, Boosts Pumping Efficiency & Comfort, BPA-free
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0011ECPA2
Medela Soothing Hydrogel Pads for Nipples, Reusable 24 Hours, Pack of 4 | Instant Pain Relief for Breastfeeding & Pumping, Dermatologically Tested, Individually Wrapped, Breastfeeding Essentials
8K
▼ 20.0%vs. prior month
$71K
latest month
12-month trend
B0BYB2C15M
Legendairy Milk Organic Pumping Spray, Lanolin-Free Breast Lubricant, 4 oz | USDA Organic Pumping Spray with Coconut and Olive Oils. Reduces Friction Between Skin and Pump Flanges For Smoother Pumping
7K
▼ 22.2%vs. prior month
$181.9K
latest month
12-month trend
B0FJXTZFPZ
haakaa Petal Soft Silicone Milk Collector for Breastfeeding - 2PCS | Discreet Leak-Protection Breast Milk Saver, Reusable Breast Shells Milk Collection Cup for Breastfeeding with Cleaning Brush
7K
▼ 12.5%vs. prior month
$155.5K
latest month
12-month trend
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Best Medela Breast Pump Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Medela is the best-performing medela breast pump brand in July 2026, moving 35,000 units across 3 ASINs for 39.8% of Top 10 volume. haakaa follows with 17,000 units (19.3%), ahead of Nursi Luna on 13,000 units (14.8%).
With 6 brands splitting the Top 10 and 73.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $17.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Medela
3 ASINs in Top 10
39.8%
Units
35K
Revenue
$678.1K
Avg. price
$16.57
B08H9QJVNZ
$25.84·★4.5·22K revsMedela Harmony Manual Breast Pump, On-the-Go, More Milk Output | Soft-Rim Comfort Shield, 2-Phase Expression, Lightweight & Portable, 5 oz, BPA-Free, Hand Pump
Units sold20KB0011ECPA2
$8.88·★4.5·11.4K revsMedela Soothing Hydrogel Pads for Nipples, Reusable 24 Hours, Pack of 4 | Instant Pain Relief for Breastfeeding & Pumping, Dermatologically Tested, Individually Wrapped, Breastfeeding Essentials
Units sold8KB00DB5F114
$14.98·★4.8·15.4K revsMedela 5oz Breast Milk Collection & Storage Bottles | 6 Ct
Units sold7K
haakaa
2 ASINs in Top 10
19.3%
Units
17K
Revenue
$284.9K
Avg. price
$17.96
B07CWK4S5W
$12.94·★4.6·96K revshaakaa Manual Breast Pump for Breastfeeding 4oz/100ml | Natural Suction, One-Piece Easy-Clean Design, Quiet & Cord-Free, Premium Silicone, Portable, BPA/PVC/Phthalate-Free
Units sold10KB0FJXTZFPZ
$22.99·★4.5·1.1K revshaakaa Petal Soft Silicone Milk Collector for Breastfeeding - 2PCS | Discreet Leak-Protection Breast Milk Saver, Reusable Breast Shells Milk Collection Cup for Breastfeeding with Cleaning Brush
Units sold7K
Nursi Luna
2 ASINs in Top 10
14.8%
Units
13K
Revenue
$129.9K
Avg. price
$9.99
B0CKZH37FX
$9.99·★4.5·2.2K revsNursi Luna Flange Sizing Kit, Flange Inserts for 24mm Breast Pumps, 10PCS | 13/15/17/19/21mm, Compatible with Spectra & Medela, Nipple Sizer for Flanges to Find the Right Fit, Comfortable Pumping
Units sold7KB0CY81WHD5
$9.99·★4.6·2.2K revsNursi Luna Flange Sizing Kit for 24mm Breast Pumps, 10PCS | 13/15/17/19/21mm Flange Inserts, Nipple Measurement Tool, Fit Electric & Manual Pumps, Soft Silicone, Comfortable Pumping
Units sold6K
Trending Medela Breast Pump Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D9MKNL8N booked 6K units at $54.29, with ▲ 0.0% MoM change. On the growth side, B0DLB6H6NM leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B0D8BMNP5Z close behind at ▲ 50.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D9MKNL8N
Paruu Hands Free Breast Pump P16, Wearable Breast Pump Electirc Portable with 4 Modes & 12 Levels, Max 309mmHg Strong Suction 19/21/24mm Flange Inserts Wearable Breastfeeding Pump, 2 Pack（Nude
Price
$54.29
Rating
4.2
Reviews
1.5K
Latest month sales
B0DLB6H6NM
Paruu Hands Free Breast Pump P16, Wearable Breast Pump Electric Portable with 4 Modes & 12 Levels, Max 309mmHg Strong Suction 24mm with 19/21mm Inserts Wearable Breastfeeding Pump, 2 Pack White
Price
$64.99
Rating
4.2
Reviews
1.1K
Latest month sales
B0D8BMNP5Z
Wearable Breast Pump S12, Electric DoublePump Hands-Free Breastfeeding Pump, 12 Adjustable Suction Levels, Portable Low Noise Hospital-Grade Breast Pump with Carrying Bag, 24mm, 2 Pack, White
Unlock to view ASIN details and product titles
Price
$30.99
Rating
4.2
Reviews
71
Latest month sales
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