Meatloaf Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Meatloaf sales on Amazon US totaled 398,000 units in July 2026 (▼ 2.0% vs. the prior month), generating an estimated $3,036,740 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.3% of unit volume and 48.5% of revenue, while a typical listing is priced at $7.64. The keyword itself pulled 15,518 Amazon queries over the same period (▲ 4.4% MoM).
Zooming out to the 12-month window ending July 2026, the meatloaf Top 50 moved 3,959,350 units and $28,213,311 in cumulative sales — an average of 329,946 units and $2,351,109 per month. Monthly throughput topped out at 406,000 units in June 2026 and dipped to 258,350 in May 2026, leaving the latest reading 48.0% higher than August 2025.
Meatloaf Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
398K
▼ 2.0% MoM
Monthly Revenue 2026/07
$3M
▼ 1.1% MoM
Top 10 Market Share 2026/07
50.3%
Meatloaf Market Share & Sales Concentration on Amazon US — July 2026
The most-sold meatloaf listing on Amazon US in July 2026 is ASIN B09431KDP8 (Brand: ORGANIC RANCHER), which sold 80,000 units at $10.49 apiece — equal to 20.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $1,473,800 in July 2026 — 50.3% of unit volume and 48.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Meatloaf' on Amazon
July 2026
Is 50.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09431KDP8
Organic Rancher, Organic Ground Beef 85% Lean/15% Fat, 100% Grass Fed & Grass Finished, USDA Organic, Pasture Raised Free Range, 1 lb
80K
▼ 11.1%vs. prior month
$839.2K
latest month
12-month trend
B08LJVNW82
Amazon Grocery Amazon Grocery, Ground Beef, 90% Lean/10% Fat, 1 lb
40K
▲ 0.0%vs. prior month
$316.8K
latest month
12-month trend
B000YG0474
Stouffer's Classic Meat Lasagna, Single Serve Frozen Meal, 10.5 Oz
10K
▲ 0.0%vs. prior month
$31.8K
latest month
12-month trend
B000RA9P2M
Stouffer's Classic Meatloaf, Single Serve Frozen Meal, 9.875 Oz
10K
▲ 25.0%vs. prior month
$30.4K
latest month
12-month trend
B005SRCRVA
Butterball Fresh All Natural 85%/15% Lean Ground Turkey, 16 oz
10K
▲ 0.0%vs. prior month
$49.6K
latest month
12-month trend
B00MCLKC4Y
Oscar Mayer Deli Lunch Meat, Bologna, 16 oz Package | Sliced Bologna Lunch Meat Made with Chicken & Pork, Fully Cooked & Ready to Eat, Add to Sandwiches, Wraps & Deli Platters
10K
▲ 0.0%vs. prior month
$29.6K
latest month
12-month trend
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Best Meatloaf Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ORGANIC RANCHER is the best-performing meatloaf brand in July 2026, moving 80,000 units across 1 ASIN for 40.0% of Top 10 volume. Amazon Grocery follows with 40,000 units (20.0%), ahead of Stouffer's on 20,000 units (10.0%).
With 8 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.67 to $10.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ORGANIC RANCHER
1 ASIN in Top 10
40.0%
Units
80K
Revenue
$839.2K
Avg. price
$10.49
B09431KDP8
$10.49·★4.7·2.6K revsOrganic Rancher, Organic Ground Beef 85% Lean/15% Fat, 100% Grass Fed & Grass Finished, USDA Organic, Pasture Raised Free Range, 1 lb
Units sold80K
Amazon Grocery
1 ASIN in Top 10
20.0%
Units
40K
Revenue
$316.8K
Avg. price
$7.99
B08LJVNW82
$7.99·★4.7·14.9K revsAmazon Grocery Amazon Grocery, Ground Beef, 90% Lean/10% Fat, 1 lb
Units sold40K
Stouffer's
2 ASINs in Top 10
10.0%
Units
20K
Revenue
$62.2K
Avg. price
$3.67
B000YG0474
$4.59·★4.6·10.3K revsStouffer's Classic Meat Lasagna, Single Serve Frozen Meal, 10.5 Oz
Units sold10KB000RA9P2M
$2.75·★4.5·6.8K revsStouffer's Classic Meatloaf, Single Serve Frozen Meal, 9.875 Oz
Units sold10K
Trending Meatloaf Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000RA9P2M booked 10K units at $2.75, with ▲ 25.0% MoM change. On the growth side, B0GP51NMKN leads positive momentum with ▲ 200.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000RA9P2M
Stouffer's Classic Meatloaf, Single Serve Frozen Meal, 9.875 Oz
Price
$2.75
Rating
4.5
Reviews
6.8K
Latest month sales
B07DWGFYVH
Marie Callender's Marie Callender's Tender Ginger Beef and Broccoli Bowl | Good source of protein, 17g per serving; 3g fiber per serving; microwave frozen meal for one; convenient comfort food
Price
$2.84
Rating
4.5
Reviews
7.2K
Latest month sales
B0GP51NMKN
Teton Waters Ranch Italian Beef Meatballs, 100% Grass-Fed Beef, Fully Cooked, Gluten Free, No Nitrites or Nitrates Added, 13g Protein per Serving - 9 oz
Unlock to view ASIN details and product titles
Price
$9.49
Rating
2.7
Reviews
12
Latest month sales
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