Mct Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mct Oil sales on Amazon US totaled 102,400 units in July 2026 (▼ 13.4% vs. the prior month), generating an estimated $2,647,261 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.5% of unit volume and 58.4% of revenue, while a typical listing is priced at $27.97. The keyword itself pulled 109,409 Amazon queries over the same period (▲ 5.7% MoM).
Zooming out to the 12-month window ending July 2026, the mct oil Top 50 moved 1,428,150 units and $34,941,564 in cumulative sales — an average of 119,013 units and $2,911,797 per month. Monthly throughput topped out at 140,750 units in October 2025 and dipped to 71,200 in May 2026, leaving the latest reading 17.7% lower than August 2025.
Mct Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
102.4K
▼ 13.4% MoM
Monthly Revenue 2026/07
$2.6M
▼ 13.2% MoM
Top 10 Market Share 2026/07
63.5%
Mct Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mct oil listing on Amazon US in July 2026 is ASIN B0181U4TOI (Brand: Nature's Way), which sold 10,000 units at $17.88 apiece — equal to 9.8% of every unit tracked in this report.
The Top 10 ASINs account for 65,000 units and $1,546,930 in July 2026 — 63.5% of unit volume and 58.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mct Oil' on Amazon
July 2026
Is 63.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0181U4TOI
Nature's Way Organic MCT Oil, Brain and Body Fuel*, Keto & Paleo, 16 Fl Oz | Liquid Coconut MCT Oil with C8 Caprylic & C10 Capric Acids, 14 g Medium Chain Triglycerides per Serving, Non-GMO
10K
▲ 0.0%vs. prior month
$178.8K
latest month
12-month trend
B0747B7X2Z
Nature's Way Organic MCT Oil, Brain and Body Fuel*, Keto & Paleo, 30 Fl Oz | Liquid coconut MCT oil with 14 g medium chain triglycerides per serving for brain and body fuel; Non-GMO, 30 fl oz.
10K
▲ 0.0%vs. prior month
$252.1K
latest month
12-month trend
B07RBR9THT
PURA D'OR ORGANIC Carrier Oils, Fractionated Coconut MCT, 16 Oz | Pure Lightweight Carrier Oil, Liquid Moisturizer, USDA Certified, DIY Massage Blends, Non-Greasy, Hexane-Free, Unscented
9K
▼ 10.0%vs. prior month
$152.9K
latest month
12-month trend
B00P8E0QQG
Bulletproof Brain Octane C8 MCT Oil, Non-GMO, 16 oz – 100% C8 from Coconut | 100% Pure Coconut Oil, Triple-Distilled Keto Energy Supplement for Coffee & Smoothies, Unflavored, No Additives, Non-GMO
8K
▼ 11.1%vs. prior month
$212.8K
latest month
12-month trend
B07T5X85N9
Micro Ingredients Organic MCT Oil Powder with Prebiotic Fiber, 1 lb (16 oz) | C8 & C10 MCT Oil for Coffee Creamer. 45 Servings. Unflavored. Keto & Vegan Friendly, Non-GMO, Gluten Free.
7K
▼ 12.5%vs. prior month
$209.7K
latest month
12-month trend
B00XM0Y9SE
Sports Research® Organic Coconut MCT Oil 32oz, Unflavored | Brain & Body Fuel | Great in Keto Coffee & Protein Shakes | Vegan, Keto, Non-GMO - 63 Servings
7K
▼ 30.0%vs. prior month
$187.5K
latest month
12-month trend
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Best Mct Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature's Way is the best-performing mct oil brand in July 2026, moving 20,000 units across 2 ASINs for 30.8% of Top 10 volume. Bulletproof follows with 11,000 units (16.9%), ahead of PURA D'OR on 9,000 units (13.8%).
With 8 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.99 to $23.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature's Way
2 ASINs in Top 10
30.8%
Units
20K
Revenue
$430.9K
Avg. price
$21.55
B0181U4TOI
$17.88·★4.6·52K revsNature's Way Organic MCT Oil, Brain and Body Fuel*, Keto & Paleo, 16 Fl Oz | Liquid Coconut MCT Oil with C8 Caprylic & C10 Capric Acids, 14 g Medium Chain Triglycerides per Serving, Non-GMO
Units sold10KB0747B7X2Z
$25.21·★4.6·52K revsNature's Way Organic MCT Oil, Brain and Body Fuel*, Keto & Paleo, 30 Fl Oz | Liquid coconut MCT oil with 14 g medium chain triglycerides per serving for brain and body fuel; Non-GMO, 30 fl oz.
Units sold10K
Bulletproof
2 ASINs in Top 10
16.9%
Units
11K
Revenue
$268.3K
Avg. price
$23.24
B00P8E0QQG
$27.49·★4.6·31.2K revsBulletproof Brain Octane C8 MCT Oil, Non-GMO, 16 oz – 100% C8 from Coconut | 100% Pure Coconut Oil, Triple-Distilled Keto Energy Supplement for Coffee & Smoothies, Unflavored, No Additives, Non-GMO
Units sold8KB00R7FFOLG
$18.99·★4.6·6.9K revsBulletproof C8 & C10 MCT Oil, 100% Pure Coconut Oil, Unflavored, 16 oz | Triple-Distilled for Sustained Keto Energy, No Additives or Fillers, Non-GMO
Units sold3K
PURA D'OR
1 ASIN in Top 10
13.8%
Units
9K
Revenue
$152.9K
Avg. price
$16.99
B07RBR9THT
$16.99·★4.5·12.1K revsPURA D'OR ORGANIC Carrier Oils, Fractionated Coconut MCT, 16 Oz | Pure Lightweight Carrier Oil, Liquid Moisturizer, USDA Certified, DIY Massage Blends, Non-Greasy, Hexane-Free, Unscented
Units sold9K
Trending Mct Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CKY8JFP2 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0GDK9HN4T close behind at ▲ 50.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CKY8JFP2
365 by Whole Foods Market, MCT Oil, Unflavored, 16 Fl Oz
Price
$13.99
Rating
4.7
Reviews
188
Latest month sales
B0GDK9HN4T
Micro Ingredients Organic MCT Oil Powder with Prebiotic Fiber, 8 oz | C8 & C10 MCT Oil for Coffee Creamer, 22 Servings | Unflavored, Keto & Vegan Friendly, Non-GMO, Gluten Free
Price
$19.99
Rating
4.6
Reviews
5.4K
Latest month sales
B07GZ58SG4
Intentionally Bare Organic MCT Oil Capsules - C8 & C10 Soft gels- 300 ct | Organic C8/C10 MCT oil pills, from 100% pure coconuts, provides sustained energy, mood & focus and support cognitive function
Unlock to view ASIN details and product titles
Price
$31.99
Rating
4.5
Reviews
795
Latest month sales
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