Mcfarlane Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mcfarlane Toys sales on Amazon US totaled 4,450 units in July 2026 (▲ 20.3% vs. the prior month), generating an estimated $177,843 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.2% of unit volume and 64.9% of revenue, while a typical listing is priced at $39.48. The keyword itself pulled 19,288 Amazon queries over the same period (▲ 8.3% MoM).
Zooming out to the 12-month window ending July 2026, the mcfarlane toys Top 50 moved 24,950 units and $869,527 in cumulative sales — an average of 2,079 units and $72,461 per month. Monthly throughput topped out at 4,450 units in July 2026 and dipped to 350 in September 2025, leaving the latest reading 102.3% higher than August 2025.
Mcfarlane Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
4.5K
▲ 20.3% MoM
Monthly Revenue 2026/07
$177.8K
▲ 40.6% MoM
Top 10 Market Share 2026/07
65.2%
Mcfarlane Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mcfarlane toys listing on Amazon US in July 2026 is ASIN B0G36HGQ4Q (Brand: McFarlane Toys), which sold 600 units at $35.00 apiece — equal to 13.5% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 2,900 units and $115,456 in July 2026 — 65.2% of unit volume and 64.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mcfarlane Toys' on Amazon
July 2026
Is 65.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0G36HGQ4Q
McFarlane Toys Poppy Playtime Huggy Wuggy 12in Bendable Figure
600
▼ 40.0%vs. prior month
$20.3K
latest month
12-month trend
B0DMMCJ7DW
McFarlane Toys DC Multiverse Spartan (Wild C.A.T.S) Image Comic Founders Series 7in Deluxe Action Figure
500
vs. prior month
$29.6K
latest month
12-month trend
B0G36FRXWB
McFarlane Toys DC Multiverse The Joker (The Dark Knight) 7in Action Figure (Deluxe Theatrical Edition)
400
▲ 100.0%vs. prior month
$13.8K
latest month
12-month trend
B0CXZHHG11
McFarlane Toys DC Retro Batmobile & The Joker (Batman 66') 2pk, Gold Label, Amazon Exclusive
400
▲ 300.0%vs. prior month
$11.5K
latest month
12-month trend
B0G36DPP72
McFarlane Toys Poppy Playtime Huggy Wuggy (Ruined) 7in Action Figure
200
▲ 0.0%vs. prior month
$11.6K
latest month
12-month trend
B0G36GS83N
McFarlane Toys DC Multiverse Bane (The Dark Knight Rises) 7in Action Figure (Deluxe Theatrical Edition)
200
▲ 100.0%vs. prior month
$6.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Mcfarlane Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DMMCJ7DW booked 500 units at $49.97. On the growth side, B0CXZHHG11 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0G36FRXWB close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DMMCJ7DW
McFarlane Toys DC Multiverse Spartan (Wild C.A.T.S) Image Comic Founders Series 7in Deluxe Action Figure
Price
$49.97
Rating
0.0
Reviews
0
Latest month sales
B0CXZHHG11
McFarlane Toys DC Retro Batmobile & The Joker (Batman 66') 2pk, Gold Label, Amazon Exclusive
Price
$37.98
Rating
4.7
Reviews
367
Latest month sales
B0G36FRXWB
McFarlane Toys DC Multiverse The Joker (The Dark Knight) 7in Action Figure (Deluxe Theatrical Edition)
Unlock to view ASIN details and product titles
Price
$41.99
Rating
4.7
Reviews
130
Latest month sales
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