Maybelline Tattoo Studio Eyeliner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

REVLON is the best-performing maybelline tattoo studio eyeliner brand in July 2026, moving 40,000 units across 2 ASINs for 22.3% of Top 10 volume. NYX PROFESSIONAL MAKEUP follows with 30,000 units (16.8%), ahead of MAYBELLINE on 30,000 units (16.8%).

Volume is spread across 8 brands, with the top three holding 55.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.03 to $10.82, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BFZ8JF7S leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B0DV97CQ9S close behind at ▲ 66.7% MoM on 5K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.