Maui Babe Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maui Babe sales on Amazon US totaled 239,700 units in July 2026 (▼ 47.1% vs. the prior month), generating an estimated $4,833,611 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.5% of unit volume and 47.6% of revenue, while a typical listing is priced at $22.77. The keyword itself pulled 5,333 Amazon queries over the same period (▼ 66.9% MoM).
Zooming out to the 12-month window ending July 2026, the maui babe Top 50 moved 1,917,350 units and $41,164,397 in cumulative sales — an average of 159,779 units and $3,430,366 per month. Monthly throughput topped out at 453,200 units in June 2026 and dipped to 61,700 in October 2025, leaving the latest reading 92.1% higher than August 2025.
Maui Babe Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
239.7K
▼ 47.1% MoM
Monthly Revenue 2026/07
$4.8M
▼ 48.7% MoM
Top 10 Market Share 2026/07
50.5%
Maui Babe Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maui babe listing on Amazon US in July 2026 is ASIN B07BH4DD2M (Brand: Hawaiian Tropic), which sold 30,000 units at $10.86 apiece — equal to 12.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 121,000 units and $2,299,050 in July 2026 — 50.5% of unit volume and 47.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maui Babe' on Amazon
July 2026
Is 50.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07BH4DD2M
Hawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
30K
▼ 50.0%vs. prior month
$329.1K
latest month
12-month trend
B0CGT9W5WX
Roe Wellness SPF 50 Powder Sunscreen Mineral-Based, Non-Toxic Brush-on For Kids, Adults & Babies | For Scalp, Face & Body (Reef Safe)
20K
▼ 60.0%vs. prior month
$499.8K
latest month
12-month trend
B09J1LZCWH
Tanning Lotion Self Tanner - USA Made with Natural and Organic Ingredients | Non Toxic Sunless Browning Lotion, Best Gradual Tanner for Men and Women, Streak-Free Fake Tan (Light)
10K
▼ 50.0%vs. prior month
$351.2K
latest month
12-month trend
B09GX6YFN4
Hawaiian Tropic Weightless Hydration SPF 30 Sunscreen Spray, 6 Oz (2 Pack) | Clear body sunscreen, Lightweight texture, Water resistant sunblock, Continuous spray application, 12 hour hydration
10K
▼ 50.0%vs. prior month
$187.2K
latest month
12-month trend
B00I51885U
Carroten Intensive Tanning Gel, Browning Tan Accelerator, 5 oz + Spatula | Non-Greasy, Water-Resistant with Carrot and Coconut Oil, Vitamin A & E For Moisture & Hydration, Made in Greece
10K
▼ 50.0%vs. prior month
$282.6K
latest month
12-month trend
B00TUJW9L0
Sun Bum Revitalizing 3 in 1 Leave In Conditioner - Anti Frizz Detangler - Color Friendly with UV Protection - Enriched with Coconut Oil and Banana - 4 oz
9K
▼ 10.0%vs. prior month
$142.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Maui Babe Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hawaiian Tropic is the best-performing maui babe brand in July 2026, moving 49,000 units across 3 ASINs for 40.5% of Top 10 volume. Roe Wellness follows with 20,000 units (16.5%), ahead of Beauty by Earth on 10,000 units (8.3%).
With 8 brands splitting the Top 10 and 65.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.61 to $35.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hawaiian Tropic
3 ASINs in Top 10
40.5%
Units
49K
Revenue
$653.5K
Avg. price
$14.61
B07BH4DD2M
$10.86·★4.5·15.6K revsHawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
Units sold30KB09GX6YFN4
$17.98·★4.8·1.7K revsHawaiian Tropic Weightless Hydration SPF 30 Sunscreen Spray, 6 Oz (2 Pack) | Clear body sunscreen, Lightweight texture, Water resistant sunblock, Continuous spray application, 12 hour hydration
Units sold10KB08Q2QK7F1
$14.99·★4.8·25.1K revsHawaiian Tropic Weightless Hydration After Sun Lotion, 6 Fl Oz (2 Pack)
Units sold9K
Roe Wellness
1 ASIN in Top 10
16.5%
Units
20K
Revenue
$499.8K
Avg. price
$24.99
B0CGT9W5WX
$24.99·★4.0·1.8K revsRoe Wellness SPF 50 Powder Sunscreen Mineral-Based, Non-Toxic Brush-on For Kids, Adults & Babies | For Scalp, Face & Body (Reef Safe)
Units sold20K
Beauty by Earth
1 ASIN in Top 10
8.3%
Units
10K
Revenue
$351.2K
Avg. price
$35.99
B09J1LZCWH
$35.99·★4.2·29.6K revsTanning Lotion Self Tanner - USA Made with Natural and Organic Ingredients | Non Toxic Sunless Browning Lotion, Best Gradual Tanner for Men and Women, Streak-Free Fake Tan (Light)
Units sold10K
Trending Maui Babe Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01MFHHD33 booked 7K units at $6.97, with ▼ 30.0% MoM change. On the growth side, B000OFB5QO leads positive momentum with ▲ 1400.0% MoM growth on 3K units, with B0GRCS64C5 close behind at ▲ 600.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01MFHHD33
Maui Moisture Curl Quench + Coconut Oil Curl Smoothie, 12 oz | Curly Hair Styling Cream, with Coconut Oil & Papaya Butter, Helps Tame Frizz & Enhance Softness, Silicone Free
Price
$6.97
Rating
4.6
Reviews
12K
Latest month sales
B000OFB5QO
Maui Babe Browning Lotion 8 Ounces
Price
$15.99
Rating
4.4
Reviews
16.4K
Latest month sales
B0GRCS64C5
Maui Babe Tanning Set - Original Browning Lotion (4oz) and After Browning Lotion (4oz) - Natural Hawaiian Ingredients, For a Natural, Intense Dark Tan
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.2
Reviews
22
Latest month sales
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