Matt Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Matt sales on Amazon US totaled 117,300 units in July 2026 (▼ 15.9% vs. the prior month), generating an estimated $2,840,707 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.0% of unit volume and 50.4% of revenue, while a typical listing is priced at $23.51. The keyword itself pulled 10,039 Amazon queries over the same period (▼ 22.0% MoM).
Zooming out to the 12-month window ending July 2026, the matt Top 50 moved 1,528,900 units and $36,633,582 in cumulative sales — an average of 127,408 units and $3,052,799 per month. Monthly throughput topped out at 183,500 units in January 2026 and dipped to 66,800 in May 2026, leaving the latest reading 6.2% lower than August 2025.
Matt Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
117.3K
▼ 15.9% MoM
Monthly Revenue 2026/07
$2.8M
▼ 17.0% MoM
Top 10 Market Share 2026/07
58.0%
Matt Market Share & Sales Concentration on Amazon US — July 2026
The most-sold matt listing on Amazon US in July 2026 is ASIN B01LP0U5X0 (Brand: Amazon Basics), which sold 10,000 units at $20.99 apiece — equal to 8.5% of every unit tracked in this report.
The Top 10 ASINs account for 68,000 units and $1,430,970 in July 2026 — 58.0% of unit volume and 50.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Matt' on Amazon
July 2026
Is 58.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01LP0U5X0
Amazon Basics Extra Thick Exercise Yoga Mat with Carrying Strap
10K
▼ 50.0%vs. prior month
$223.6K
latest month
12-month trend
B0CGDLK8JY
Bath Mat,Ultra Thin Bathroom Rugs,Rubber Bath Mats for Bathroom,No Slip Bath Rugs,Quick Dry,Machine Washable,Low Pile,Absorbent,Shower Outside,Sink,Home Decor Accessories.Grey,1'5"x2'3"(17x27Inch)
10K
▲ 0.0%vs. prior month
$96K
latest month
12-month trend
B0GLQH4453
18 Pcs EVA Foam Floor Tiles, Puzzle Exercise Mat Set for Gym | Cover 18 sqft with 12.6" x 12.6" x 0.4" interlocking tiles for home gyms, garages and workout equipment
10K
▲ 66.7%vs. prior month
$235.4K
latest month
12-month trend
B0BWT84GZ7
OLANLY Dog Door Mat for Muddy Paws 30x20, Super Absorbent Chenille Mud Mat | Grey, Absorbs Moisture and Dirt, Non-Slip Machine Washable Doormat, Quick-Drying Indoor Entryway Floor Carpet for Dogs
8K
▼ 20.0%vs. prior month
$75.8K
latest month
12-month trend
B0D9MWTQ9K
CAP Barbell Folding Exercise Mat – Durable, Anti-Tear, Thick Padding for Fitness, Aerobics, Gymnastics & Home Workouts. 72"L x 24"W x 2"Thick. BLACK
6K
▼ 14.3%vs. prior month
$203K
latest month
12-month trend
B07JQCVBBZ
Gruper Yoga Mat Non Slip, Eco Friendly Fitness Exercise Mat with Carrying Strap,Pro Yoga Mats for Women,Workout Mats for Home, Pilates and Floor Exercises
6K
▲ 0.0%vs. prior month
$163.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Matt Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing matt brand in July 2026, moving 15,000 units across 2 ASINs for 22.1% of Top 10 volume. Bosap follows with 10,000 units (14.7%), ahead of Haulcove on 10,000 units (14.7%).
Volume is spread across 9 brands, with the top three holding 51.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.49 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
22.1%
Units
15K
Revenue
$333.3K
Avg. price
$20.99
B01LP0U5X0
$20.99·★4.6·70.3K revsAmazon Basics Extra Thick Exercise Yoga Mat with Carrying Strap
Units sold10KB01LP0UX9G
$20.99·★4.6·70.3K revsAmazon Basics Extra Thick Exercise Yoga Mat with Carrying Strap
Units sold5K
Bosap
1 ASIN in Top 10
14.7%
Units
10K
Revenue
$96K
Avg. price
$8.49
B0CGDLK8JY
$8.49·★4.4·6.1K revsBath Mat,Ultra Thin Bathroom Rugs,Rubber Bath Mats for Bathroom,No Slip Bath Rugs,Quick Dry,Machine Washable,Low Pile,Absorbent,Shower Outside,Sink,Home Decor Accessories.Grey,1'5"x2'3"(17x27Inch)
Units sold10K
Haulcove
1 ASIN in Top 10
14.7%
Units
10K
Revenue
$235.4K
Avg. price
$22.99
B0GLQH4453
$22.99·★4.1·1K revs18 Pcs EVA Foam Floor Tiles, Puzzle Exercise Mat Set for Gym | Cover 18 sqft with 12.6" x 12.6" x 0.4" interlocking tiles for home gyms, garages and workout equipment
Units sold10K
Trending Matt Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01LP0UX9G booked 5K units at $20.99, with ▲ 25.0% MoM change. On the growth side, B0GVD88B6V leads positive momentum with ▲ 471.4% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01LP0UX9G
Amazon Basics Extra Thick Exercise Yoga Mat with Carrying Strap
Price
$20.99
Rating
4.6
Reviews
70.3K
Latest month sales
B0DSBKTNM8
Huloo Sleep Ultra Soft Baby Play Mat for Floor,1.3" Thick Elasti-Foam 50x50 Playpen Mat for Toddlers Infant kids,Non-Slip Backing Safe for Crawling&Tummy Time,Tatami Style (Dark Grey)
Price
$36.99
Rating
4.7
Reviews
2.4K
Latest month sales
B0GVD88B6V
Front Door Mat Outside Entrance, Heavy Duty Waterproof Doormat | 29.5"x17" Indoor/Outdoor Dirt Trapper with Non-Slip Rubber Backing, Low Profile Easy Clean, Stain & Fade Resistant Black
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.4
Reviews
251
Latest month sales
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