Matress Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Matress sales on Amazon US totaled 177,550 units in July 2026 (▼ 10.6% vs. the prior month), generating an estimated $20,043,392 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.0% of unit volume and 33.6% of revenue, while a typical listing is priced at $178.88. The keyword itself pulled 33,958 Amazon queries over the same period (▲ 11.7% MoM).
Zooming out to the 12-month window ending July 2026, the matress Top 50 moved 1,669,000 units and $186,822,187 in cumulative sales — an average of 139,083 units and $15,568,516 per month. Monthly throughput topped out at 198,500 units in June 2026 and dipped to 80,700 in May 2026, leaving the latest reading 28.8% higher than August 2025.
Matress Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
177.6K
▼ 10.6% MoM
Monthly Revenue 2026/07
$20M
▼ 14.4% MoM
Top 10 Market Share 2026/07
62.0%
Matress Market Share & Sales Concentration on Amazon US — July 2026
The most-sold matress listing on Amazon US in July 2026 is ASIN B00NESCOY0 (Brand: Utopia Bedding), which sold 20,000 units at $18.94 apiece — equal to 11.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $6,741,200 in July 2026 — 62.0% of unit volume and 33.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Matress' on Amazon
July 2026
Is 62.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00NESCOY0
Quilted Fitted Mattress Pad, Queen Mattress Protector Topper with Deep Pocket Stretches up to 16 Inches, Machine Washable Mattress Cover by Utopia Bedding (White) | White, Soft Breathable Fitted Mattress Cover, Noiseless, Machine Washable for Home & Hotels by Utopia Bedding
20K
▲ 0.0%vs. prior month
$390.4K
latest month
12-month trend
B0DKT9ZGW3
EGOHOME Full Size Memory Foam Mattress 8 Inch, Green Tea, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 54''W, White
10K
▼ 50.0%vs. prior month
$1.4M
latest month
12-month trend
B073ZY6XH3
EASELAND Queen Size Mattress Pad Cotton Pillow Top Mattress Topper White | Cooling Mattress Cover Cotton Top,8-21" Deep Pocket Protector,60x80 Inches,Boxing Quilted & Machine Washable
10K
▲ 0.0%vs. prior month
$362.8K
latest month
12-month trend
B0869HGSVL
Intex 64417ED 22in Queen Dura-Beam Comfort Plush High-Rise Inflatable Air Mattress with Built in Pump for Travel and Camping, 600lb Weight Capacity
10K
▼ 50.0%vs. prior month
$612.5K
latest month
12-month trend
B0D3D5LKG9
BEDLORE Queen Mattress Topper , Thick Pillow Top Mattress Pad | Stretchable Pockets Fit 6”-18” Mattress, Soft Breathable Mattress Topper for Back Pain Relief and Hot Sleepers(Dark Gray)
10K
▲ 0.0%vs. prior month
$413.4K
latest month
12-month trend
B0DKT86Z4D
EGOHOME 8 Inch Twin Mattress, Memory Foam Mattress with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 38''W, White | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 38''W, White
10K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
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Best Matress Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Utopia Bedding is the best-performing matress brand in July 2026, moving 20,000 units across 1 ASIN for 18.2% of Top 10 volume. EGOHOME follows with 20,000 units (18.2%), ahead of EASELAND on 10,000 units (9.1%).
Volume is spread across 9 brands, with the top three holding 45.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $18.94 to $126.61, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Utopia Bedding
1 ASIN in Top 10
18.2%
Units
20K
Revenue
$390.4K
Avg. price
$18.94
B00NESCOY0
$18.94·★4.6·159.7K revsQuilted Fitted Mattress Pad, Queen Mattress Protector Topper with Deep Pocket Stretches up to 16 Inches, Machine Washable Mattress Cover by Utopia Bedding (White) | White, Soft Breathable Fitted Mattress Cover, Noiseless, Machine Washable for Home & Hotels by Utopia Bedding
Units sold20K
EGOHOME
2 ASINs in Top 10
18.2%
Units
20K
Revenue
$2.5M
Avg. price
$126.61
B0DKT9ZGW3
$143.23·★4.3·11.9K revsEGOHOME Full Size Memory Foam Mattress 8 Inch, Green Tea, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 54''W, White
Units sold10KB0DKT86Z4D
$109.99·★4.3·11.9K revsEGOHOME 8 Inch Twin Mattress, Memory Foam Mattress with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 75''L x 38''W, White | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 75''L x 38''W, White
Units sold10K
EASELAND
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$362.8K
Avg. price
$33.92
B073ZY6XH3
$33.92·★4.5·117.2K revsEASELAND Queen Size Mattress Pad Cotton Pillow Top Mattress Topper White | Cooling Mattress Cover Cotton Top,8-21" Deep Pocket Protector,60x80 Inches,Boxing Quilted & Machine Washable
Units sold10K
Trending Matress Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FZD5STRK booked 10K units at $69.99, with ▲ 66.7% MoM change. On the growth side, B0CKYSMM1J leads positive momentum with ▲ 700.0% MoM growth on 800 units, with B0GJRPH82Q close behind at ▲ 400.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FZD5STRK
Dr. air Queen Air Mattress with Built-in Pump, 18" Raised Blow Up Mattress, 800 lbs Max Honeycomb Air Bed, 48Hr Leak-Proof Test, 3min Inflatable Mattress for Home, Guests, Camping, Colchones inflables
Price
$69.99
Rating
4.2
Reviews
1.5K
Latest month sales
B0CKYSMM1J
Zinus 8 Inch Twin Foam and Spring Hybrid Mattress, Medium Feel | Fiberglass Free, Durable Support, Mattress in a Box, CertiPUR-US & OEKO-TEX Certified Safe Materials
Price
$104.99
Rating
4.3
Reviews
1.3K
Latest month sales
B0GJRPH82Q
Full Size Mattress,12 Inch Hybrid Mattress in a Box,Medium Firm Support | Individual Pocket Springs, Ergonomic Pressure Relief, Breathable Comfort and Durable Support System
Unlock to view ASIN details and product titles
Price
$239.99
Rating
4.0
Reviews
20
Latest month sales
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