Maternity Underwear For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maternity Underwear For Women sales on Amazon US totaled 74,100 units in July 2026 (▼ 12.2% vs. the prior month), generating an estimated $1,328,689 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.6% of unit volume and 45.8% of revenue, while a typical listing is priced at $18.54. The keyword itself pulled 19,412 Amazon queries over the same period (▼ 2.8% MoM).
Zooming out to the 12-month window ending July 2026, the maternity underwear for women Top 50 moved 896,550 units and $14,078,192 in cumulative sales — an average of 74,713 units and $1,173,183 per month. Monthly throughput topped out at 89,200 units in October 2025 and dipped to 47,100 in May 2026, leaving the latest reading 7.5% higher than August 2025.
Maternity Underwear For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
74.1K
▼ 12.2% MoM
Monthly Revenue 2026/07
$1.3M
▼ 13.2% MoM
Top 10 Market Share 2026/07
52.6%
Maternity Underwear For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maternity underwear for women listing on Amazon US in July 2026 is ASIN B07THFQS6Y (Brand: Frida Mom), which sold 10,000 units at $11.89 apiece — equal to 13.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 39,000 units and $608,770 in July 2026 — 52.6% of unit volume and 45.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maternity Underwear For Women' on Amazon
July 2026
Is 52.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07THFQS6Y
Frida Mom 8pc Postpartum Underwear
10K
▲ 0.0%vs. prior month
$118.9K
latest month
12-month trend
B0C8SM2X3W
HBselect Women Maternity Bras 5 Pack Nursing Bras for Breastfeeding | Seamless Pregnancy Sleep Bralette, Ultra Comfort Maternity Bra, Wireless Postpartum Breastfeeding Bra with Extra Extenders
5K
▲ 0.0%vs. prior month
$119.3K
latest month
12-month trend
B0FD771S38
Vevmon Cotton Underwear for Women High Waisted Soft Ladies Panties 5 Pack
5K
▼ 28.6%vs. prior month
$73.2K
latest month
12-month trend
B0FBNR64N4
Frida Mom 8pc Postpartum Underwear
4K
▼ 55.6%vs. prior month
$64K
latest month
12-month trend
B07THS54DF
Frida Mom 8pc Postpartum Underwear
3K
▼ 25.0%vs. prior month
$35.7K
latest month
12-month trend
B0CZ74TMX5
Walifrey Maternity Leggings with Pockets Over the Belly | Pregnancy Yoga Pants,for Women Activewear Workout,Buttery Soft,Postpartum Wear
3K
▲ 50.0%vs. prior month
$27.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Maternity Underwear For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Frida Mom is the best-performing maternity underwear for women brand in July 2026, moving 19,000 units across 4 ASINs for 48.7% of Top 10 volume. HBselect follows with 5,000 units (12.8%), ahead of Vevmon on 5,000 units (12.8%).
With 7 brands splitting the Top 10 and 74.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.92 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Frida Mom
4 ASINs in Top 10
48.7%
Units
19K
Revenue
$242.3K
Avg. price
$12.92
B07THFQS6Y
$11.89·★4.7·19.6K revsFrida Mom 8pc Postpartum Underwear
Units sold10KB0FBNR64N4
$15.99·★4.7·19.6K revsFrida Mom 8pc Postpartum Underwear
Units sold4KB07THS54DF
$11.89·★4.7·19.6K revsFrida Mom 8pc Postpartum Underwear
Units sold3KB07TXDBMD5
$11.89·★4.4·4.6K revsFrida Mom Postpartum Underwear for C-Section Recovery, Disposable High Waist with Stretch Support
Units sold2K
HBselect
1 ASIN in Top 10
12.8%
Units
5K
Revenue
$119.3K
Avg. price
$24.99
B0C8SM2X3W
$24.99·★4.5·2.2K revsHBselect Women Maternity Bras 5 Pack Nursing Bras for Breastfeeding | Seamless Pregnancy Sleep Bralette, Ultra Comfort Maternity Bra, Wireless Postpartum Breastfeeding Bra with Extra Extenders
Units sold5K
Vevmon
1 ASIN in Top 10
12.8%
Units
5K
Revenue
$73.2K
Avg. price
$14.24
B0FD771S38
$14.24·★4.2·5.6K revsVevmon Cotton Underwear for Women High Waisted Soft Ladies Panties 5 Pack
Units sold5K
Trending Maternity Underwear For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07KTQ1Q3X booked 2K units at $19.99, with ▲ 100.0% MoM change. On the growth side, B0C6TM1784 leads positive momentum with ▲ 66.7% MoM growth on 500 units, with B0CZ74TMX5 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07KTQ1Q3X
Suekaphin 5PACK Nursing Bra Wireless Bra Women's Sleeping Maternity Bra Breastfeeding Bra
Price
$19.99
Rating
4.5
Reviews
11.2K
Latest month sales
B0C6TM1784
MISSWHO Womens High Waisted Cotton Underwear Full Coverage Soft Double-Layer Waistedband Panties (Regular & Plus Size)
Price
$9.99
Rating
4.3
Reviews
4K
Latest month sales
B0CZ74TMX5
Walifrey Maternity Leggings with Pockets Over the Belly | Pregnancy Yoga Pants,for Women Activewear Workout,Buttery Soft,Postpartum Wear
Unlock to view ASIN details and product titles
Price
$8.49
Rating
4.4
Reviews
3.5K
Latest month sales
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