Maternity Shorts For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maternity Shorts For Women sales on Amazon US totaled 31,750 units in July 2026 (▼ 21.8% vs. the prior month), generating an estimated $612,697 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.1% of unit volume and 61.6% of revenue, while a typical listing is priced at $22.77. The keyword itself pulled 10,579 Amazon queries over the same period (▼ 52.1% MoM).
Zooming out to the 12-month window ending July 2026, the maternity shorts for women Top 50 moved 360,700 units and $5,438,767 in cumulative sales — an average of 30,058 units and $453,231 per month. Monthly throughput topped out at 40,600 units in June 2026 and dipped to 21,050 in May 2026, leaving the latest reading 7.2% lower than August 2025.
Maternity Shorts For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31.8K
▼ 21.8% MoM
Monthly Revenue 2026/07
$612.7K
▼ 26.9% MoM
Top 10 Market Share 2026/07
67.1%
Maternity Shorts For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maternity shorts for women listing on Amazon US in July 2026 is ASIN B07THFQS6Y (Brand: Frida Mom), which sold 10,000 units at $11.89 apiece — equal to 31.5% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 21,300 units and $377,454 in July 2026 — 67.1% of unit volume and 61.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maternity Shorts For Women' on Amazon
July 2026
Is 67.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07THFQS6Y
Frida Mom 8pc Postpartum Underwear
10K
▲ 0.0%vs. prior month
$118.9K
latest month
12-month trend
B0D5HLFB2D
MARZXIN Women 2 Piece Short Set with Vertical Stripes Summer Cruise Outfits
3K
▼ 25.0%vs. prior month
$95.9K
latest month
12-month trend
B0GFD1GT52
ZOOSIXX 2 Piece Sets for Women Summer - Oversized T-Shirt and Biker Shorts Lounge Sets Matching Outfit for Travel Casual
2K
▼ 33.3%vs. prior month
$31.3K
latest month
12-month trend
B0C9QRMS8N
CRZ YOGA Maternity Biker Shorts 6" | Butterluxe, Extremely Soft, Gentle Compression, Yoga, Super High Rise, U-shaped Belly, Pregnancy and Postpartum
1K
▼ 50.0%vs. prior month
$26K
latest month
12-month trend
B0CSYT8J3G
Dalavch 4 Pack Women's Maternity Yoga Shorts Over the Belly | 5 Inch, Summer, Pregnancy, Spandex, Gym, Workout, Active, Athletic, Biker, Pregnant, Shorts, Bottoms, Belly Support
1K
▲ 0.0%vs. prior month
$25.9K
latest month
12-month trend
B0BX6JVT4D
AUTOMET Womens Rompers Jumpsuits Overalls Summer Beach Cruise Outfits 2026
1K
▼ 50.0%vs. prior month
$16.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Maternity Shorts For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Frida Mom is the best-performing maternity shorts for women brand in July 2026, moving 10,000 units across 1 ASIN for 46.9% of Top 10 volume. MARZXIN follows with 3,000 units (14.1%), ahead of ZOOSIXX on 2,000 units (9.4%).
With 9 brands splitting the Top 10 and 70.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.89 to $29.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Frida Mom
1 ASIN in Top 10
46.9%
Units
10K
Revenue
$118.9K
Avg. price
$11.89
B07THFQS6Y
$11.89·★4.7·19.6K revsFrida Mom 8pc Postpartum Underwear
Units sold10K
MARZXIN
1 ASIN in Top 10
14.1%
Units
3K
Revenue
$95.9K
Avg. price
$29.59
B0D5HLFB2D
$29.59·★4.4·784 revsMARZXIN Women 2 Piece Short Set with Vertical Stripes Summer Cruise Outfits
Units sold3K
ZOOSIXX
1 ASIN in Top 10
9.4%
Units
2K
Revenue
$31.3K
Avg. price
$13.98
B0GFD1GT52
$13.98·★4.0·1K revsZOOSIXX 2 Piece Sets for Women Summer - Oversized T-Shirt and Biker Shorts Lounge Sets Matching Outfit for Travel Casual
Units sold2K
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