Maternity Outfits Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maternity Outfits sales on Amazon US totaled 40,300 units in July 2026 (▼ 27.5% vs. the prior month), generating an estimated $997,630 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.1% of unit volume and 55.2% of revenue, while a typical listing is priced at $24.97. The keyword itself pulled 19,355 Amazon queries over the same period (▼ 13.2% MoM).
Zooming out to the 12-month window ending July 2026, the maternity outfits Top 50 moved 362,000 units and $8,680,151 in cumulative sales — an average of 30,167 units and $723,346 per month. Monthly throughput topped out at 55,600 units in June 2026 and dipped to 19,000 in December 2025, leaving the latest reading 52.7% higher than August 2025.
Maternity Outfits Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
40.3K
▼ 27.5% MoM
Monthly Revenue 2026/07
$997.6K
▼ 28.2% MoM
Top 10 Market Share 2026/07
52.1%
Maternity Outfits Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maternity outfits listing on Amazon US in July 2026 is ASIN B0D5HHDTX1 (Brand: MARZXIN), which sold 4,000 units at $36.99 apiece — equal to 9.9% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 21,000 units and $550,940 in July 2026 — 52.1% of unit volume and 55.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maternity Outfits' on Amazon
July 2026
Is 52.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0D5HHDTX1
MARZXIN Women 2 Piece Short Set with Vertical Stripes Summer Cruise Outfits
4K
▲ 0.0%vs. prior month
$122.8K
latest month
12-month trend
B0C8SJZVYZ
HBselect Women Maternity Bras 5 Pack Nursing Bras for Breastfeeding | Seamless Pregnancy Sleep Bralette, Ultra Comfort Maternity Bra, Wireless Postpartum Breastfeeding Bra with Extra Extenders
3K
▼ 40.0%vs. prior month
$83K
latest month
12-month trend
B0C69DCX7J
ANRABESS Women Athletic Dress Summer Tennis Workout Active Sports Mini Romper Dress Built in Shorts Travel Vacation Clothes
3K
▼ 25.0%vs. prior month
$75.5K
latest month
12-month trend
B0CZ6LWXF8
Walifrey Maternity Leggings with Pockets Over the Belly | Pregnancy Yoga Pants,for Women Activewear Workout,Buttery Soft,Postpartum Wear
2K
▲ 0.0%vs. prior month
$18.2K
latest month
12-month trend
B0D8QNSYHK
Momcozy Pregnancy Belly Band, CozySupport 3D Ergonest Maternity Belly Band | Invisible Pregnancy Belt with Ergonest Support for Back, Abdomen & Waist, Plus Air-Hole Ventilation & Easy Wear
2K
▼ 33.3%vs. prior month
$112.2K
latest month
12-month trend
B0DXBYDK56
Trendy Queen Women's 2 Piece Matching Summer Lounge Set with Pockets
2K
▼ 33.3%vs. prior month
$70K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Maternity Outfits Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MARZXIN is the best-performing maternity outfits brand in July 2026, moving 4,000 units across 1 ASIN for 19.0% of Top 10 volume. HBselect follows with 3,000 units (14.3%), ahead of ANRABESS on 3,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 47.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.99 to $36.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MARZXIN
1 ASIN in Top 10
19.0%
Units
4K
Revenue
$122.8K
Avg. price
$36.99
B0D5HHDTX1
$36.99·★4.4·784 revsMARZXIN Women 2 Piece Short Set with Vertical Stripes Summer Cruise Outfits
Units sold4K
HBselect
1 ASIN in Top 10
14.3%
Units
3K
Revenue
$83K
Avg. price
$28.99
B0C8SJZVYZ
$28.99·★4.5·2.2K revsHBselect Women Maternity Bras 5 Pack Nursing Bras for Breastfeeding | Seamless Pregnancy Sleep Bralette, Ultra Comfort Maternity Bra, Wireless Postpartum Breastfeeding Bra with Extra Extenders
Units sold3K
ANRABESS
1 ASIN in Top 10
14.3%
Units
3K
Revenue
$75.5K
Avg. price
$19.99
B0C69DCX7J
$19.99·★4.0·6.9K revsANRABESS Women Athletic Dress Summer Tennis Workout Active Sports Mini Romper Dress Built in Shorts Travel Vacation Clothes
Units sold3K
Trending Maternity Outfits Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F5HNGVG7 booked 1K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0FZJY9GFF leads positive momentum with ▲ 100.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F5HNGVG7
Leafigure Maternity Flare Leggings with Pockets
Price
$9.99
Rating
4.4
Reviews
1.4K
Latest month sales
B08C9VX729
Intimate Portal Cotton Maternity Underwear Under the Bump Bikini Panties | Soft Breathable Cotton, Fits All Trimesters, Under the Bump Fit, Stay in Place, Pregnancy & Postpartum Comfort
Price
$19.99
Rating
4.7
Reviews
33K
Latest month sales
B0FZJY9GFF
Ekouaer 4 Packs Maternity Shirts Split Side Pregnancy Workout Tops | Short Sleeve Maternity Top, Casual Maternity Outfits, Crew Neck Maternity Blouse, Soft Maternity Clothes
Unlock to view ASIN details and product titles
Price
$34.99
Rating
4.3
Reviews
166
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this maternity outfits report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card