Maternity Dress For Baby Shower Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Maternity Dress For Baby Shower sales on Amazon US totaled 10,850 units in July 2026 (▲ 11.9% vs. the prior month), generating an estimated $377,447 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.5% of unit volume and 43.3% of revenue, while a typical listing is priced at $41.37. The keyword itself pulled 26,113 Amazon queries over the same period (▼ 9.2% MoM).

Zooming out to the 12-month window ending July 2026, the maternity dress for baby shower Top 50 moved 81,450 units and $2,495,659 in cumulative sales — an average of 6,788 units and $207,972 per month. Monthly throughput topped out at 10,850 units in July 2026 and dipped to 2,150 in December 2025, leaving the latest reading 40.0% higher than August 2025.

81.5KTotal units sold · Last 12 months
$2.5MTotal revenue · Last 12 months
26.1K▼ 9.2% MoM
Monthly search volume
$41.37Avg. price · July 2026

Maternity Dress For Baby Shower Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales7.8K
Revenue$222.3K

2025/09

Sales6.8K
Revenue$187.1K

2025/10

Sales5.5K
Revenue$137.6K

2025/11

Sales3.6K
Revenue$72.2K

2025/12

Sales2.1K
Revenue$54.4K

2026/01

Sales3.1K
Revenue$89.5K

2026/02

Sales6K
Revenue$164.7K

2026/03

Sales10.6K
Revenue$346K

2026/04

Sales10.3K
Revenue$332.2K

2026/05

Sales5.1K
Revenue$193.3K

2026/06

Sales9.7K
Revenue$318.9K
10.8K

2026/07

Sales10.8K
Revenue$377.4K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

10.8K

▲ 11.9% MoM

Monthly Revenue 2026/07

$377.4K

▲ 18.4% MoM

Top 10 Market Share 2026/07

52.5%

See the Top 10 ASINs driving 52.5% of sales

Maternity Dress For Baby Shower Market Share & Sales Concentration on Amazon US — July 2026

The most-sold maternity dress for baby shower listing on Amazon US in July 2026 is ASIN B07K1NMJZK (Brand: Peauty), which sold 2,000 units at $14.24 apiece — equal to 18.4% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.

The Top 10 ASINs account for 5,700 units and $163,410 in July 2026 — 52.5% of unit volume and 43.3% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Maternity Dress For Baby Shower' on Amazon

July 2026
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52.5% Volume Share 5.7K units sold
43.3% Revenue Share $163.4K estimated
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Top 5 Volume Share breakdown

B07K1NMJZK 18.4%
B07QT2YVVM 7.4%
B0F6MHFMF3 4.6%
B0DR8HV4P5 3.7%
B0BVLHRCVC 3.7%
Others 62.2%
#1
Peauty “Baby Bump” Seamless Maternity Shapewear, High Waisted Mid-Thigh Pregnancy Underwear Prevent Chafing Belly Support

B07K1NMJZK

Peauty “Baby Bump” Seamless Maternity Shapewear, High Waisted Mid-Thigh Pregnancy Underwear Prevent Chafing Belly Support

$14.24·★ 4.5·9.9K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$28.9K

latest month

Monthly Trend

12-month trend

#2
KIM S "Baby Shower Essential Maternity Shapewear, Belly Support Underwear

B07QT2YVVM

KIM S "Baby Shower Essential Maternity Shapewear, Belly Support Underwear

$11.69·★ 4.4·7.3K reviews
Monthly Sales

800

▼ 20.0%

vs. prior month

Revenue

$10.2K

latest month

Monthly Trend

12-month trend

#3
Women Strapless Floral Dress with Sarf Mesh Tube Maxi Dress Summer Cocktail Wedding Guest

B0F6MHFMF3

Women Strapless Floral Dress with Sarf Mesh Tube Maxi Dress Summer Cocktail Wedding Guest

$48.99·★ 4.0·511 reviews
Monthly Sales

500

▲ 0.0%

vs. prior month

Revenue

$24.5K

latest month

Monthly Trend

12-month trend

#4
ZESICA Womens 2026 Summer Boho Wedding Guest Midi Dresses

B0DR8HV4P5

ZESICA Womens 2026 Summer Boho Wedding Guest Midi Dresses

$38.99·★ 4.2·1.7K reviews
Monthly Sales

400

vs. prior month

Revenue

$16.7K

latest month

Monthly Trend

12-month trend

#5
chouyatou Women's Retro Plaid Smocked Dress Spaghetti Strap Flounce Long Dress

B0BVLHRCVC

chouyatou Women's Retro Plaid Smocked Dress Spaghetti Strap Flounce Long Dress

$29.90·★ 4.1·2.5K reviews
Monthly Sales

400

▲ 0.0%

vs. prior month

Revenue

$12.7K

latest month

Monthly Trend

12-month trend

#6
MEROKEETY Womens Summer Striped Bodycon Ribbed Knit Midi Sweater Dress 2026 | Sleeveless Long Tank Dress, Soft, Stretchable, Maternity, Baby Shower, Gender Reveal, Bump Friendly, Beach, Vacation Outfit

B0CY56BBM4

MEROKEETY Womens Summer Striped Bodycon Ribbed Knit Midi Sweater Dress 2026 | Sleeveless Long Tank Dress, Soft, Stretchable, Maternity, Baby Shower, Gender Reveal, Bump Friendly, Beach, Vacation Outfit

$29.99·★ 4.4·1.7K reviews
Monthly Sales

400

▲ 0.0%

vs. prior month

Revenue

$14.4K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Maternity Dress For Baby Shower Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Peauty is the best-performing maternity dress for baby shower brand in July 2026, moving 2,000 units across 1 ASIN for 35.1% of Top 10 volume. KIM S follows with 800 units (14.0%), ahead of GUCURIN on 500 units (8.8%).

Volume is spread across 10 brands, with the top three holding 57.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.69 to $48.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

35.1%
14.0%
8.8%
42.1%
Peauty
KIM S
GUCURIN
Other brands
1

Peauty

1 ASIN in Top 10

35.1%

Units

2K

Revenue

$28.9K

Avg. price

$14.24

  • Peauty “Baby Bump” Seamless Maternity Shapewear, High Waisted Mid-Thigh Pregnancy Underwear Prevent Chafing Belly Support

    B07K1NMJZK

    $14.24·★4.5·9.9K revs

    Peauty “Baby Bump” Seamless Maternity Shapewear, High Waisted Mid-Thigh Pregnancy Underwear Prevent Chafing Belly Support

    Units sold2K
2

KIM S

1 ASIN in Top 10

14.0%

Units

800

Revenue

$10.2K

Avg. price

$11.69

  • KIM S "Baby Shower Essential Maternity Shapewear, Belly Support Underwear

    B07QT2YVVM

    $11.69·★4.4·7.3K revs

    KIM S "Baby Shower Essential Maternity Shapewear, Belly Support Underwear

    Units sold800
3

GUCURIN

1 ASIN in Top 10

8.8%

Units

500

Revenue

$24.5K

Avg. price

$48.99

  • Women Strapless Floral Dress with Sarf Mesh Tube Maxi Dress Summer Cocktail Wedding Guest

    B0F6MHFMF3

    $48.99·★4.0·511 revs

    Women Strapless Floral Dress with Sarf Mesh Tube Maxi Dress Summer Cocktail Wedding Guest

    Units sold500

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