Matcha Ceremonial Grade Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Matcha Ceremonial Grade sales on Amazon US totaled 129,500 units in July 2026 (▼ 15.5% vs. the prior month), generating an estimated $3,710,444 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.2% of unit volume and 59.8% of revenue, while a typical listing is priced at $30.08. The keyword itself pulled 32,415 Amazon queries over the same period (▲ 12.0% MoM).
Zooming out to the 12-month window ending July 2026, the matcha ceremonial grade Top 50 moved 1,431,450 units and $41,773,680 in cumulative sales — an average of 119,288 units and $3,481,140 per month. Monthly throughput topped out at 153,200 units in June 2026 and dipped to 77,600 in May 2026, leaving the latest reading 3.3% lower than August 2025.
Matcha Ceremonial Grade Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
129.5K
▼ 15.5% MoM
Monthly Revenue 2026/07
$3.7M
▼ 18.6% MoM
Top 10 Market Share 2026/07
60.2%
Matcha Ceremonial Grade Market Share & Sales Concentration on Amazon US — July 2026
The most-sold matcha ceremonial grade listing on Amazon US in July 2026 is ASIN B01L2GW7SI (Brand: Naoki Matcha), which sold 20,000 units at $24.99 apiece — equal to 15.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 78,000 units and $2,219,630 in July 2026 — 60.2% of unit volume and 59.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Matcha Ceremonial Grade' on Amazon
July 2026
Is 60.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01L2GW7SI
Naoki Matcha Superior Blend Matcha, 40g/1.4oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Uji, Kyoto, Japan
20K
▲ 0.0%vs. prior month
$499.8K
latest month
12-month trend
B07T3FP977
Naoki Matcha Superior Blend Matcha, 100g/3.5oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Uji, Kyoto, Japan
10K
▼ 50.0%vs. prior month
$399.9K
latest month
12-month trend
B077572GG8
Matcha DNA Organic Matcha Powder - XXL 16oz TIN – Matcha Green Tea - USDA Organic Gluten-Free Vegan, Unsweetened No Additives - Everyday Green Macha Powder Tea for Lattes, Smoothies, Baking & Recipes
9K
▲ 12.5%vs. prior month
$216.4K
latest month
12-month trend
B07GNRLX46
Naoki Matcha Organic First Spring Blend Matcha, 40g/1.4oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Kagoshima, Japan
7K
▲ 0.0%vs. prior month
$181.9K
latest month
12-month trend
B07SRPNLV1
Naoki Matcha Organic First Spring Blend Matcha, 100g/3.5oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Kagoshima, Japan
7K
▼ 12.5%vs. prior month
$300.9K
latest month
12-month trend
B0BPXQ2PR5
Chaism Ceremonial Grade Matcha Powder Organic | First Harvest Rich Smooth Umami Flavor, Vegan Gluten-Free Unsweetened for Latte Smoothies, 1.06oz Tin
7K
▲ 0.0%vs. prior month
$123K
latest month
12-month trend
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Best Matcha Ceremonial Grade Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Naoki Matcha is the best-performing matcha ceremonial grade brand in July 2026, moving 50,000 units across 5 ASINs for 64.1% of Top 10 volume. MATCHA DNA follows with 9,000 units (11.5%), ahead of Chaism on 7,000 units (9.0%).
With 6 brands splitting the Top 10 and 84.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $31.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Naoki Matcha
5 ASINs in Top 10
64.1%
Units
50K
Revenue
$1.5M
Avg. price
$31.99
B01L2GW7SI
$24.99·★4.5·7.1K revsNaoki Matcha Superior Blend Matcha, 40g/1.4oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Uji, Kyoto, Japan
Units sold20KB07T3FP977
$39.99·★4.5·7.1K revsNaoki Matcha Superior Blend Matcha, 100g/3.5oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Uji, Kyoto, Japan
Units sold10KB07GNRLX46
$25.99·★4.5·3.3K revsNaoki Matcha Organic First Spring Blend Matcha, 40g/1.4oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Kagoshima, Japan
Units sold7KB07SRPNLV1
$42.99·★4.5·3.3K revsNaoki Matcha Organic First Spring Blend Matcha, 100g/3.5oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Kagoshima, Japan
Units sold7KB09P45B5RC
$25.99·★4.5·7.1K revsNaoki Matcha Superior Blend Matcha, 50g/1.75oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Uji, Kyoto, Japan
Units sold6K
MATCHA DNA
1 ASIN in Top 10
11.5%
Units
9K
Revenue
$216.4K
Avg. price
$25.99
B077572GG8
$25.99·★4.4·16.8K revsMatcha DNA Organic Matcha Powder - XXL 16oz TIN – Matcha Green Tea - USDA Organic Gluten-Free Vegan, Unsweetened No Additives - Everyday Green Macha Powder Tea for Lattes, Smoothies, Baking & Recipes
Units sold9K
Chaism
1 ASIN in Top 10
9.0%
Units
7K
Revenue
$123K
Avg. price
$14.99
B0BPXQ2PR5
$14.99·★4.5·3K revsChaism Ceremonial Grade Matcha Powder Organic | First Harvest Rich Smooth Umami Flavor, Vegan Gluten-Free Unsweetened for Latte Smoothies, 1.06oz Tin
Units sold7K
Trending Matcha Ceremonial Grade Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B06XXMY1RP booked 3K units at $34.99, with ▲ 0.0% MoM change. On the growth side, B07F2QSKS2 leads positive momentum with ▲ 350.0% MoM growth on 900 units, with B0DR8LWWP4 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06XXMY1RP
Encha Matcha - Ceremonial Grade Matcha Powder, Organic First Harvest Japanese Green Tea Powder, From Uji, Japan (60g/2.12oz)
Price
$34.99
Rating
4.4
Reviews
6.2K
Latest month sales
B07F2QSKS2
Jade Leaf Organic Ceremonial Grade Matcha Powder, 30 Single Serve Packets
Price
$32.99
Rating
4.5
Reviews
7K
Latest month sales
B0DR8LWWP4
Matcharl Matcha Powder, Japanese Ceremonial Grade, 40g/1.4oz - TAROU(太郎) - | Authentic Japanese First Harvest Matcha from Uji, Kyoto | Stone-Milled | Smooth Umami | Made in Japan
Unlock to view ASIN details and product titles
Price
$21.99
Rating
4.4
Reviews
397
Latest month sales
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