Masterbuilt Electric Smoker Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Masterbuilt Electric Smoker sales on Amazon US totaled 7,100 units in July 2026 (▼ 53.9% vs. the prior month), generating an estimated $1,056,560 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.2% of unit volume and 55.2% of revenue, while a typical listing is priced at $232.49. The keyword itself pulled 6,639 Amazon queries over the same period (▼ 42.2% MoM).
Zooming out to the 12-month window ending July 2026, the masterbuilt electric smoker Top 50 moved 102,250 units and $17,880,851 in cumulative sales — an average of 8,521 units and $1,490,071 per month. Monthly throughput topped out at 17,600 units in November 2025 and dipped to 4,500 in January 2026, leaving the latest reading 25.7% higher than August 2025.
Masterbuilt Electric Smoker Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
7.1K
▼ 53.9% MoM
Monthly Revenue 2026/07
$1.1M
▼ 63.8% MoM
Top 10 Market Share 2026/07
66.2%
Masterbuilt Electric Smoker Market Share & Sales Concentration on Amazon US — July 2026
The most-sold masterbuilt electric smoker listing on Amazon US in July 2026 is ASIN B079KGDD7S (Brand: Masterbuilt), which sold 1,000 units at $31.02 apiece — equal to 14.1% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 4,700 units and $583,549 in July 2026 — 66.2% of unit volume and 55.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Masterbuilt Electric Smoker' on Amazon
July 2026
Is 66.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B079KGDD7S
Masterbuilt® 40-inch Vertical BBQ Smoker Weather-Resistant Polyester Cover to Fit All Masterbuilt 40-inch Vertical Smokers in Black, Model MB20080210
1K
▲ 0.0%vs. prior month
$29.7K
latest month
12-month trend
B0132JV90U
Esinkin 30-Inch Electric Smoker Cover for Masterbuilt Electric Smoker, Dust UV Durable Waterproof and Conveninet, Black
800
▼ 20.0%vs. prior month
$10.7K
latest month
12-month trend
B0BCFK9R8V
EAST OAK 30" Electric Smoker for Outdoors | Built-in Meat Probe & Clear Viewing Window | Side Chip Loader for 6x Longer Uninterrupted Smoking | 725 sq in Cooking Area for Bigger Batches, Night Blue
500
▼ 44.4%vs. prior month
$145.2K
latest month
12-month trend
B0B5YVWPQ4
Digital Control Panel, Masterbuilt Replacement Parts, Compatible with Masterbuilt MB20071317/ 20071117/ 21071218 and More MB Electric Smoker Models Top Controller, Part Number：9907160014
500
▲ 25.0%vs. prior month
$12.5K
latest month
12-month trend
B0GJD7J6K3
EAST OAK 30" Electric Smoker for Outdoors | Built-in Meat Probe Up to 6× Longer Smokes on a Single Load | Side Chip Loader for Smoking | Bigger Batches with 725 sq in Cooking Area, Mist Silver
400
▼ 60.0%vs. prior month
$114.5K
latest month
12-month trend
B088PKVBDM
Masterbuilt® 3-in-1 10 Liter XL Electric Turkey Fryer plus Boiler and Steamer Combination with Drain Basket and Breakaway Safety Cord in Stainless Steel
300
▲ 200.0%vs. prior month
$44.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Masterbuilt Electric Smoker Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Masterbuilt is the best-performing masterbuilt electric smoker brand in July 2026, moving 1,900 units across 4 ASINs for 40.4% of Top 10 volume. EAST OAK follows with 1,200 units (25.5%), ahead of esinkin on 800 units (17.0%).
With 4 brands splitting the Top 10 and 83.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.47 to $256.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Masterbuilt
4 ASINs in Top 10
40.4%
Units
1.9K
Revenue
$224.3K
Avg. price
$160.25
B079KGDD7S
$31.02·★4.5·1.7K revsMasterbuilt® 40-inch Vertical BBQ Smoker Weather-Resistant Polyester Cover to Fit All Masterbuilt 40-inch Vertical Smokers in Black, Model MB20080210
Units sold1KB088PKVBDM
$149.99·★4.6·5.6K revsMasterbuilt® 3-in-1 10 Liter XL Electric Turkey Fryer plus Boiler and Steamer Combination with Drain Basket and Breakaway Safety Cord in Stainless Steel
Units sold300B08F8L6S2R
$271.00·★4.2·2.8K revsMasterbuilt 30-inch Digital Electric Vertical BBQ Smoker with Leg Kit, Side Wood Chip Loader and 710 Cooking Square Inches in Black, Model MB20070421
Units sold300B07NQLF9WD
$189.00·★4.5·5.2K revsMasterbuilt® 30-inch Electric Vertical BBQ Smoker with Analog Temperature Control, Chrome Smoking Racks and 535 Cooking Square Inches in Black, Model MB20070210
Units sold300
EAST OAK
3 ASINs in Top 10
25.5%
Units
1.2K
Revenue
$327.6K
Avg. price
$256.65
B0BCFK9R8V
$269.99·★4.7·1.1K revsEAST OAK 30" Electric Smoker for Outdoors | Built-in Meat Probe & Clear Viewing Window | Side Chip Loader for 6x Longer Uninterrupted Smoking | 725 sq in Cooking Area for Bigger Batches, Night Blue
Units sold500B0GJD7J6K3
$269.97·★4.6·56 revsEAST OAK 30" Electric Smoker for Outdoors | Built-in Meat Probe Up to 6× Longer Smokes on a Single Load | Side Chip Loader for Smoking | Bigger Batches with 725 sq in Cooking Area, Mist Silver
Units sold400B0BDDHHK3B
$229.99·★4.7·758 revsEAST OAK 30" Electric Smoker for Outdoors | Up to 6× Longer Smokes on a Single Load | Side Chip Loader for Uninterrupted Smoking | Bigger Batches with 725 sq in Cooking Area
Units sold300
esinkin
1 ASIN in Top 10
17.0%
Units
800
Revenue
$10.7K
Avg. price
$11.47
B0132JV90U
$11.47·★4.5·13.4K revsEsinkin 30-Inch Electric Smoker Cover for Masterbuilt Electric Smoker, Dust UV Durable Waterproof and Conveninet, Black
Units sold800
Trending Masterbuilt Electric Smoker Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0B5YVWPQ4 booked 500 units at $24.99, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B5YVWPQ4
Digital Control Panel, Masterbuilt Replacement Parts, Compatible with Masterbuilt MB20071317/ 20071117/ 21071218 and More MB Electric Smoker Models Top Controller, Part Number：9907160014
Price
$24.99
Rating
4.3
Reviews
446
Latest month sales
B088PKVBDM
Masterbuilt® 3-in-1 10 Liter XL Electric Turkey Fryer plus Boiler and Steamer Combination with Drain Basket and Breakaway Safety Cord in Stainless Steel
Price
$149.99
Rating
4.6
Reviews
5.6K
Latest month sales
B0BDDHHK3B
EAST OAK 30" Electric Smoker for Outdoors | Up to 6× Longer Smokes on a Single Load | Side Chip Loader for Uninterrupted Smoking | Bigger Batches with 725 sq in Cooking Area
Unlock to view ASIN details and product titles
Price
$229.99
Rating
4.7
Reviews
758
Latest month sales
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